Raising awareness of the job listing site and expanding sales to new and existing customers

「 エン転職への投資再開」

「「エン転職」 posted lower revenue due to the impact of investment restraint through the previous fiscal year, but succeeded in increasing the number of user companies.」

「通期連結業績の売上高は、主にengageにおける投資効率化を図ったことなどにより計画を下回り、計画比5.0％減の59,093百万円となりました。」

「「エン転職」 is showing signs of gradual improvement, but revenue continues to decline. At engage, advertising and promotional investment has been curtailed, resulting in lower revenue.」

「At 「エン転職」, advertising and promotional spending was reduced to improve efficiency. As a result, the number of companies using the service declined and revenue fell.」

「Revenue declined as the focus areas of 「エン転職」 were narrowed in connection with its organisational integration with engage, but personnel costs were reduced and advertising and promotional spending became more efficient.」

「On the recruitment site for recruitment agencies, 「ミドルの転職」, the number of placements by customer recruitment agencies weakened in the second half amid concerns about worsening economic conditions. However, the change in the billing structure and greater customer use of the site resulted in steady full-year revenue growth. The young, high-caliber professionals site 「AMBI」 posted substantial revenue growth as brand awareness improved and both target members and companies increased steadily.」

「On 「エン転職」, its share among customers with large hiring budgets continued to expand steadily under the strategic policy for the period, leading to higher posting prices. Meanwhile, the number of postings by small and medium-sized customers declined as price competition in the market became more intense than expected.」

「「エン転職」 continued to steadily expand its share among customers with large hiring budgets, leading to higher posting prices. Sales activity temporarily declined following the organisational changes made at the beginning of the period, but the volume of sales activity increased in the second quarter, putting the number of postings on a recovery trend. Both 「ミドルの転職」 and the young, high-caliber professionals site 「AMBI」 performed well. The number of successful hires increased at both sites as new member numbers rose and companies made greater use of the sites. For the services for staffing agencies, postings by major staffing agency customers continued to increase on both 「エン派遣」 and 「エンバイト」, resulting in higher prices per customer.」

「「エン転職」 made substantial changes to its organisational structure and sales strategy based on its medium-term strategic policy. This expanded its share among customers with large hiring budgets and led to higher posting prices, but the number of advertisements, particularly from small and medium-sized customers, declined because the organisational changes resulted in extensive handover work and other effects.」

「The core service 「エン転職」 provided customers placing advertisements with a strong response rate as a result of differentiated features, site operations and proactive promotions. This led to steady gains in its share among customers with large hiring budgets and an increase in the posting price.」

「The core site 「エン転職」 saw its average posting price rise as initiatives to increase its share among customers with large hiring budgets progressed steadily. On the service for recruitment agencies, 「ミドルの転職」, the change in the billing structure progressed smoothly, while customer companies made greater-than-expected use of the site. The number of target members on the young, high-caliber professionals site 「AMBI」 also increased steadily as a result of promotions and enhanced site content. Consequently, the number of successful hires through the two sites increased substantially.」

「On the recruitment site 「エン転職」, the number of job postings increased as a result of strengthened sales efforts, and initiatives to raise unit prices progressed steadily. The service for recruitment agencies also performed well. On 「ミドルの転職」, customer companies made greater use of the site and the number of job postings increased. On 「AMBI」, launched in April last year, efforts to acquire quality positions for young, high-caliber professionals and target members proved successful. As a result, revenue substantially exceeded the year-earlier period. The service for staffing agencies, 「エン派遣」, also continued to expand its market share.」

「The recruitment sites performed well. The core site 「エン転職」 continued to perform steadily, while on the service for recruitment agencies, 「ミドルの転職」, customer recruitment agencies made greater use of the site, and the performance of 「AMBI」, a service for young, high-caliber professionals launched in April 2017, began to contribute.」

「Revenue from the job sites exceeded that of the previous fiscal year as sales expansion progressed steadily across the major sites, including the core service エン転職, the staffing company services エン派遣 and エンバイト, and the recruitment agency service ミドルの転職.」

「In addition, strong application performance driven by active promotions, improved sales efficiency and a stronger sales expansion structure continued to be successful, resulting in revenue exceeding the year-earlier level.」

「In addition, improved sales efficiency and a stronger sales expansion structure were successful, resulting in revenue substantially exceeding the year-earlier level.」

「At our core service, エン転職, application performance continued to be strong, supported by improved site convenience and an increase in registered users through effective promotions. In addition, revenue substantially exceeded the year-earlier level as we improved sales efficiency and strengthened our sales expansion structure. On the other job sites, sales expansion to large customers progressed, particularly for エン派遣 and エンバイト, services for staffing companies, against a backdrop of strong application performance resulting from improved site convenience and efficient promotions, and revenue exceeded the year-earlier level.」

「At our core service, エン転職, the number of advertisements posted each quarter increased as application performance remained strong, supported by efforts to improve site convenience and an increase in registered users through active promotions, resulting in revenue substantially exceeding the previous fiscal year’s level.」

「At our core service, エン転職, application performance continued to progress favorably, supported by efforts to improve site convenience and an increase in registered users through active promotions, leading to expanded sales.」

「As repeat and new orders increased, the number of advertisements posted reached a quarterly record, and revenue exceeded the year-earlier level.」

「Along with these results, continued and enhanced promotional activities to raise awareness improved application effectiveness on the sites, leading to expanded sales to new and existing customers.」