Strengthening Sales Capabilities and Improving Operational Efficiency at a Job Listing Site

「 営業利益はミドルの転職で広告宣伝費の効率化が進み増益の一方、メディア全体では減収に伴い減益」

「On engage, the company has been optimising investment toward achieving profitability since the beginning of the period, resulting in lower revenue.」

「At 「エン転職」, advertising and promotional spending was reduced to improve efficiency. As a result, the number of companies using the service declined and revenue fell.」

「Progress was made in reducing personnel expenses and improving the efficiency of advertising expenses.」

「In the fourth quarter, the number of listings began to recover through measures including bundled sales with engage.」

「Based on its strategic policy for the period, En Tenshoku steadily increased its share among customer companies with large recruitment budgets, leading to higher listing prices.」

「Sales activity had temporarily declined following the organisational changes made at the beginning of the period, but the number of listings began to recover in the second quarter as sales activity increased.」

「Based on its medium-term strategic policy, En Tenshoku made substantial changes to its organisational structure and sales strategy.」

「For services for recruitment agencies, customer companies' use of the Middle Career Change site expanded steadily. On AMBI, a site for young high-career professionals, the number of members increased steadily as a result of promotions and enhanced site content. Consequently, the number of successful placements through both sites increased substantially.」

「On the core En Tenshoku site, initiatives to increase market share among customers with large recruitment budgets progressed as planned, leading to higher average listing prices.」

「On the recruitment sites side, the core En Tenshoku site made steady progress in initiatives to raise average pricing, in addition to increasing the number of listings through stronger sales.」

「Selling, general and administrative expenses rose 18.6% year on year to ¥6,606 million, mainly due to an increase in personnel, particularly in sales and consulting roles, at the company and en world Japan, advertising and promotional activities to acquire job-seeker members and raise brand awareness, and higher outsourcing costs associated with efforts to improve operational efficiency.」

「Although expenses increased due to promotional spending to acquire members in line with revenue growth, personnel expenses associated with business expansion, and outsourcing costs related to operational efficiency initiatives, among other factors, they remained within the expected range.」

「In addition, strong application performance driven by active promotions, improved sales efficiency and a stronger sales expansion structure continued to be successful, resulting in revenue exceeding the year-earlier level.」

「In addition, improved sales efficiency and a stronger sales expansion structure were successful, resulting in revenue substantially exceeding the year-earlier level.」

「In addition, revenue significantly exceeded the year-earlier level as the company advanced sales-force efficiency and strengthened its sales expansion structure.」

「Under these circumstances, we continued to strengthen services with differentiating features on our job sites, while promoting sales expansion to customers and improving operational efficiency.」

「Under these circumstances, we continued to improve service quality on our job sites while strengthening and streamlining our sales capabilities.」