Performance recovery measures by the marketing enhancement team
First written in FY2022-Q2. 6 of 8 entries say "Advanced", first in FY2022. Latest entry: FY2026.
2 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition to continuing to strengthen sales activities targeting domestic and overseas travel agencies and corporate customers, participation in travel business meetings, and relationship-building with local governments, we will enhance the functions of our reservation center. We will also further advance digital marketing initiatives, including measures to address generative AI search.」
In addition to the existing web, social media and SEO initiatives, digital marketing measures including measures to address generative AI search were newly specified. - FY2025AdvancedAnnual report
「In sales, in addition to continuing digital marketing initiatives such as web advertising and the use of social media, we implemented SEO measures by consolidating domains and renovating our website.」
In addition to our existing digital advertising and social media initiatives, we implemented SEO measures by consolidating domains and renovating our website. - FY2025-H1AdvancedAnnual report
「Against this backdrop, in addition to continuing to strengthen advertising through the web and sales activities targeting domestic and overseas travel agencies and corporate customers, we worked to attract customers by actively promoting our services through overseas OTAs (online travel agencies) and participating in overseas travel fairs.」
Customer acquisition measures were made more specific and expanded to include web advertising, sales to domestic and overseas travel agencies and corporate customers, overseas OTA promotions, and participation in overseas travel fairs. - FY2024-Q1AdvancedAnnual report
「In terms of sales, the Company continued sales activities targeting travel agencies and corporations in Japan and overseas, while strengthening announcements through the web and social media and implementing MEO measures using “Google Business Profile” (Note 1).」
Local search optimization using Google Business Profile and stronger promotion through web and social media advertising were implemented. - FY2023AdvancedAnnual report
「In addition to promoting our services to a broad range of customers through digital advertising using the web and social media, we worked to improve the UI (User Interface) of our website to enhance visibility and convenience when making reservations.」
Digital advertising and website UI improvements were implemented, while sales and the customer base were strengthened alongside an approximately 23% increase in accommodation network membership. - FY2023-Q1RestatedAnnual report
「In this environment, we expanded usage by continuing field sales visits to travel agencies, companies, organizations and event companies, led by the sales promotion team, and strengthened advertising using the web and social media.」
To recover business performance, we continued strengthening sales promotion through field sales by the sales promotion team and advertising using the web and social media. - FY2022AdvancedAnnual report
「In addition, we established a marketing enhancement team and are working to improve the user interface of our official booking website and strengthen information dissemination through the web and social media.」
The marketing enhancement team improved the UI of the official booking website and strengthened information dissemination through the web and social media. - FY2022-Q2First statedAnnual report
「In September this year, we established a marketing enhancement team and began activities to implement effective measures aimed at recovering business performance.」
A marketing enhancement team was established in September 2021, and activities to implement measures aimed at recovering business performance began.