Komori
Tow (4767) · RiskWorsened

Stagnation at Major Advertising Agencies and Uncertainty over the Outlook for the Advertising Industry

First written in FY2017-Q2. 11 of 23 entries say "Restated". Latest entry: FY2024.

23entries
8years
0from disclosures
Share on X
How it moved
ProgressHeldSoftenedWorseRestatedFY2017-Q2 – FY2020-Q2WorsenedFY2024-Q1 – FY20242017: 120172018: 320182019: 420192020: 320202021: 420212022: 320222023: 420232024: 12024
Same theme, other companies
Changes in advertising market trends driven by economic fluctuations and competitionA theme 17 companies write about · 18 as a headwind · 0 as a tailwind

Tow moved to the "Worse" side of this theme in 2020, the same year as the typical company in this theme.

The whole theme swung hardest in 2020: 6 of 10 companies on the "Worse" side.

3 other companies' latest entry also says "Worsened".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 17 companies compared. The sentences above are computed from all 17.
Full recordFilings, disclosures and news, newest first
  1. FY2024WorsenedAnnual report

    「In online promotion, as the integration of the real-world and online segments progressed, both the average project value and sales of online promotion on a standalone basis declined.」

    In the advertising and promotion market, while the integration of the real-world and online segments is progressing, declines in average project value and sales from online promotion on a standalone basis have newly become evident.
  2. FY2024-Q1WorsenedAnnual report

    「In the online business, performance was soft, owing mainly to the slowdown in growth of the digital advertising market.」

    In the advertising and promotion market, the Company states that the online segment became sluggish against a backdrop of slowing growth in the digital advertising market, adding a new factor behind the slowdown to its previous view regarding market expansion.
  3. FY2023RestatedAnnual report

    「The business environment surrounding the Group also remained characterized by a lack of momentum in the advertising market due to the impact of these global fluctuations and concerns about an economic slowdown, with effects also emerging in the Group's core industries.」

    The Company continues to recognize, for the full fiscal year as well, that global financial, geopolitical and supply-side fluctuations and concerns about an economic slowdown have contributed to the lack of momentum in the advertising market.
  4. FY2023-Q3WorsenedAnnual report

    「The business environment surrounding the Group also remains characterized by a lack of momentum in the advertising market due to the impact of these global fluctuations and concerns about an economic slowdown, with effects also emerging in the Group's core industries.」

    The lack of momentum in the advertising market continues, and the Company states that global fluctuations and concerns about an economic slowdown are also affecting its core industries.
  5. FY2023-Q2WorsenedAnnual report

    「Amid a lack of momentum in the advertising market overall, partly due to surging resource prices, global inflation and the impact of an economic slowdown caused by monetary tightening,」

    In addition to the previously uncertain outlook for the advertising and promotion market, the Company describes the impact of surging resource prices, inflation and an economic slowdown caused by monetary tightening, as well as the lack of momentum in the advertising market.
  6. FY2022RestatedAnnual report

    「Regarding the market environment surrounding the Group, the core real-event business saw a temporary recovery trend in the first half as infections subsided. However, in the second half, projects scheduled for implementation were postponed or canceled as a result of the quasi-emergency measures to prevent the spread of disease issued intermittently from January through 21 March 2022, and their impact on the recovery of large-scale events in the advertising market, an area in which the Group excels, continues.」

    The delay in the recovery of large-scale real events in the advertising and promotion market and the continuing impact of project postponements and cancellations resulting from infection-control measures are stated.
  7. FY2022-Q3WorsenedAnnual report

    「In the live-events area, which had previously been our group's core business, the market environment showed some temporary signs of recovery as the spread of infections subsided. However, the subsequent spread of new variants and persistently high infection levels continued to affect the recovery of large-scale events in the advertising market in which our group specializes.」

    In the advertising and promotion market, following a temporary recovery, the recovery of large-scale events has been delayed by the spread of new variants and persistently high infection levels.
  8. FY2022-Q2WorsenedAnnual report

    「The market environment surrounding our group showed some temporary signs of recovery as the spread of infections subsided. However, amid the global spread of new variants, the impact of event cancellations and downsizing continued.」

    In the advertising and promotion market, a temporary recovery trend was observed, but the impact of event cancellations and scaled-back events continues due to the global spread of new variants.
  9. FY2022-Q1Signs of recovery and continued market impactAnnual report

    「Regarding the market environment surrounding the Group, restrictions are gradually being eased as vaccination progresses and infection-control measures are implemented more thoroughly. Although signs of a gradual recovery have begun to emerge in the Group's business areas, the impact of event cancellations and scaled-back events continues.」

    While the easing of restrictions and signs of recovery in the business areas are noted, the impact of event cancellations and scaled-back events on the advertising and promotion market continues.
  10. FY2021WorsenedAnnual report

    「The market environment surrounding the Group has also been significantly affected by event cancellations and scaled-back events, among other factors.」

    In the advertising and promotion market, event cancellations and scaled-back events due to COVID-19 are described as having affected the market throughout the fiscal year.
  11. FY2021-Q3WorsenedAnnual report

    「Our group has also been significantly affected by the market environment, including the postponement and downsizing of events, because the state of emergency reissued in January was extended through March in Tokyo and the 3 surrounding prefectures.」

    In the advertising and promotion market, the reissuance and extension of the state of emergency resulted in event postponements and scaled-back events, and the impact on market conditions continues.
  12. FY2021-Q2RestatedAnnual report

    「Our group has also continued to be significantly affected by the market environment, including the ongoing voluntary suspension of projects due to the spread of COVID-19, as in the previous fiscal year.」

    In the advertising and promotion market, the significant impact of the spread of COVID-19 and clients' restraint in commissioning projects continued from the previous fiscal year.
  13. FY2021-Q1WorsenedAnnual report

    「Our group has also continued to be significantly affected by the market environment, including the ongoing voluntary suspension of projects due to the spread of COVID-19, as in the previous fiscal year.」

    In the advertising and promotion market, in addition to the previously uncertain economic outlook, clients continued to refrain from commissioning projects due to the spread of COVID-19, increasing the impact on market conditions.
  14. FY2020-Q3WorsenedAnnual report

    「During the cumulative third quarter of the current consolidated fiscal year, Japan's economy remained on a gradual recovery trend against a backdrop of improving employment and income conditions. However, in addition to a contraction in personal consumption resulting from the consumption tax increase, the spread of COVID-19 has affected the global economy, leaving the outlook uncertain.」

    In addition to the previously stated uncertainty surrounding the global economy and advertising industry, the Company identifies the contraction in personal consumption resulting from the consumption tax increase and the impact of the spread of COVID-19 on the global economy as new uncertainty factors.
  15. FY2020-Q2RestatedAnnual report

    「The same trend is evident in the advertising industry in which the Group operates and in the promotion business, which is its business domain.」

    The Company continues to recognize that uncertainty in the global economy and the uncertain economic outlook are also affecting the advertising industry and promotion business.
  16. FY2020-Q1RestatedAnnual report

    「The same trend is evident in the advertising industry in which the Group operates and in the promotion business, which is its business domain.」

    The Company continues to recognize that the uncertain outlook for the global economy is also affecting the advertising industry and promotion business.
  17. FY2019RestatedAnnual report

    「In the advertising industry in which the Group operates, domestic advertising expenditures in 2018 (January to December) totaled ¥6.53 trillion, up 2.2% year on year※1, marking 7 consecutive years of positive growth.」

    While positive growth in domestic advertising expenditures is stated, uncertainty in overseas economies affecting the advertising industry continues to be addressed separately.
  18. FY2019-Q3RestatedAnnual report

    「The same trend is evident in the advertising industry in which the Group operates and in the promotion business, which is its business domain.」

    The Company continues to recognize that the uncertain economic outlook resulting from overseas political and economic developments and labor shortages is also affecting the advertising industry and promotion business.
  19. FY2019-Q2RestatedAnnual report

    「The same trend is evident in the advertising industry in which the Group operates and in the promotion business, which is its business domain.」

    The Company continues to recognize that the uncertain economic outlook is also affecting the advertising industry and promotion business.
  20. FY2019-Q1RestatedAnnual report

    「The same trend is evident in the advertising industry in which the Group operates and in the promotion business, which is its business domain.」

    The Company continues to recognize that the uncertain economic outlook is also affecting the advertising industry and promotion business.
  21. FY2018-Q3RestatedAnnual report

    「The same trend is evident in the advertising industry in which the Group operates and in the promotion business, which is its business domain.」

    The uncertain outlook for the advertising industry and promotion business continues to be stated.
  22. FY2018-Q2RestatedAnnual report

    「The outlook for both the advertising industry in which the Group operates and the promotion business, which is its business domain, remains uncertain.」

    The uncertain outlook for the advertising industry and promotion business continues to be stated. This time, no specific figures are provided regarding the stagnant performance of major advertising agencies.
  23. FY2017-Q2First statedAnnual report

    「In the advertising industry in which the Group operates, the performance of major advertising agencies has remained almost flat or increased only marginally year on year, leaving the outlook uncertain.」

    The Company identifies the fact that major advertising agencies' performance has remained almost flat or increased only marginally year on year as a factor contributing to the uncertain outlook for the advertising industry.
Moved together

"Decline in Event Demand Due to Social Conditions and Natural Disasters" moved the same way as this thread, in the same document, in 7 of its 23 moves.

743222★123456
  1. ★This thread
  2. 1Decline in Event Demand Due to Social Conditions and Natural Disasters7×
  3. 2Japan’s First “Experience Design” Production Company4×
  4. 3Profit constrained by low margins on large projects and higher personnel costs for new graduates3×
  5. 4Dependence on Sales to Major Advertising Agencies2×
  6. 5Variability in Event Details and Amounts and Difficulty in Determining Order Backlog2×
  7. 6Operating Cash Flow Turns Positive2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Tow yet.
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.