Development of Appealing Prizes Through In-House Development and Joint Development with Creators
First written in FY2025. 5 of 6 entries say "Advanced", first in FY2026-H1. Latest entry: FY2026.
The whole theme swung hardest in 2023: 1 of 8 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We recognize that providing attractive prizes that do not become tiresome to customers is an important issue in continuously improving revenue from crane games, a core product of our group. We will work to develop attractive prizes, including through in-house development and joint development with a diverse range of creators.」
Measures to make prizes more attractive were continued and made more specific through in-house development and joint development with a diverse range of creators. - FY2026-H1AdvancedAnnual report
「In our crane games, in addition to expanding the range of original prizes, we actively conducted limited-time collaboration campaigns with various artists and game content, seeking to increase sales by attracting a broad customer base.」
In Japan, the range of our original prizes was expanded and collaborations with artists and game content were conducted. The development and rollout of attractive prizes were advanced in concrete terms. - FY2025First statedAnnual report
「We will work to develop attractive prizes, including through in-house development and joint development with a diverse range of creators.」
As a measure to improve revenue from crane games, in-house development of prizes and joint development with a diverse range of creators were explicitly identified as new initiatives.