Building a New Business in Mobile Content

「当社は、株式会社 Picorea（東京都渋谷区、代表取締役社長 佐藤裕哉）が当社の協力のもとでサンエックス株式会社（東京都千代田区、代表取締役社長 千田洋史）が権利を保有するキャラクターの使用許諾を得て、人気キャラクター「リラックマ」のスマートフォン向け新作パズルゲーム『リラックマ ごゆるりパズル』を 2027 年初頭にリリースすることを決定しましたので、お知らせします。」

「During the interim consolidated accounting period, in consumer games we released Mathematics Certification Smart Preparation + Mathematics Certification for Nintendo Switch ™ and began distributing the smartphone app Welcome Home: Rilakkuma, Sumikko and Me.」

「We also began distributing Medarot Survivor, the latest title in the Medarot series, as a new smartphone game.」

「To expand the Content Business, the Group is increasing its investment in research and development expenses, focusing on its core packaged and smartphone games, and seeking to create hit content. During the six months ended 30 September, it began selling the Nintendo Switch titles “Mystery Test Smart Preparation,” “Practice Golf at Home: Improve Your Putting!” and 3 titles in the “Coloring to Play” series.」

「We also obtained a license from San-X for the popular character Sumikko Gurashi and began distributing Sumikko Gurashi: Let’s Play Together, an educational smartphone app for children.」

「During the three months ended 30 June, cumulative worldwide downloads of “Sumikko Gurashi: Let’s Make a Farm,” featuring popular characters from San-X and allowing users to enjoy farm life with Sumikko Gurashi, reached 5 million.」

「In smartphone games, we distributed Sumi Sumi Party: Rolling Puzzle, the latest installment in Sumi Sumi featuring all of San-X’s characters, in December 2022. We also began distributing Korilakkuma’s Clockwork Rangers: The Toy Box, starring San-X’s popular character Korilakkuma, in February 2023.」

「During the cumulative first three quarters of the fiscal year, new packaged game titles included Fit Boxing Fist of the North Star: You Are Already Slim, a collaboration between the globally popular manga Fist of the North Star and the Fit Boxing series; Kanji Kentei Smart Preparation, developed as a joint project with the Japan Kanji Proficiency Test Association; Eiken Smart Preparation, containing content from 28 books published by Obunsha; and Quick Draw! Kanji Stadium, developed with the cooperation of the Japan Kanji Proficiency Test Association. All were released for Nintendo Switch™ in December 2022. In smartphone games, we distributed Sanrio Characters Miracle Match, a team action game featuring Sanrio’s popular characters chasing one another through a magical world, in June 2022, and began distributing Sumi Sumi Party: Rolling Puzzle, the latest installment in Sumi Sumi featuring all of San-X’s characters, in December 2022.」

「During the cumulative first two quarters of the fiscal year, we began distributing Sanrio Characters Miracle Match, a team action game in which Sanrio’s popular characters chase one another through a magical world, in June 2022. We are also developing the Nintendo Switch™ titles Fit Boxing Fist of the North Star: You Are Already Slim, Kanji Kentei Smart Preparation and Eiken Smart Preparation, scheduled for release in December 2022.」

「To accelerate the expansion of the content business, the success of the Fit Boxing packaged game series, which has sold more than 2 million units worldwide cumulatively, and the growing number of smartphone game titles are driving our aim for unprecedented business growth. During the fiscal year, we will substantially increase research and development expenses from the previous fiscal year, focusing on packaged and smartphone games, the core of the content business, to create hit content.」

「To further grow the Content Business, which it has operated since its founding, the Group will continue expanding its business areas, create and leverage synergies among its content businesses, and seek to create hit content. During the nine months ended 31 December, cumulative worldwide shipments and sales of the Nintendo Switch software “Fit Boxing 2 -Rhythm & Exercise-” exceeded 1 million copies, supported in part by various promotional activities.」

「Cumulative worldwide shipments and sales of the Nintendo Switch software Fit Boxing 2 exceeded 900,000 units, supported in part by the effectiveness of various promotional activities.」

「To further grow the Content Business, which it has operated since its founding, the Group will continue expanding its business areas, create and leverage synergies among its content businesses, and seek to create hit content. During the nine months ended 30 June, cumulative worldwide shipments and sales of the Nintendo Switch software “Fit Boxing 2 -Rhythm & Exercise-” exceeded 700,000 copies.」

「During the fiscal year, we released Fit Boxing 2 -Rhythm & Exercise-, the latest Nintendo Switch title in the home fitness game series Fit Boxing, which had achieved 1 million units worldwide, and sales exceeded 600,000 units worldwide. In smartphone games, we released Sumikko Gurashi: Make a Farm, a game featuring San-X’s popular characters and farm life, and downloads exceeded 1 million. Existing smartphone games Medarot S and Rilakkuma Farm also each reached 1 million downloads during the fiscal year.」

「We released Fit Boxing 2 -Rhythm & Exercise- (the domestic title), the latest installment in the home fitness game series Fit Boxing, which had achieved 1 million units worldwide, for Nintendo Switch on 3 December 2020. In smartphone games, we released Sumikko Gurashi: Make a Farm, a game featuring San-X’s popular characters and farm life, on 28 October 2020. Downloads of Medarot S and Rilakkuma Farm, released in the previous fiscal year, also reached 1 million.」

「To achieve further growth in the content business, which has been our business since founding, our group will continue expanding its business areas while creating and leveraging synergies among its content businesses to produce hit content. During the cumulative first two quarters of the fiscal year, cumulative worldwide shipments and sales of the Nintendo Switch software Fit Boxing exceeded 1 million units, while downloads of the smartphone game Medarot S exceeded 1 million.」

「To achieve further growth in the content business, which has been our business since founding, our group will continue expanding its business areas while creating and leveraging synergies among its content businesses to produce hit content. During the cumulative first quarter of the fiscal year, cumulative worldwide shipments and sales of the Nintendo Switch software Fit Boxing exceeded 800,000 units, while downloads of the smartphone game Medarot S exceeded 1 million.」

「The business posted substantial increases in revenue and profit, driven by strong repeat sales of Medarot S, launched in January 2020 as the first smartphone game in our popular Medarot series, and Fit Boxing, released for Nintendo Switch in December 2018.」

「In our core smartphone game business, we launched the first-ever farming game featuring the popular character Rilakkuma in August 2019. We are also developing the latest title in the popular Medarot game series as the series’ first smartphone game, targeting release in autumn or winter 2019.」

「To achieve further growth in this business, we are working to expand beyond smartphone games into other content businesses, including packaged software and physical products, while further pursuing synergies among our content businesses. In our core smartphone game business, we launched the first-ever farming game featuring the popular character Rilakkuma in August 2019. We are also developing the latest title in the popular Medarot game series as the series’ first smartphone game, targeting release in autumn or winter 2019.」

「To achieve further growth in this business, we are working to expand beyond smartphone games into other content businesses, including packaged software and physical products, while further pursuing synergies among our content businesses.」

「In addition to our carrier-led services, which provide content for our core businesses Sugotoku Contents and au Smart Pass, among others, we are focusing on the game content business for smartphones and Nintendo Switch. We released the new Nintendo Switch title LITTLE FRIENDS -DOGS&CATS- in December 2018. We also released Fit Boxing worldwide around the end of 2018 and the beginning of 2019, receiving favorable customer reviews, and cumulative shipments and sales worldwide have exceeded 300,000 units.」

「In addition to our carrier-led services, which provide content for our core businesses Sugotoku Contents and au Smart Pass, among others, we are focusing on the game content business for smartphones and Nintendo Switch. We launched the new Nintendo Switch title LITTLE FRIENDS -DOGS&CATS- in December 2018 and released Fit Boxing worldwide around the end of 2018 and the beginning of 2019.」

「In addition to our carrier-led services, which provide content for our core businesses NTT DOCOMO Sugotoku Contents and au Smart Pass, among others, we are also focusing on the game content business for smartphones and Nintendo Switch.」

「In addition to our carrier-led services, which provide content for our core businesses NTT DOCOMO Sugotoku Contents and au Smart Pass, among others, we will continue to focus on the game content business for smartphones and Nintendo Switch.」

「During the fiscal year, we focused on game content. In smartphone game content, we began offering Sumi Sumi, the second game from 株式会社SoWhat, an affiliated company specializing in smartphone game production, in February 2018, followed by Kiki & Lala's Twinkle Puzzle in March 2018.」

「During the cumulative first three quarters of the fiscal year, we focused on game content to drive further growth in the content business and were developing the new title Kiki & Lala's Twinkle Puzzle and Sumi Sumi, the second game from 株式会社SoWhat, an affiliated company specializing in smartphone game production. In December 2017, we also launched the Nintendo 3DS title Medarot Classics, drawing on the resources and expertise of Rocket Company, which was absorbed in the previous fiscal year. Among carrier-led services, NTT DOCOMO Sugotoku Contents continued to perform well. Although the number of contents available through au Smart Pass declined substantially because of changes in the business environment during the previous fiscal year, we launched 4 new contents as a recovery measure. We continue to take a cautious approach to providing anime and drama content overseas, primarily in China.」

「We are focusing on game content to drive further growth in the content business. 株式会社SoWhat, an affiliated company specializing in smartphone game production, launched LINE Akindo Hoshi no Little Peso in April 2017 and is developing its next title for release during the current fiscal year.」

「During the cumulative first quarter of the fiscal year, we launched LINE Akindo Hoshi no Little Peso, the first game developed by 株式会社SoWhat, an affiliated company established to produce smartphone games, in April 2017, and Manga Hot, a new manga app for smartphones, in June 2017.」

「In addition, as in the previous fiscal year, we are continuing efforts to expand carrier-led services such as au Smart Pass and NTT DOCOMO Sugotoku Contents, promote the new educational media platform 10 M TV Opinion, and provide content overseas.」

「In addition, as in the previous fiscal year, we are continuing efforts to expand carrier-led services such as au Smart Pass and NTT DOCOMO Sugotoku Contents, promote the new educational media platform 10 M TV Opinion, and provide content overseas.」

「In addition, as in the previous fiscal year, we are continuing efforts to expand carrier-led services such as au Smart Pass and NTT DOCOMO Sugotoku Contents, promote the new educational media platform 10 M TV Opinion, and provide content overseas.」

「The Group pursued smartphone games, carrier-led services such as au Smart Pass and NTT DOCOMO Sugoku Tokudane Contents, the expansion of the new educational media platform 10 M TV Opinion, and the provision of content overseas.」