New Customer Acquisition Through Online Outreach and Mail-Order Sales
First written in FY2016. 14 of 30 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
2 other companies' latest entry also says "Raised".
- FY2026RaisedAnnual report
「In addition, we will accelerate our OMO strategy and establish a seamless purchasing experience integrating salons and e-commerce, thereby expanding points of contact with customers and seeking to maximize LTV, or customer lifetime value.」
The company expanded its focus from strengthening existing web-based customer acquisition and direct sales to an OMO strategy integrating salons and e-commerce, newly setting out the goal of maximising customer touchpoints and LTV. - 2026-06-04AdvancedGeneral Meetings of Shareholders
「In addition, we will accelerate our OMO strategy and establish a seamless purchasing experience integrating salons and e-commerce, thereby expanding points of contact with customers and seeking to maximize LTV, or customer lifetime value.」
The company presented an OMO strategy integrating salons and e-commerce and the maximization of LTV as new specific initiatives. - FY2026-H1RestatedAnnual report
「Web advertising and visits referred by existing customers also remained strong」
The company continues to expand points of contact with new customers through online channels and customer referrals, including web advertising and visits referred by existing customers. - FY2025AdvancedAnnual report
「Under the newly established New Business Division, the company will further strengthen its social-media initiatives. It will invest management resources in strategic promotions to raise awareness of its products and services, and expand points of contact with new customer segments by linking online brand PR with direct sales and other initiatives.」
Building on the newly established New Business Division, the company progressed toward a digital customer-acquisition structure linking social media, online PR, and direct sales. - FY2024AdvancedAnnual report
「As part of the rebranding, we renewed our brand website and brand videos and have been distributing the brand videos on TVer, YouTube and other platforms to increase brand awareness over the medium to long term, rather than focusing solely on short-term acquisition of new customers.」
For its web communications, the company revamped its brand website and videos and began distributing content on TVer and YouTube. - FY2024-Q2AdvancedAnnual report
「To close the gap with the initial forecast, the company will consider and implement measures including expanding sales channels into regions outside China.」
In response to increasing uncertainty over orders in China, the company indicated a policy of considering and implementing an expansion of sales channels into regions outside China. - FY2023AdvancedAnnual report
「In its overseas business, the company primarily strengthened sales activities in China. In June, it opened a flagship store on the major e-commerce marketplace T-mall. In September, it also concluded a partnership with Hangzhou Chuangshi Brand Management Co., Ltd. (杭州創詩品牌管理有限公司), an affiliate of ACCESS Group, a major e-commerce retailer operating a membership-based proprietary e-commerce platform in China.」
For its China initiatives, the company opened a flagship store on T-mall and concluded a partnership with Hangzhou Chuangshi Brand Management Co., Ltd. (杭州創詩品牌管理有限公司). Overseas sales were 155.1% of the year-earlier level. - FY2023-Q3AdvancedAnnual report
「For the new brand “C'BON Pal,” launched in July, we initiated the “C'BON Pal Pal Project,” which supports people in nurturing and expressing their authentic selves together. On 16 January, we released on our YouTube channel a key visual featuring actress Fukagawa Mai (深川 麻衣), who was appointed as the brand ambassador. In addition, for 19 days from 7 December to 25 December, we held a pop-up shop at the one×one Shinjuku Mylord store, where visitors could experience the world of “C'BON Pal,” centered on the concept “Love and nurture your authentic self,” through a variety of experiential content.」
The company combined web and video communications with experiential in-store events to raise awareness of the new brand and expand points of contact with new customer segments. - FY2023-Q2AdvancedAnnual report
「In its overseas business, the company held an online signing ceremony on 26 September 2022 to conclude a partnership with Hangzhou Chuangshi Brand Management Co., Ltd. (杭州創詩品牌管理有限公司), an affiliate of ACCESS Group, a major e-commerce retailer operating a membership-based proprietary e-commerce platform in China. The company will work closely with its partner to expand its sales network and raise brand awareness in China.」
The company held a signing ceremony to conclude a partnership with an affiliate of a major Chinese e-commerce retailer and entered the stage of expanding its sales network and raising awareness in China. - FY2023-Q1AdvancedAnnual report
「The company expanded online customer-acquisition activities by linking Instagram and other social media, including Twitter, with sales initiatives, seeking to improve the efficiency of customer acquisition and expand its new customer base. As a result, the number of customers acquired through web advertising increased 9.7% in the current quarter compared with the fourth quarter of the fiscal year ended March 2022.」
The company expanded online customer acquisition by linking social media such as Instagram and Twitter with sales initiatives, and the number of customers acquired through web advertising increased 9.7% from the previous quarter. - FY2022AdvancedAnnual report
「The share of new customer visits generated by web-based customer-acquisition activities rose significantly, from 7.2% in the year-earlier consolidated fiscal year to 18.4% in the current consolidated fiscal year.」
Customer acquisition through web searches and booking websites, social media, and beauty-information websites expanded, raising the share of new customer visits originating online from 7.2% to 18.4%. - FY2022-Q2AdvancedAnnual report
「The proportion of new customers visiting stores through web-based customer acquisition activities, which we have been strengthening since the previous fiscal year, increased substantially. It rose from 2.0% in the same period of the previous year to 21.7% in the cumulative second-quarter period under review.」
The share of new customer visits attributable to web-based new-customer acquisition increased from 2.0% in the year-earlier period to 21.7%. - FY2022-Q1RestatedAnnual report
「Directly operated stores 2,175,041 Direct sales 97,394 Domestic distributors 29,292 Overseas distributors 2,229 Other 43,728」
First-quarter direct-sales revenue was ¥97.394 million, and sales through channels other than directly operated stores were also disclosed, indicating continued operation of a sales portfolio that includes non-store channels. - FY2021AdvancedAnnual report
「For new customer acquisition, we shifted from the event promotions※1 we had traditionally conducted to attracting customers through web searches and booking sites. We also reached a broader customer base by offering new services using professional-grade facial devices and selling trial sets.」
The company advanced a shift in customer acquisition toward web searches and booking websites, official videos and online consultations, and product development for e-commerce. In terms of results, direct-sales revenue accounted for 4.2% of sales, while channels other than directly operated stores accounted for 7.9%. - FY2021-Q3RaisedAnnual report
「By implementing these activities, the company aims to promote management focused on profit margins and achieve an early recovery in performance. For the fiscal year ending March 2023, it will work to build a well-balanced portfolio, targeting sales from channels other than directly operated stores of 10%.」
The company newly specified a target, with a deadline and numerical value, of achieving a 10% sales mix from channels other than directly operated stores in the fiscal year ending March 2023. - FY2021-Q1AdvancedAnnual report
「While the state of emergency restricted store operations, the company strengthened its direct-sales division by temporarily assigning experienced facialists and running free-shipping campaigns. It also implemented agile emergency measures to maintain points of contact with customers, including distributing self-care videos via social media and apps.」
As store operations were restricted, the company assigned experienced staff, ran free-shipping campaigns, and distributed self-care videos through social media and apps, strengthening its direct-sales and digital customer touchpoints. - FY2020AdvancedAnnual report
「The company has also begun operating stores on major e-commerce marketplaces and will expand its direct-sales channels.」
In addition to strengthening existing web marketing and direct sales, the company has begun operating stores on major e-commerce marketplaces. - FY2020-Q3RestatedAnnual report
「In customer acquisition, the company is strengthening sales activities targeting companies and organisations with strong ties to women, such as bridal businesses, and rolling out event promotions. It is also strengthening web marketing and other initiatives to develop them as a new core pillar of customer acquisition.」
The company continues sales activities targeting companies and organisations, event promotions, and web marketing as measures to acquire new customers. - FY2020-Q2Adding corporate and organizational sales and web marketing to customer-acquisition measuresAnnual report
「In customer acquisition, the company is strengthening sales activities targeting companies and organisations with strong ties to women, such as bridal businesses, and rolling out event promotions. It is also strengthening web marketing and other initiatives to develop them as a new core pillar of customer acquisition.」
For new-customer acquisition measures, including web initiatives, the company is strengthening sales activities targeting companies and organisations such as bridal businesses, as well as event promotions, while developing web marketing as a new core pillar of customer acquisition. - FY2020-Q1Developing web marketing as a new customer-acquisition pillarAnnual report
「While continuing to center customer-acquisition activities on event promotions, the company is strengthening web marketing and developing it as a new customer-acquisition pillar.」
The company has developed its web-based customer-acquisition policy from simply strengthening existing initiatives into a policy of developing web acquisition as a new core pillar. - FY2019-Q3Strengthen advertising across multiple media, including transit advertisingAnnual report
「For customer acquisition, the company is strengthening its overall activities by developing efficient events, enhancing training and education systems for facialists and PR staff dedicated to new customers, and strengthening advertising through transit media, the web and magazines to increase penetration of its brand image.」
The company described strengthening advertising across multiple media, including transit advertising, in addition to its existing web and magazine advertising. - FY2019-Q2Addition of stronger web and magazine advertisingAnnual report
「For customer acquisition, the company is strengthening and streamlining its overall activities by developing new event venues, diversifying event content, enhancing training and education systems for facialists and PR staff dedicated to new customers, and strengthening advertising through web, magazines and other media to build brand power.」
The company described strengthening advertising across media including magazines in addition to web marketing, indicating an expansion of customer-acquisition activities across multiple media. - FY2018RaisedAnnual report
「The company will make proactive investments to develop sales channels outside its directly operated stores, including direct sales and sales through overseas distributors, and will expand points of contact with customers to support renewed growth.」
The company indicated a policy of making proactive investments in sales channels outside its directly operated stores, including direct sales and sales through overseas distributors. - FY2018-Q3RestatedAnnual report
「For customer acquisition, the company is strengthening store-led event promotions, including closer coordination between beauty staff (facialists) and PR staff, with the aim of improving stores' ability to attract customers, while also strengthening web marketing.」
The company continues its customer-acquisition policy using multiple channels, including web marketing. - FY2018-Q2RestatedAnnual report
「For customer acquisition, the company is strengthening store-led event promotions, including closer coordination between beauty staff (facialists) and PR staff, with the aim of improving stores' ability to attract customers, while also strengthening web marketing.」
The company continues to describe its existing web-based customer-acquisition policy as an effort to strengthen web marketing. - FY2017RestatedAnnual report
「In addition to developing new customer segments by strengthening television-based direct sales, the company will reinforce initiatives launched recently, including expanding nationwide the number of stores handling women’s wigs and broadening points of contact with customers.」
The company will continue to strengthen television-centered direct sales as a means of acquiring new customers. - FY2017-Q3RestatedAnnual report
「From April, the company expanded its sales channels to television shopping as one of its new channels and sought to raise awareness of the C'BON brand through infomercials.」
The company continues to raise brand awareness through television shopping and infomercials launched in April. No further progress is explicitly stated. - FY2017-Q2RestatedAnnual report
「From April, the company expanded its sales channels to television shopping as one of its new channels and sought to raise awareness of the C'BON brand through infomercials.」
The company continues to raise brand awareness through television shopping and infomercials launched in April. No additional progress beyond the initiatives described in the previous quarter is explicitly stated. - FY2017-Q1AdvancedAnnual report
「From April, the company expanded its sales channels to television shopping as one of its new channels and sought to raise awareness of the C'BON brand through infomercials.」
The company began television shopping in April as a new direct-sales channel and worked to raise awareness through infomercials. - FY2016First statedAnnual report
「By actively disseminating information via the web, the company will enhance the brand value of “C'BON,” build a business platform that facilitates various customer-acquisition activities, including online initiatives, and acquire new customers through direct sales.」
The company plans to build a foundation for web-based customer acquisition and direct sales in addition to its store-centered sales model.