Expansion into the smartphone game market

「During the interim consolidated accounting period, in consumer games we released Mathematics Certification Smart Preparation + Mathematics Certification for Nintendo Switch ™ and began distributing the smartphone app Welcome Home: Rilakkuma, Sumikko and Me.」

「We also began distributing Medarot Survivor, the latest title in the Medarot series, as a new smartphone game.」

「To expand the Content Business, the Group is increasing its investment in research and development expenses, focusing on its core packaged and smartphone games, and seeking to create hit content. During the six months ended 30 September, it began selling the Nintendo Switch titles “Mystery Test Smart Preparation,” “Practice Golf at Home: Improve Your Putting!” and 3 titles in the “Coloring to Play” series.」

「We also obtained a license from San-X for the popular character Sumikko Gurashi and began distributing Sumikko Gurashi: Let’s Play Together, an educational smartphone app for children.」

「During the three months ended 30 June, cumulative worldwide downloads of “Sumikko Gurashi: Let’s Make a Farm,” featuring popular characters from San-X and allowing users to enjoy farm life with Sumikko Gurashi, reached 5 million.」

「Distribution of “Korilakkuma’s Toy Box: Jump Out, Clockwork Rangers,” starring Korilakkuma, a popular San-X character, began in February 2023.」

「In smartphone games, distribution of the team action game “Sanrio Characters Miracle Match,” in which Sanrio’s popular characters chase one another through a magical world, began in June 2022. In addition, distribution of “Sumisumi Party: Rolling Puzzle,” the latest title in the “Sumisumi” series featuring all of San-X’s characters, began in December 2022.」

「Distribution of the team action game “Sanrio Characters Miracle Match,” in which Sanrio’s popular characters chase one another through a magical world, began in June 2022.」

「During the first quarter of the fiscal year, distribution began for the team action game “Sanrio Characters Miracle Match,” in which Sanrio’s popular characters chase one another through a magical world, in June 2022.」

「During the first nine months of the fiscal year, cumulative worldwide shipments of the Nintendo Switch game “Fit Boxing 2: Rhythm & Exercise” exceeded 1 million units, partly due to the effect of various promotions.」

「Cumulative worldwide shipments and sales of the Nintendo Switch software Fit Boxing 2 exceeded 900,000 units, supported in part by the effectiveness of various promotional activities.」

「During the first quarter of the fiscal year, cumulative worldwide shipments of the Nintendo Switch game “Fit Boxing 2: Rhythm & Exercise” exceeded 700,000 units.」

「In smartphone games, “Sumikko Gurashi: Let’s Make a Farm,” featuring San-X’s popular characters and allowing players to enjoy farm life, was released and exceeded 1 million downloads. In addition, the existing smartphone games “Medabots S” and “Rilakkuma Farm” each reached 1 million downloads during the fiscal year.」

「In smartphone games, “Sumikko Gurashi: Let’s Make a Farm,” featuring “Sumikko Gurashi,” popular characters from San-X, and allowing players to enjoy farm life, was released on 28 October 2020. In addition, downloads of “Medabots S” and “Rilakkuma Farm,” released in the previous fiscal year, reached 1 million.」

「During the first half of the fiscal year, cumulative worldwide shipments of the Nintendo Switch game “Fit Boxing” exceeded 1 million units, while downloads of the smartphone game “Medabots S” exceeded 1 million.」

「During the first quarter of the fiscal year, cumulative worldwide shipments of the Nintendo Switch game “Fit Boxing” exceeded 800,000 units, while downloads of the smartphone game “Medabots S” exceeded 1 million.」

「The business posted substantial increases in revenue and profit, driven by strong repeat sales of Medarot S, launched in January 2020 as the first smartphone game in our popular Medarot series, and Fit Boxing, released for Nintendo Switch in December 2018.」

「In our core smartphone game business, we launched the first-ever farming game featuring the popular character Rilakkuma in August 2019. We are also developing the latest title in the popular Medarot game series as the series’ first smartphone game, targeting release in autumn or winter 2019.」

「In our core smartphone game business, we launched Rilakkuma’s first farming game in August 2019. We are also developing the latest title in the popular Medarot game series as the series’ first smartphone game, targeting release in autumn or winter 2019.」

「We are developing Rilakkuma’s first farming game, targeting release in late August 2019, and the latest title in the popular Medarot series as its first smartphone game, targeting release in autumn or winter 2019.」

「We released the new Nintendo Switch title LITTLE FRIENDS -DOGS&CATS- in December 2018. We also released Fit Boxing worldwide around the end of 2018 and the beginning of 2019, receiving favorable customer reviews, and cumulative worldwide shipments and sales exceeded 300,000 units.」

「In addition to our carrier-led services, which provide content for our core businesses Sugotoku Contents and au Smart Pass, among others, we are focusing on the game content business for smartphones and Nintendo Switch. We launched the new Nintendo Switch title LITTLE FRIENDS -DOGS&CATS- in December 2018 and released Fit Boxing worldwide around the end of 2018 and the beginning of 2019.」

「In addition to our carrier-led services, which provide content for our core businesses NTT DOCOMO Sugotoku Contents and au Smart Pass, among others, we are also focusing on the game content business for smartphones and Nintendo Switch.」

「In addition to our carrier-led services, which provide content for our core businesses NTT DOCOMO Sugotoku Contents and au Smart Pass, among others, we will continue to focus on the game content business for smartphones and Nintendo Switch.」

「In smartphone game content, we began offering Sumi Sumi, the second game from 株式会社SoWhat, an affiliated company specializing in smartphone game production, in February 2018, followed by Kiki & Lala's Twinkle Puzzle in March 2018.」

「株式会社SoWhat’s second game, Sumi Sumi, is under development. SoWhat specializes in smartphone game production.」

「株式会社SoWhat, an affiliated company specializing in smartphone game production, launched LINE Akindo Hoshi no Little Peso in April 2017 and is developing its next title for release during the current fiscal year. We also began developing a title to enter the Nintendo Switch market, leveraging the resources and expertise of Rocket Company, which was absorbed in the previous fiscal year.」

「During the cumulative first quarter of the fiscal year, our initiatives included the April 2017 launch of LINE Akindo Hoshi no Little Peso, the first game from 株式会社SoWhat, an affiliated company established to produce smartphone games.」

「We are focusing on smartphone games as a new growth driver for this business. Atsumete! Rilakkuma began distribution in June 2016, followed by Sumikko Gurashi: Let’s Do Puzzles in July 2016. In November 2016, the distributor was changed to our company.」

「We are focusing on smartphone games as a new growth driver for this business. During the cumulative first two quarters of the fiscal year, we began distributing the smartphone game apps Atsumete! Rilakkuma in June 2016 and Sumikko Gurashi: Let’s Do Puzzles in July 2016.」

「We are focusing on smartphone games as a new growth driver for this business. During the cumulative first quarter of the fiscal year, we began distributing the smartphone game app Atsumete! Rilakkuma.」

「In October 2015, to further accelerate and solidify our efforts to develop the smartphone game market, we established 株式会社SoWhat jointly with Kazuaki Baba (馬場 一明), who has extensive experience working on the development of numerous hit games. The company was capitalized at ¥100 million, and our equity interest was 50%.」