Strengthening Product Development Capabilities
First written in FY2016. 9 of 13 entries say "Advanced", first in FY2020. Latest entry: FY2026.
115 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Specifically, focusing on exosomes in living organisms, we used comprehensive analysis with bioinformatics to advance research into the effects of stress on skin genes and the mechanisms forming the molecular basis for next-generation skincare development.」
Advanced research on exosomes, bioinformatics, and the relationship between stress hormones and skin genes, expanding this work toward elucidating the molecular basis of next-generation skincare. - FY2025AdvancedAnnual report
「In product development, we redefined the positioning of our cleansing and facial-wash line from “care that removes” to “care that balances,” based on our company-wide branding policy. In line with this change, we clarified the formulation technology and customer value centered on our flagship Treatment Mase product, while adding new functional value based on stress research. These efforts increased the product’s presence in the market.」
Redefined the positioning of the cleansing and facial-wash line, added functional value derived from stress research to the flagship product, and clarified its formulation technology. - FY2023AdvancedAnnual report
「We presented research on the possibility that psychological stress contributes to the formation of blemishes at the Japanese Dermatological Association meeting in June 2022. We also discovered that the “happiness hormone” oxytocin and the “stress hormone” adrenaline affect hyaluronic acid production by dermal fibroblasts, and presented these findings at the Japanese Pharmaceutical Society meeting in March 2023.」
The company advanced research centered on psychodermatology, presenting findings on the relationship between stress and skin and the effects of hormones at academic conferences. - FY2022AdvancedAnnual report
「We are expanding the application of the research results and technologies we have obtained beyond our salon products to products manufactured under OEM and ODM contracts.」
The company explicitly stated its intention to apply research results and technologies accumulated for salon products to OEM and ODM contract-manufactured products. - FY2021AdvancedAnnual report
「In our research and development activities, we have worked to enhance the value of our products and services by developing proprietary ingredients based on dermatological research and elucidating their efficacy, collecting evidence on beauty methods to make customers’ time in our salons more enriching, collaborating with external research institutions, and strengthening our internal research structure.」
To create high-performance products, the company pursued the development of proprietary ingredients and elucidation of their efficacy, evidence collection, collaboration with external institutions and strengthening of its internal research structure in parallel. - FY2021-Q3Prioritize the creation of high-performance products in the new medium-term management plan.Annual report
「To achieve further growth, our group changed to a 3-division organizational structure in January 2020 under the new 3-year medium-term management plan launched in the fiscal year ended March 2021. We assigned clear authority and responsibility to each division and strengthened our organizational foundation for restoring performance by making the following 3 areas priority execution items: expanding the customer base and providing customer-first services, creating high-performance products, and thorough cost rationalization,」
In addition to its previous research and development policy, the company explicitly identified “creating high-performance products” as a priority execution item in the new medium-term management plan for strengthening product development capabilities. - FY2020AdvancedAnnual report
「In addition to monitoring market trends, we are analyzing approximately 240,000 responses to email surveys from customers each year and working to upgrade existing products by improving their formulations. To strengthen the development of products with market competitiveness, we are improving the product development process by establishing a mechanism for incorporating customer needs based on the knowledge of facialists, while also strengthening collaboration and joint research with external institutions to create new technology seeds and develop proprietary materials.」
The company has established specific mechanisms for feeding approximately 240,000 annual email survey responses, facialists’ expertise and joint research with external institutions back into product development. - FY2017RestatedAnnual report
「We will strengthen our marketing capabilities and establish a development structure capable of responding rapidly to market needs, including by developing products and health foods suited to customer needs and sales channels.」
The company intends to continue strengthening its product and health food development structure to address customer needs and sales channels. - FY2016First statedAnnual report
「Specifically, we will establish a development structure capable of responding rapidly to market needs, including by developing products and health foods suited to increasingly diverse sales channels.」
The direction for strengthening the development structure is to develop products for each sales channel and health foods, and respond rapidly to market needs.