Strengthening the Workforce and Creating a Workplace Where Women Can Thrive

「We made maximum use of the learning management system (LMS) introduced at the end of the previous consolidated fiscal year to establish online training. In addition, we continued to hold advanced seminars led by outside instructors on occasions such as meetings for managers, thereby raising the level of store management and counseling capabilities.」

「In advancing a human resources strategy linked to these management strategies, we have established the following 3 targets through the fiscal year ending March 2029. Metric; target; actual result (fiscal year under review): number of beauty employees in operation, 610; 574. Turnover rate of beauty employees, 15.0%; 16.9%. Customer-service efficiency (customer-service time ÷ total working hours), 65%; 58%.」

「In addition to improving the efficiency of customer acquisition activities and strengthening customer-service training, initiatives such as campaigns for new customers and an accreditation system for staff who excel at serving new customers also proved effective,」

「In April 2025, we implemented a base-pay increase of approximately 3.5% for store employees and expanded the reduced-hours childcare work system. Previously available until a child entered elementary school, the system can now be used through the child’s promotion to the second grade of elementary school. We are also working to improve the frequency and quality of training, aiming to increase employee engagement as well as sales. We established a training floor in the headquarters building completed in September and are increasing training opportunities, including by raising the number of training days by approximately 5% annually.」

「From 1 September, we also introduced new uniforms for facialists working in our salons. Reflecting employee feedback, the new uniforms include a separate trouser-style option in addition to the existing dress style, with designs and styles suited to various generations and life stages, aiming to enable each employee to shine in their own way.」

「Metric: target; actual result (fiscal year under review): average monthly scheduled overtime hours per employee: less than 15 hours; 12.2 hours. Annual paid leave utilization rate: 80% or higher; 71.6%.」

「Metrics and targets: Metric: average monthly scheduled overtime hours per employee; target: less than 15 hours; actual result (fiscal year under review): 12.3 hours. Annual paid leave utilization rate; target: 80% or higher; actual result (fiscal year under review): 77.8%.」

「Our group positions its people at the core of business expansion and has established various systems to secure and retain employees, including flexible working arrangements that allow employees to continue working through changes in their life stage, such as childbirth, childcare and caregiving. At the same time, we have introduced an evaluation system that does not depend on age or length of service and are creating a framework for fair evaluation of performance.」

「Under a state of emergency, we strengthened the online retail division by temporarily deploying personnel with extensive experience as facialists and implementing free-shipping campaigns,」

「More than 90% of full-time employees and more than 85% of managers are women, while almost all staff at directly operated stores, including facialists, are women. We are strengthening systems that allow employees to choose working arrangements suited to their life stage, such as the short-time full-time employee system, and are focusing on creating an environment in which they can continue working over the long term. At the same time, through internal awareness activities to encourage use of these systems, we are fostering a workplace culture in which employees can access them more easily.」

「However, as the company remained in the process of building a new sales structure, including staff training, the number of new visitors and continuing existing customers declined.」

「For customer acquisition, the company is strengthening its overall activities by developing efficient events, enhancing training and education systems for facialists and PR staff dedicated to new customers, and strengthening advertising through transit media, the web and magazines to increase penetration of its brand image.」

「For customer acquisition, the company is strengthening and streamlining its overall activities by developing new event venues, diversifying event content, enhancing training and education systems for facialists and PR staff dedicated to new customers, and strengthening advertising through web, magazines and other media to build brand power.」

「We are strengthening the development and education systems for facialists and PR staff dedicated to new customers, with the aim of improving the efficiency and overall effectiveness of customer acquisition activities.」

「We will work to improve the working environment, including “working hours,” a key issue for female employees who may have to change how they work depending on their life stage. We will also strengthen our human resources base for executing our growth strategy by implementing education programs to develop managers such as store managers and the next generation of talent.」

「Alongside our products and services, our people are an important source of growth. As a company with a particularly high proportion of female employees, we consider establishing personnel systems and promoting awareness activities that address women’s diverse life stages to be an important management issue for retaining talented employees. We will continue strengthening these systems and actively communicating our initiatives to enhance our recruitment brand.」

「We will enhance a workplace environment and education and evaluation systems that support women at diverse life stages, including by promoting the conversion of part-time employees to full-time status and supporting employees returning to work.」