Risk of declining user experience and conversion rate as the number of projects increases
First written in FY2022-Q1. 3 of 5 entries say "Mitigated", first in FY2022-Q2. Latest entry: FY2023-Q1.
No other company in this theme has enough history to compare yet.
- FY2023-Q1MitigatedAnnual report
「CVR (conversion rate = number of backing purchases ÷ access UU) increased 0.2 percentage points year on year to 3.0% as a result of enhanced support for project operators and new customer-acquisition initiatives.」
CVR, which had declined and then declined again in the previous fiscal year, increased 0.2 percentage points year on year to 3.0% against the backdrop of enhanced support for project operators and new customer-acquisition initiatives. - FY2022WorsenedAnnual report
「CVR, which had been recovering through the third quarter, declined in the fourth quarter to 3.1%, down 1.3 percentage points from the previous fiscal year, while total backing purchases fell 8.2% year on year to ¥19,776.217 million.」
CVR, which had temporarily been recovering as a result of hiring, organizational changes and new function development, declined again in the fourth quarter. For the full year, it was 3.1%, down 1.3 percentage points year on year. - FY2022-Q3MitigatedAnnual report
「The matching rate between creators and supporters, which had been declining due to the increased workload of curators and the challenge of providing users with opportunities to discover new products and services as the number of projects increased, rose slightly through stronger recruitment and training of curators and screening personnel and the development of new functions. The company aims to achieve further improvements.」
CVR, which had been trending downward, increased slightly as a result of strengthened hiring and training and the development of new functions. The risk remains recognized, and the Company is seeking further improvement. - FY2022-Q2MitigatedAnnual report
「The matching rate between creators and supporters, which had been declining due to the increased workload of curators and the challenge of providing users with opportunities to discover new products and services as the number of projects increased, rose slightly as a result of stronger recruitment of curators and screening personnel, the transition of both divisions to a new organizational structure, and the development of new functions centered on the app.」
CVR, which had been trending downward, increased slightly against the backdrop of strengthened hiring, the transition to a new organizational structure and the development of new app-focused functions. The risk event of declining CVR had already occurred, but a move toward improvement was reported during the current quarter. - FY2022-Q1MaterialisedAnnual report
「The probability of matching the needs of project operators and supporters, namely the conversion rate (CVR), has declined due to issues with users' experience of discovering new products and services resulting from the increase in curators' workload and the number of projects,」
The Company states that CVR for matching the needs of project operators and supporters actually declined against the backdrop of the increase in projects and curators' workload.