Japan’s First “Experience Design” Production Company

「Our group formulated a medium-term Business Growth Vision in February 2026, further developing the business growth achieved through the “two-axis expansion” pursued to date, and set out its target state as an “experience partner spanning promotion and live entertainment.”」

「The Company has further developed its business growth strategy based on the previously promoted “two-axis expansion” and set out its vision of becoming an “Experience Partner spanning promotion and live entertainment.”」

「In response to changes in the business environment and our operations, we reviewed our former categories. Comparisons and analysis with the previous consolidated fiscal year are presented based on the revised categories. As consumers and society rapidly shift to digital, the integration of live and digital is accelerating. In addition, integrated promotion combining live and digital is increasingly required in corporate marketing to maximize outcomes. Against this backdrop, we revised the categories to strengthen experience design integrating our strengths in live and digital. The revised categories are “Live Events,” “Hybrid Events,” “Integrated Promotion” and “Other.”」

「As part of our 3-year response to the COVID-19 pandemic, we pursued business expansion under a “two-axis growth strategy” based on expanding our client base and business fields. Going forward, against the backdrop of growing expectations for marketing centered on experience value, we will strengthen the development of new clients in addition to existing clients and expand our order base. As consumers and society rapidly shift to digital and the integration of live and digital accelerates, integrated promotion combining live and digital is increasingly required in corporate marketing to maximize outcomes. We will continue to expand our business fields by leveraging our group’s strength in integrating live and digital, and further advance experience design.」

「With “experience value,” our group’s enduring strength, at the core, we will use a variety of approaches, including live and digital, and generate new possibilities through flexible thinking.」

「Against this business backdrop, our group promoted business development centered on experience value, its core focus, in both the live events and online fields.」

「Against this business backdrop, our group promoted business development centered on experience value, its core focus, in both the live events and online fields.」

「Our group will establish the “TOW Experience Design Model,” which contributes to acquiring new customers and developing and revitalizing existing customers by using planning and production centered on “experience value※” to demonstrate our “ability to create compelling content” and our “ability to activate platforms.” Through this model, we will expand the value we provide and achieve business growth, aiming to become a new type of company: “a production company that designs outcomes with experience value at its core.”」

「Against this business backdrop, our group established the following “Business Growth Vision” in February 2021 and promoted business development centered on experience value, the group’s core focus, in both the live events and online fields. (Business Growth Vision) Our group will establish the “TOW Experience Design Model,” which contributes to acquiring new customers and developing and revitalizing existing customers by using planning and production centered on “experience value※” to demonstrate our “ability to create compelling content” and our “ability to activate platforms.” Through this model, we will expand the value we provide and achieve business growth, aiming to become a new type of company: “a production company that designs outcomes with experience value at its core.”」

「Against this business backdrop, our group continued to promote the following “Business Growth Vision.” (Business Growth Vision) Our group will establish the “TOW Experience Design Model,” which contributes to acquiring new customers and developing and revitalizing existing customers by using planning and production centered on “experience value※” to demonstrate our “ability to create compelling content” and our “ability to activate platforms.” Through this model, we will expand the value we provide and achieve business growth, aiming to become a new type of company: “a production company that designs outcomes with experience value at its core.”」

「Against this business backdrop, our group continued to promote the following “Business Growth Vision,” as in the previous fiscal year. (Business Growth Vision) Our group will establish the “TOW Experience Design Model,” which contributes to acquiring new customers and developing and revitalizing existing customers by using planning and production centered on “experience value※” to demonstrate our “ability to create compelling content” and our “ability to activate platforms.” Through this model, we will expand the value we provide and achieve business growth, aiming to become a new type of company: “a production company that designs outcomes with experience value at its core.”」

「Addressing client outcomes more closely than before is a key priority. To resolve this issue, in addition to our group’s strength in creating “point”-based experiences through content creativity, we are strengthening our “line”-based ability to produce platforms that continuously develop customers and turn them into fans, aiming to expand our fields by combining “points and lines.”」

「Against this business backdrop, our group considered it important to build a foundation for medium-term growth and formulated the following “Business Growth Vision,” while continuing to actively expand its business. (Business Growth Vision) Our group will establish the “TOW Experience Design Model,” which contributes to acquiring new customers and developing and revitalizing existing customers by using planning and production centered on “experience value※” to demonstrate our “ability to create compelling content” and our “ability to activate platforms.” Through this model, we will expand the value we provide and achieve business growth, aiming to become a new type of company: “a production company that designs outcomes with experience value at its core.”」

「Against this business backdrop, to deploy the experience design capabilities we have built around live experiences across a wide range of fields, our group is pursuing and promoting Japan’s first experience design※ production company. This means eliminating the boundary between live and digital to create “new experience value” suited to the era of digital platforms.」

「Against this business backdrop, to meet clients’ needs as they continue to shift significantly from mass advertising to integrated promotion, we have pursued and promoted an “experience design※ production company” by combining new areas such as digital, video, PR and data, centered on our strength in live (experiential) promotion.」

「Against this business backdrop, to meet clients’ needs as they continue to shift significantly from mass advertising to integrated promotion, we are pursuing and promoting an “experience design※ production company” by combining new areas such as digital, video, PR and data, centered on our strength in live (experiential) promotion.」

「Against this business backdrop, to meet clients’ needs as they continue to shift significantly from mass advertising to integrated promotion, we are pursuing and promoting an “experience design※ production company” by combining new areas such as digital, video, PR and data, centered on our strength in live (experiential) promotion.」

「We have strengthened our interactive promotion (IP) capabilities by combining our strength in live promotions (events) with online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion. We will further advance this approach and aim to become Japan’s first experience design production company providing promotions that also incorporate data analysis and effectiveness measurement.」

「Against this business backdrop, to meet clients’ needs as they continue to shift significantly from mass advertising to integrated promotion, we are pursuing an “experience design※ production company” by combining new areas such as digital, video, PR and data, centered on our strength in live (experiential) promotion.」

「Against this business backdrop, to meet clients’ needs as they continue to shift significantly from mass advertising to integrated promotion, we are pursuing an “experience design※ production company” by combining new areas such as digital, video, PR and data, centered on our strength in live (experiential) promotion.」

「Against this business backdrop, to meet clients’ needs as they continue to shift from mass advertising to integrated promotion, we are pursuing and promoting Japan’s first experience design※ production company by combining new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events).」

「Against this business backdrop, to meet clients’ needs as they continue to shift from mass advertising to integrated promotion, including digital, we are pursuing Japan’s first※ “experience design production company” by combining new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events).」

「Against this business backdrop, to meet clients’ needs as they continue to shift from mass advertising to integrated promotion, including digital, we are pursuing Japan’s first※ “experience design production company” by combining new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events).」

「We are pursuing Japan’s first※ “experience design production company” by combining new areas, including online (SNS) promotion, experiential events using digital technologies such as AR, VR and apps, video production and promotion, and data-driven PR promotion, centered on our strength in live promotions (events).」

「To further advance these initiatives, we established the Experience Design Division on 1 July 2017. We reorganized the former IP Office and Planning Team to create a structure specializing in the design of brand experiences, and will work to further strengthen our solution capabilities.」

「Against this business backdrop, we set a goal of transitioning to Japan’s first “experience design production company” by further advancing our initiatives to strengthen conventional interactive promotion (IP※). We also continued to promote new collaborations with companies from other industries, as in the previous fiscal year, and worked to strengthen sales activities and order management focused on key customers.」

「We will further advance this concept and aim to become Japan’s first “experience design” production company, providing promotions that combine data analysis and effectiveness measurement.」