Enhancing Interactive Promotional Capabilities

「Revenue from in-person events increased to ¥12,888 million, up 14.6% from the previous consolidated fiscal year, due to an increase in the number and scale of projects related to Expo 2025 Osaka, Kansai and promotional events, as well as expansion of in-person entertainment work centered on IP content. Hybrid events stagnated as the number of projects declined, with revenue of ¥2,037 million, down 8.7%. Integrated promotions stagnated as proposals centered on digital and video declined, with revenue of ¥3,740 million, down 10.5%.」

「a. In-person events In addition to Expo 2025 Osaka, Kansai and large-scale automotive exhibitions, experiential promotional events grew against a backdrop of rising experiential value. Revenue was ¥7,161 million, up 36.1% year on year. b. Hybrid events Although hybrid events involving IP content remained firm, the shift back to in-person events became established and the number of events requiring streaming declined. Revenue was ¥875 million, down 17.8% year on year. c. Integrated promotions Promotions combining in-person, digital and video formats remained firm, while standalone digital and video work declined. Revenue was ¥2,154 million, down 12.2% year on year.」

「Demand for in-person experiences continued, including street promotions for beverages and other consumer products, business conferences, and large-scale projects for government agencies and organizations. Work related to Expo 2025 Osaka, Kansai also contributed, and revenue increased to ¥11,247 million, up 3.6% from the previous consolidated fiscal year.」

「c. Integrated promotions In addition to projects integrating in-person, digital and social media channels, the addition of 株式会社モット led to an increase in integrated promotion projects centered on video. Revenue increased to ¥2,454 million, up 5.7% year on year, reflecting the expansion of the business area.」

「The shift back to in-person events gained momentum, street promotions and internal events became more active, particularly for experiential products such as food and beverages and cosmetics, and large-scale projects including exhibitions, government-related projects and IP content contributed. Revenue increased to ¥12,069 million, up 92.5% from the previous consolidated fiscal year.」

「Revenue by category for the nine months ended 31 December of the current fiscal year was as follows. a. In-person events The shift back to in-person events gained momentum, orders for large-scale projects such as street promotions, internal events and exhibitions increased, and events involving IP content contributed. Revenue increased to ¥8,781 million, up 84.3% year on year. b. Online events Revenue increased to ¥1,663 million, up 39.6% year on year, due mainly to an increase in hybrid events combining in-person and online formats. c. Online promotions Although inquiries for various online promotional initiatives, including promotions using social media and video and digital advertising, continued, revenue declined to ¥2,483 million, down 9.6% year on year, due to lower project unit prices.」

「As the shift back to in-person events gained momentum and orders for large-scale projects such as street promotions and exhibitions increased, revenue from in-person events increased to ¥6,627 million, up 91.9% year on year. Revenue from online events increased to ¥1,062 million, up 48.7%, due mainly to an increase in hybrid events combining in-person and online formats. Although inquiries for various online promotional initiatives, including promotions using social media and video and digital advertising, continued, revenue declined to ¥1,713 million, down 16.8%, due to lower project unit prices.」

「Revenue by category for the three months ended 30 June of the current fiscal year was as follows. a. In-person events: As socioeconomic activity and daily life became fully active, orders for large-scale projects such as street promotions and exhibitions increased, indicating a shift back to in-person events. Revenue consequently increased to ¥2,712 million, up 57.1% year on year. b. Online events: Revenue increased to ¥421 million, up 110.4% year on year, due mainly to an increase in hybrid events combining in-person and online formats. c. Online promotions: Although inquiries for various online promotional initiatives, including promotions using social media and video and digital advertising, continued, revenue declined to ¥591 million, down 15.6% year on year, due to the slowdown in growth of the digital advertising market and other factors.」

「As the shift back to in-person events progressed, revenue increased to ¥6,269 million, up 37.4% from the previous consolidated fiscal year. Online promotions also showed steady growth, supported by expansion of the digital advertising market and other factors.」

「a. In-person events As the impact of COVID-19 eased and socioeconomic activity and people’s daily lives returned to normal, revenue increased to ¥4,763 million, up 48.3% year on year. b. Online events Revenue decreased to ¥1,191 million, down 56.6% year on year, due to the shift from online events to in-person events and a decline in the number of large-scale events held in the same period of the previous year. c. Online promotions Revenue increased to ¥2,747 million, up 4.9% year on year, as inquiries for various online promotional initiatives, including promotions using social media and video and digital advertising, continued to increase steadily.」

「c. Online promotions Revenue increased to ¥2,060 million, up 4.5% year on year, as inquiries for various online promotional initiatives, including promotions using social media and video and digital advertising, continued to increase steadily.」

「c. Online promotions Revenue increased to ¥701 million, up 8.0% year on year, mainly because inquiries for various online promotional initiatives, including the use of social media and video, increased.」

「Revenue increased to ¥2,786 million, up 7.1% from the previous consolidated fiscal year, as streamed events, including hybrid events combining in-person and online formats, grew. Revenue from various online promotional initiatives, including the use of social media and video, increased to ¥3,586 million, up 70.3% from the previous consolidated fiscal year, as inquiries increased.」

「(1) In-person events Although projects related to the Tokyo 2020 Olympic and Paralympic Games contributed, the repeated declarations of a state of emergency and the cancellation or postponement of events following the declaration of quasi-emergency measures in January 2022 had a substantial impact. The resulting delay in recovery meant that revenue did not return to pre-pandemic levels, remaining at ¥3,212 million, up 53.6% year on year. (2) Online events Revenue increased to ¥2,746 million, up 44.9% year on year, as streamed events, including hybrid events combining in-person and online formats, grew. (3) Online promotions Revenue increased to ¥2,619 million, up 126.8% year on year, as inquiries for various online promotional initiatives, including the use of social media and video, increased.」

「Although inquiries for hybrid events combining in-person and online formats and for various online promotional initiatives increased, and projects related to the Tokyo 2020 Olympic and Paralympic Games contributed,」

「Although inquiries for various online promotional initiatives increased and projects related to the Tokyo 2020 Olympic and Paralympic Games contributed, revenue for the three months ended 30 June of the current fiscal year declined significantly from the same period of the previous year because there were no large-scale projects from government agencies and organizations of the kind secured in the previous year.」

「Revenue for the consolidated fiscal year increased 47.0% from the previous consolidated fiscal year to ¥4,711 million, compared with ¥3,204 million in the previous consolidated fiscal year, mainly because the company won large-scale projects including online campaigns for internet-related service companies and food companies, operation of e-sports tournaments for game companies and others, and online exhibitions for precision equipment manufacturers.」

「Although inquiries for various online promotional initiatives increased, the impact of the suspension of in-person events due to the spread of COVID-19 and the postponement of the Tokyo 2020 Olympic and Paralympic Games scheduled for last summer was substantial. As a result, revenue declined significantly from the same period of the previous year.」

「Revenue was supported by an increase in inquiries for various online promotional initiatives amid the spread of COVID-19. However, the impact of the suspension of in-person events and the postponement of the Olympic and Paralympic Games scheduled for this summer was substantial, and challenging conditions continued throughout the three months ended 30 June of the current fiscal year.」

「These initiatives proved effective, and through February, revenue and profit increased year on year. In March, although performance was affected by the cancellation or postponement of projects and the postponement of international events due to the spread of COVID-19, some projects originally scheduled to be recorded from April onward were recorded earlier in March because they were cancelled. As a result, revenue and profit increased year on year for the nine months ended 31 December of the current fiscal year. Revenue was ¥13,191 million, up 6.9% year on year; operating profit was ¥1,958 million, up 19.6%; ordinary profit was ¥1,973 million, up 18.9%; and profit attributable to owners of the parent was ¥1,335 million, up 20.2%.」

「These initiatives produced tangible results, and performance remained firm, including the undertaking of multiple large-scale projects for both existing and new accounts. We promoted securing appropriate profits through high-value-added proposals and thorough cost management.」

「Regarding revenue, in addition to solid orders for large projects from existing accounts, we secured several large projects from new accounts, leading to an increase in project unit prices.」

「In addition to solid orders for large projects from existing accounts, we secured several medium- and large-sized projects from new accounts, leading to an expansion of the areas in which we secured orders and an increase in project unit prices.」

「Against this business backdrop, to meet clients’ needs as they continue to shift significantly from mass advertising to integrated promotion, we are pursuing and promoting an “experience design※ production company” by combining new areas such as digital, video, PR and data, centered on our strength in live (experiential) promotion. These initiatives produced a certain level of results. In addition to solid orders for existing accounts during the third quarter (January–March), we secured large projects from new accounts.」

「These initiatives produced a certain level of results and orders progressed strongly. In addition, we secured large projects including a large-scale experiential event for a new brand from a major foreign-affiliated consumer goods manufacturer and a large anniversary event for a major consumer electronics manufacturer that we had been proposing for some time.」

「We combine new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events).」

「We are pursuing and promoting Japan’s first※ experience design production company by combining new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events). These initiatives kept the number of projects secured on a steady trend, and increased the number of large projects exceeding ¥100 million, including large event projects targeting 2020. However, the overall average project value declined, partly because the number of mid-sized projects worth ¥50 million to ¥100 million decreased.」

「These initiatives produced results, and we secured numerous large projects ranging from more than ¥50 million to several hundred million yen, including nationwide touch-and-try events for new devices by a major mobile phone manufacturer, integrated promotions combining online and live elements for a public-sector comprehensive leisure business, and large event projects targeting 2020.」

「To meet clients’ continued shift from mass advertising to integrated promotion, including digital, we continued to combine new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events).」

「By combining our strength in live promotions (events) with online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, we have strengthened interactive promotion capabilities (hereinafter, IP)※2 across the company. These initiatives produced results, leading to an expansion of the areas in which we secured orders and an increase in project unit prices.」

「Against this business backdrop, we focused on strengthening sales activities and order management through enhanced interactive promotion (IP※) capabilities, as well as strengthening group management.」

「Against this business backdrop, we focused on strengthening sales activities and order management through enhanced interactive promotion (IP※) capabilities, as well as strengthening group management.」

「The company set a goal of transitioning to Japan’s first “experience design production company” by further advancing its conventional initiatives to strengthen interactive promotion (IP※)」

「Company-wide initiatives to strengthen interactive promotion (IP※) capabilities and initiatives to strengthen integrated promotion capabilities through new collaborations with companies from other industries will serve as the two engines driving higher performance and corporate value」