Preventing Customer Attrition, Growing the Customer Base and Increasing Average Spend per Customer
First written in FY2016. 13 of 25 entries say "Restated". Latest entry: 2026-10-30.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Restated".
- FY2026AdvancedAnnual report
「At existing stores, customer visits remained sluggish due to labor shortages and longer intervals between customer visits, among other factors, while average spend per customer increased because the number of additional services, such as coloring, increased. Regarding store conditions, 1 new freelance salon, ano Shibuya, was opened. In addition, 6 directly operated salons were renovated: TAYA Kyoto Isetan, TAYA Keyaki-dori, TAYA Kumamoto Hikari no Mori, TAYA Osaka Uehommachi SmartSalon, TAYA Tsukushino and TAYA Hamadayama. 3 stores were closed: TAYA Aobadai Tokyu Square, TAYA Minatomirai Tokyu Square and ano Shinsaibashi.」
Customer visits were sluggish due to labor shortages and other factors, while average spend per customer increased through additional services. The Company also opened freelance salons and renovated and closed directly operated stores. - FY2024AdvancedAnnual report
「Net sales were ¥5,839 million, down 2.7% year on year. Although customer visits, average spend per customer and sales at existing stores increased, net sales declined because the number of stores decreased as a result of further consolidation of unprofitable stores and other measures.」
Although total sales declined as a result of consolidating unprofitable stores, the Company reported increases in customer visits, average spend per customer and sales at existing stores. - FY2021AdvancedAnnual report
「As a result, average spend per customer at existing stores increased 1.5% year on year, but customer visits decreased 22.8%, resulting in a 21.7% year-on-year decline in sales at existing stores.」
The full-year results for existing stores have been updated. Average spend per customer increased 1.5%, while customer visits decreased 22.8% and sales at existing stores declined 21.7%. - FY2021-Q3RestatedAnnual report
「We will also seek to strengthen existing stores by responding more closely to diversifying consumption environments and consumer behavior and further strengthening sales initiatives tailored to each store and region.」
In light of the diversification of consumer environments and consumption patterns, the Company continues to pursue a policy of strengthening sales initiatives by store and region to enhance existing stores. - FY2021-Q2RestatedAnnual report
「We will also seek to strengthen existing stores by responding more closely to diversifying consumption environments and consumer behavior and further strengthening sales initiatives tailored to each store and region.」
The company continues its policy of strengthening store- and region-specific sales initiatives and enhancing existing stores in response to diversifying consumption environments and consumer behavior. - FY2021-Q1ReframedAnnual report
「We will also seek to strengthen existing stores by responding more closely to diversifying consumption environments and consumer behavior and further strengthening sales initiatives tailored to each store and region.」
The company has organized its previous customer initiatives as store- and region-specific sales initiatives in response to diversifying consumption environments and consumer behavior. - FY2020Update to Full-Year ResultsAnnual report
「As a result, average spend per customer at existing stores increased 1.0% year on year, but customer visits declined 8.2%, and same-store sales decreased 7.3%.」
The full-year same-store results were updated. Average spend per customer increased 1.0% year on year, while customer visits declined 8.2% and same-store sales decreased 7.3%. - FY2020-Q3RestatedAnnual report
「However, to address these events and circumstances, we will work to improve store profitability by further strengthening sales initiatives, enhancing functions that support hairdressers through both personnel and training, improving productivity through efficient staff allocation, expanding product sales, and further advancing store initiatives.」
The company continues to secure earnings through stronger sales initiatives, expanded product sales, and store initiatives. It does not present new figures for customer visits or average spend per customer. - FY2020-Q1RestatedAnnual report
「However, to address these events and circumstances, we will work to improve store profitability by further strengthening sales initiatives, enhancing functions that support hairdressers through both personnel and training, improving productivity through efficient staff allocation, expanding product sales, and further advancing store initiatives.」
The company continues its policy of securing earnings through stronger sales initiatives, expanded product sales, and store initiatives. It does not present new figures for customer visits or average spend per customer. - FY2019AdvancedAnnual report
「As a result, average spend per customer at existing stores increased 2.0% year on year, but customer visits declined 5.5%, and same-store sales decreased 3.7%.」
Average spend per customer increased 2.0% year on year, while customer visits declined 5.5% and same-store sales decreased 3.7%. Full-year results for initiatives involving customer benefits, a new product mix, and salon development are disclosed. - FY2019-Q3RestatedAnnual report
「We will secure revenue by encouraging use of customer benefits and increasing product sales,」
The company continues measures to secure sales by encouraging use of customer benefits and increasing product sales. It does not present new figures for customer visits or average spend per customer. - FY2019-Q2RestatedAnnual report
「We will secure revenue by encouraging use of customer benefits and increasing product sales,」
The company continues measures to secure sales by encouraging use of customer benefits and increasing product sales. It does not present new figures for customer visits or average spend per customer. - FY2019-Q1RestatedAnnual report
「We will secure revenue by encouraging use of customer benefits and increasing product sales,」
The company continues measures to secure customer visits and sales by encouraging use of customer benefits and increasing product sales. It does not present new figures for customer visits or average spend per customer. - FY2018-Q3RestatedAnnual report
「We have worked to encourage visits through the company’s “three major customer benefits” and strengthen product sales through a new product mix,」
The company continues to encourage visits through the three major customer benefits and strengthen sales through a new product mix. It does not present new figures for customer visits or average spend per customer. - FY2018-Q2RestatedAnnual report
「We have worked to encourage visits through the company’s “three major customer benefits” and strengthen product sales through a new product mix,」
The company continues to encourage visits through the three major customer benefits and strengthen sales through a new product mix. It does not present new figures for customer visits or average spend per customer. - FY2018-Q1RestatedAnnual report
「We have worked to encourage visits through the company’s “three major customer benefits” and strengthen product sales through a new product mix,」
The company continues to encourage visits through the three major customer benefits and strengthen sales through a new product mix, but does not present new figures for customer visits or average spend per customer. - FY2017AdvancedAnnual report
「The outline of the “Medium-Term Management Improvement Plan” is as follows. Basic policies: I. Early transition to an earnings-generating structure; II. Rebuilding the business foundation. Specific initiatives: (2) Sales initiatives: ① Communicating and encouraging use of the “three major customer benefits”; ② “Individualized responses to each customer.”」
The company continues to communicate customer benefits and provide individualized service as initiatives. Average spend per customer at existing stores increased 4.4% year on year, while customer visits declined 5.5% and same-store sales decreased 1.3%. - FY2017-Q3RestatedAnnual report
「We have worked to encourage visits through the company’s “three major customer benefits” and strengthen product sales through a new product mix.」
The company continues to encourage visits through the three major customer benefits and strengthen sales through a new product mix. - FY2017-Q2RestatedAnnual report
「We have worked to encourage visits through the company’s “three major customer benefits” and strengthen product sales through a new product mix.」
The company continues to encourage use of the three major customer benefits and strengthen sales through a new product mix, but this filing does not present new figures for customer visits or average spend per customer. - FY2017-Q1AdvancedAnnual report
「We are working to improve the skills and service of all employees so that customers are satisfied by communicating all of the company’s “customer benefits” and encouraging their use. As a result of these initiatives, average spend per customer at existing stores increased 1.9% year on year in the cumulative first quarter, while customer visits declined 1.3% year on year amid cautious personal consumption.」
The company continues to communicate customer benefits and improve skills and service. Average spend per customer at existing stores increased 1.9% year on year, while customer visits declined 1.3%. - FY2016First statedAnnual report
「To “prevent customer loss and attract more customers,” we informed all customers about “Taya’s three major customer benefits,” which are advantages of using our salons, and promoted the use of our salons by proposing beauty treatments and providing products so that “customers can look beautiful every day, wherever they are.” As a result, on a same-store basis, customer visits increased 1.7% year on year, average spend per customer increased 1.2%, and same-store sales increased 2.9%.」
The company describes improvements in same-store customer visits, average spend per customer, and sales through communicating customer benefits, proposing beauty treatments, and providing products.