Turnaround of Existing Stores
First written in FY2018-Q1. 12 of 32 entries say "Advanced", first in FY2018. Latest entry: 2026-08-06.
C'Bon Cosmetics moved to the "Worse" side of this theme in 2020, 5 years before the typical company in this theme (2025).
19 other companies' latest entry also says "Restated".
- 2026-08-06RestatedEarnings
「As a result of these initiatives, sales at directly operated stores were ¥2,080,042 thousand, up 1.0% year on year.」
The company advanced initiatives including new customer measures, customer service training, and store efficiency, and sales at directly operated stores increased year on year. - FY2026AdvancedAnnual report
「Directly operated stores 8,304,749 93.9 8,693,057 93.8」
Sales at directly operated stores increased from ¥8,304.749 million to ¥8,693.057 million, equivalent to 104.7% of the year-ago level. The disclosure described improved sales from both new and existing customers and measures to enhance store value. - 2026-05-13AdvancedManagement Planning
「Improving profitability through greater efficiency」
The company set a target of 65% customer service efficiency for the fiscal year ending March 2029 through partial outsourcing, DX-enabled store operations, appropriate resource allocation, and improved Facialist skills. - FY2026-H1AdvancedAnnual report
「As a result, sales at directly operated stores amounted to ¥4,306.069 million, up 6.6% year on year.」
The company implemented new customer acquisition activities, customer-service training, campaigns, a staff certification program and measures to cultivate loyal customers, resulting in a 6.6% year-on-year increase in sales at directly operated stores. - FY2025AdvancedAnnual report
「In addition, a C'BON concept shop opened on the first floor of the Roppongi flagship store on 24 January. …… In the fourth quarter of the current consolidated fiscal year, retention of existing customers turned upward, reaching 101.5% of the year-ago level, due to continued growth in sales to new customers.」
A concept shop was opened to establish a new brand and customer touchpoint. In the fourth quarter, retention of existing customers turned upward, reaching 101.5% of the year-ago level. - FY2025-H1AdvancedAnnual report
「As a result, sales at directly operated stores amounted to ¥4,001.947 million, up 1.0% year on year. Although this was only a slight increase from the year-ago period, sales to new customers in the second quarter increased 27.7% from the first quarter, and total sales at directly operated stores increased 12.8%, indicating an upward trend even after excluding seasonal fluctuations.」
Sales at directly operated stores increased 1.0% year on year, while second-quarter sales to new customers increased 27.7% from the first quarter and total store sales increased 12.8% quarter on quarter. - FY2024AdvancedAnnual report
「In addition, the company renovated 9 stores, including the Ikebukuro and Chiba stores, as part of its rebranding.」
To revitalize existing stores, the company renovated 9 stores as part of its rebranding and established dedicated treatment rooms and customer pathways for loyal customers. - FY2024-Q3AdvancedAnnual report
「Although the number of continuing existing customers remains on a slight downward trend, their average purchase value exceeded that of the same period of the previous year. To encourage the use of optional care in addition to regular salon care, the company implemented discount campaigns on same-day purchases of salon-care products such as packs. The launch of 6 new products, together with the renewal and re-release of existing and popular products, also proved effective, resulting in sales to existing customers rising to 100.3% of the level in the same period of the previous year.」
Although retention of existing customers was on a slight downward trend, average spending per purchase increased, and sales to existing customers reached 100.3% of the year-ago level due to discount campaigns, new product launches and other measures. - FY2024-Q2AdvancedAnnual report
「To cultivate and expand our base of loyal customers, we are progressively renovating stores in line with the branding project launched together with the new medium-term management plan, while enhancing services through measures such as establishing rooms dedicated to loyal customers.」
To revitalize existing stores, the company proceeded with store renovations and clarified salon service offerings by establishing dedicated rooms for loyal customers. - FY2024-Q1AdvancedAnnual report
「Regarding our directly operated stores, we renovated 3 stores, including the Ikebukuro and Chiba stores, in line with the branding project launched together with the new medium-term management plan. The renovations are designed to make the salons more comfortable for customers and to provide dedicated access routes for loyal customers to further foster customer loyalty, enabling customers to feel even more strongly the value of our salons. We have received favorable feedback from customers.」
To revitalize existing stores, the company renovated 3 stores and secured dedicated customer pathways for loyal customers. However, sales at directly operated stores declined 3.7% year on year, and the recovery in performance remains in progress. - FY2023WorsenedAnnual report
「Retention of existing customers was 98.5% of the year-ago level, below the previous year, as the inflow of new customers had still not caught up with the decline in existing customers. In addition, customer acquisition using the web and other channels and measures to raise awareness among younger people increased the inflow of customers in their 20s and 30s, which lowered average customer spending. As a result, sales to existing customers were 91.4% of the year-ago level.」
Although new customer acquisition measures progressed, retention of existing customers, average customer spending and sales to existing customers declined, and the revitalization of directly operated stores remains in progress. - FY2023-Q3WorsenedAnnual report
「As a result, sales at directly operated stores amounted to ¥5,845.861 million, compared with ¥6,498.303 million in the year-ago period.」
Although visits by new customers and sales to new customers increased, sales at directly operated stores declined year on year due to lower retention of existing customers and lower average customer spending. - FY2023-Q2WorsenedAnnual report
「Meanwhile, although retention of existing customers has begun to trend upward as the number of new subscribers increases, it stood at 97.9% of the year-ago level due to the lingering effects of prolonged activity restrictions in the fiscal year ended March 2022. In addition, lower visit frequency reduced average spending per purchase, resulting in sales at directly operated stores of ¥3,937.072 million, compared with ¥4,312.180 million in the year-ago period.」
Although the number of new subscribers increased, retention of existing customers was 97.9% of the year-ago level, and lower visit frequency and average spending per purchase caused sales at directly operated stores to fall below the year-ago level. - FY2023-Q1WorsenedAnnual report
「As a result of these activities, the number of new visits increased substantially to 128.0% of the level in the same period of the previous year, while the number of continuing existing customers was 96.9% of the prior-year level. Revenue from directly operated stores was ¥1,972,642 thousand, compared with ¥2,175,041 thousand in the same period of the previous year.」
Although visits by new customers increased substantially, retention of existing customers fell below the year-ago level, and sales at directly operated stores also declined year on year. The revitalization of existing stores therefore remains in progress. - FY2022AdvancedAnnual report
「Although face-to-face event-based customer acquisition, the main pillar of customer acquisition activities, was severely constrained by restrictions on activities imposed under states of emergency and other measures, the company focused on attracting customers through new acquisition channels. As a result, the number of visits by new customers increased substantially, rising 35.4% year on year.」
While the recovery in existing customers slowed, visits by new customers increased 35.4% year on year, indicating progress in revitalizing existing stores through new customer acquisition measures using the web, social media and other channels. - FY2022-Q2Store sales recovered due to the rebound from the closure of all stores in the previous year, but no year-on-year comparison was madeAnnual report
「As a result of these activities, although the year-ago period included a period when all stores were temporarily closed in April and May, the number of new visitors was 176.5% of the year-ago level and retention of existing customers was 119.8% of the year-ago level. Sales at directly operated stores amounted to ¥4,312.180 million. In addition, the Accounting Standard for Revenue Recognition and other standards have been applied from the beginning of the first quarter of the consolidated fiscal year, and no year-on-year comparison has been made for sales at directly operated stores.」
Sales at directly operated stores amounted to ¥4,312.180 million, and both the number of new visitors and retention of existing customers exceeded the year-ago levels. However, no year-on-year comparison was made for store sales because all stores were temporarily closed during the year-ago period and the Accounting Standard for Revenue Recognition was applied. - FY2022-Q1Store sales recovered due to the rebound from the closure of all stores in the previous year, but no year-on-year comparison was madeAnnual report
「The year-ago period coincided with a period when all stores were temporarily closed following the declaration of a state of emergency due to the spread of COVID-19. Accordingly, the number of new visitors was 377.4% of the year-ago level, retention of existing customers was 165.7% of the year-ago level, and sales at directly operated stores amounted to ¥2,175.041 million. In addition, the Accounting Standard for Revenue Recognition and other standards have been applied from the beginning of the current first quarter of the consolidated fiscal year, and no year-on-year comparison has been made for sales at directly operated stores.」
Sales at directly operated stores amounted to ¥2,175.041 million, but no year-on-year comparison was presented because all stores were temporarily closed during the year-ago period and the Accounting Standard for Revenue Recognition was applied. - FY2021WorsenedAnnual report
「As a result, sales at directly operated stores amounted to ¥8,384.781 million, down 20.5% year on year.」
Although the company advanced web-based customer acquisition, contactless services and new menus, sales at directly operated stores declined 20.5% year on year, and the revitalization of existing stores remains in progress. - FY2021-Q3The measures had a sales impact, but store sales continued to declineAnnual report
「Although these measures generated a greater-than-expected sales impact, customer retention during the cumulative third quarter of the current consolidated fiscal year declined 31.8% year on year, sales to existing customers amounted to ¥5,798.737 million, down 24.5%, and sales at directly operated stores amounted to ¥6,099.335 million, down 25.8%.」
Although measures including developing new events, introducing tablets, promoting products and creating online customer touchpoints were reported to have had a greater-than-expected sales impact, sales at directly operated stores declined 25.8% year on year, and the revitalization of existing stores remains in progress. - FY2021-Q2Store sales continued to decline, but the year-on-year decline narrowedAnnual report
「Although these measures generated a greater-than-expected sales impact, customer retention during the cumulative second quarter of the current consolidated fiscal year declined 39.3% year on year, sales to existing customers amounted to ¥3,575.900 million, down 34.8%, and sales at directly operated stores amounted to ¥3,739.796 million, down 36.1%.」
While the sales measures were reported to have had an impact, sales at directly operated stores declined 36.1% year on year, and the revitalization of existing stores remains in progress. - FY2021-Q1WorsenedAnnual report
「As a result, sales at directly operated stores during the cumulative first quarter of the current consolidated fiscal year amounted to ¥1,356.848 million, down 50.8% year on year, while consolidated sales amounted to ¥1,581.457 million, down 45.1%.」
Temporary store closures and the suspension of new customer acquisition activities caused sales at directly operated stores to decline 50.8% year on year, worsening the progress of existing-store revitalization. - FY2020WorsenedAnnual report
「As a result, sales at directly operated stores amounted to ¥10,547.595 million, down 12.0% year on year, while sales for the current consolidated fiscal year amounted to ¥11,101.799 million, down 11.5% year on year.」
Although measures aimed at revitalizing existing stores continued, sales at directly operated stores declined 12.0% year on year, reversing the increase recorded in the previous year. - FY2020-Q3Sales at directly operated stores declined due to fewer new visitors and lower retentionAnnual report
「The number of new visitors declined more than initially expected because improvements to address the weakening customer-acquisition capabilities of new customer acquisition activities, a key driver of growth, were insufficient, and plans to strengthen various promotions were delayed. In addition, sales at directly operated stores amounted to ¥8,215.396 million, down 9.6% year on year, due to customers holding back on purchases after the consumption tax increase, temporary nationwide store closures and the cancellation of promotional events to acquire new customers as a result of typhoons in October and other factors.」
Although sales activities aimed at revitalizing existing stores were implemented, the number of new visitors declined more than initially expected, and sales at directly operated stores fell 9.6% year on year. - FY2020-Q2Sales at directly operated stores declined due to fewer new visitors and lower retentionAnnual report
「As a result of these sales activities, sales at directly operated stores amounted to ¥5,854.342 million, down 3.1% year on year, despite the impact of rush demand ahead of the consumption tax increase.」
Although sales activities aimed at revitalizing existing stores were implemented, sales at directly operated stores declined 3.1% year on year as both the number of new visitors and retention of existing customers decreased. - FY2020-Q1Store sales declined due to fewer new visitors and sluggish retention of existing customersAnnual report
「Although the above sales activities were implemented, the number of new visitors declined as the company reviewed inefficient events and remained in the process of transitioning to new sales methods. The number of continuing existing customers also remained sluggish, resulting in sales at directly operated stores of ¥2,758,302 thousand, down 11.6% year on year.」
Although sales activities aimed at revitalizing existing stores were implemented, sales at directly operated stores declined 11.6% year on year due to a decrease in new visitors and sluggish retention of existing customers. - FY2019-Q3RestatedAnnual report
「After carrying out the above sales activities, the efficiency of new customer acquisition improved, including through an increase in the average purchase amount per new customer, but the number of continuing existing customers remained sluggish. Sales at directly operated stores were ¥9,087,982 thousand, down 0.6% year on year.」
Although sales activities aimed at revitalizing existing stores continued, retention of existing customers remained sluggish, and sales at directly operated stores declined 0.6% year on year. - FY2019-Q2Store sales declined due to sluggish retention of existing customersAnnual report
「After carrying out the above sales activities, the efficiency of new customer acquisition improved, including through an increase in the average purchase amount per new customer, but the number of continuing existing customers remained sluggish. Sales at directly operated stores were ¥6,044,465 thousand, down 0.4% year on year.」
Although sales activities aimed at revitalizing existing stores were implemented, retention of existing customers remained sluggish, and sales at directly operated stores declined 0.4% year on year. - FY2019-Q1AdvancedAnnual report
「After carrying out the above sales activities, the efficiency of new customer acquisition improved, including through an increase in the average purchase amount per new customer, resulting in sales at directly operated stores of ¥3,121,498 thousand, up 1.1% year on year.」
As a result of sales activities related to the revitalization of existing stores, sales at directly operated stores increased 1.1% year on year. The stated primary explanations were higher average spending by new customers and more efficient customer acquisition activities. - FY2018AdvancedAnnual report
「Following these sales activities, sales at directly operated stores amounted to ¥12,187.702 million, up 0.9% year on year.」
Measures including the revitalization of existing stores, staff coordination, web marketing and membership tiers were implemented, and sales at directly operated stores increased 0.9% year on year. - FY2018-Q3RestatedAnnual report
「During the cumulative third quarter, we focused on revitalizing existing stores and strengthening the brand by deepening relationships with customers. In customer acquisition activities, we strengthened store-led event promotions, including closer coordination between beauty staff (facialists) and PR staff, with the aim of improving each store’s ability to attract customers, while also strengthening web marketing.」
The company continued to revitalize existing stores and worked to improve customer acquisition through store-led events, staff coordination and web marketing. - FY2018-Q2RestatedAnnual report
「During the cumulative second quarter, we focused on revitalizing existing stores and strengthening the brand by deepening relationships with customers. In customer acquisition activities, we strengthened store-led event promotions, including closer coordination between beauty staff (facialists) and PR staff, with the aim of improving each store’s ability to attract customers, while also strengthening web marketing.」
The company continued to revitalize existing stores and worked to improve customer acquisition through store-led events, staff coordination and web marketing. - FY2018-Q1First statedAnnual report
「During the cumulative first quarter, we focused on revitalizing existing stores and strengthening the brand by deepening relationships with customers. For event promotions, the primary driver of customer acquisition, we strengthened store-led event activities, including closer coordination between beauty staff (facialists) and PR staff, with the aim of improving each store’s ability to attract customers.」
As a specific priority for the first year of the new medium-term management plan, the company identified the revitalization of existing stores and has been working to improve their ability to attract customers through store-led events and staff coordination.