Upfront Investment Prioritizing Growth in Total Backing Volume
First written in FY2021-Q3. 6 of 15 entries say "Restated". Latest entry: 2026-07-28.
The whole theme swung hardest in 2026: 4 of 19 companies on the "Worse" side.
9 other companies' latest entry also says "Restated".
- 2026-07-28RestatedEarnings presentation
「Targeting strong growth from the next fiscal year onward through strategic upfront investments」
The Company reaffirmed its growth policy of continuing upfront investments in data infrastructure, new functions, new services, organizational development, recruitment and security, among other areas. - FY2026-H1ReframedAnnual report
「Through its Makuake service, the Company is working to acquire more high-quality projects from new project creators as well as repeat creators and increase the number of active projects. At the same time, it is expanding and standardizing its services to maximize the amount of support purchases for each project and is working to increase the average value per project.」
While maintaining its emphasis on increasing average spend over expanding the number of listed projects, the Company has broadened its policy to also seek to acquire high-quality new and repeat projects and increase the number of active projects. - FY2025-H1RestatedAnnual report
「Against this backdrop, during the interim accounting period, the Company continued to focus on raising the average transaction value per project rather than expanding the number of projects launched or active projects.」
The Company reconfirms its growth policy of prioritizing higher average spend per project over short-term expansion in the number of listed projects. - FY2024-Q1ReframedAnnual report
「Against this backdrop, during the cumulative first quarter, the Company focused on raising the average transaction value per project rather than expanding the number of projects launched, while implementing various measures, particularly for repeat project owners and repeat supporters.」
The Company has changed the focus of its growth policy from prioritizing short-term expansion in the number of listed projects to prioritizing higher average spend per project and initiatives targeting repeat customers. - FY2023RestatedAnnual report
「During the fiscal year, the Company worked to create a repeatable customer experience for project operators and supporters as part of its basic growth policy, namely, to strengthen initiatives to improve customer satisfaction and expand the foundation for stable business growth generated by repeat customers, while building an organization dedicated to customer acquisition to further expand the customer base and bring the total addressable market (TAM) into view.」
The Company reconfirms its growth policy combining customer satisfaction, a repeat-customer base, a customer-acquisition organization, and expansion of the customer base and potential market. - FY2023-Q3RestatedAnnual report
「Against this backdrop, during the cumulative third quarter, the Company worked to create a repeatable customer experience for project operators and supporters as part of its basic policy for growth during the fiscal year (1 October 2022 to 30 September 2023), namely, to strengthen initiatives to improve customer satisfaction and expand the foundation for stable business growth generated by repeat customers, while building an organization dedicated to customer acquisition to further expand the customer base and bring the total addressable market (TAM) into view.」
The Company reconfirms its growth policy for the fiscal year, combining improvements in customer satisfaction, expansion of the repeat-customer base, establishment of an organization dedicated to customer acquisition, and expansion of the customer base and potential market. - FY2023-Q2RestatedAnnual report
「Against this backdrop, during the cumulative second quarter, the Company worked to create a repeatable customer experience for project operators and supporters as part of its basic policy for growth during the fiscal year (1 October 2022 to 30 September 2023), namely, to strengthen initiatives to improve customer satisfaction and expand the foundation for stable business growth generated by repeat customers, while building an organization dedicated to customer acquisition to further expand the customer base and bring the total addressable market (TAM) into view.」
The Company reconfirms its growth policy for the fiscal year, which combines customer satisfaction, a repeat-customer base, a customer-acquisition organization, and expansion of the customer base and potential market, and continues its customer experience initiatives. - FY2023-Q1ReframedAnnual report
「The basic policy for growth during the fiscal year (1 October 2022 to 30 September 2023) is to strengthen initiatives to improve customer satisfaction, thereby expanding the foundation for stable business growth generated by repeat customers, while also building an organization dedicated to customer acquisition, expanding the customer base and bringing the total addressable market (TAM) into view.」
The Company presents its growth policy as combining improvements in customer satisfaction, a repeat-customer base, a dedicated customer-acquisition organization, and expansion of its customer base and potential market, rather than focusing solely on short-term growth in total backing purchases or strengthening its internal structure. - FY2022-Q3ReframedAnnual report
「Rather than pursuing short-term measures aimed at increasing revenue in the current fiscal year, the Company is concentrating resources on strengthening its internal structure to accelerate growth from the next fiscal year onward, including creating a platform environment that project operators and supporters can use with confidence, hiring and training personnel, and improving operations under the new organizational structure.」
The Company has shifted the focus of its existing upfront investment policy, which prioritizes growth in total backing purchases, toward strengthening the platform, workforce and operational foundation to accelerate growth from the next fiscal year onward, rather than increasing revenue in the current fiscal year. - FY2022-Q2AdvancedAnnual report
「Meanwhile, as a result of advancing hiring ahead of schedule in anticipation of accelerated growth from the third quarter onward,」
In anticipation of accelerated growth from the third quarter onward, the Company advanced hiring ahead of schedule. It translated its policy of prioritizing growth through upfront investment into concrete hiring actions. - FY2022-Q1RestatedAnnual report
「Measures to improve CVR during the cumulative first quarter were initiatives to build the foundation for accelerating growth from the third quarter onward. Although CVR did not improve during the period, total backing purchases grew steadily, increasing 19.0% year on year to ¥5,369.538 million.」
The Company positions its CVR improvement measures as foundation-building initiatives aimed at accelerating growth from the third quarter onward. While CVR did not improve during the period, total backing purchases increased. - FY2021AdvancedAnnual report
「By continuing to make active upfront investments in television, web and app advertising to attract new project operators and new users and promote repeat backing purchases,」
Based on its policy of prioritizing growth in total backing purchases, the Company made upfront investments in advertising and in its personnel and quality assurance structure. Advertising expenses were ¥1,483.984 million. - FY2021-Q3First statedAnnual report
「The Company prioritizes growth in total backing purchases and is advancing upfront investment in promotion and personnel hiring.」
The Company newly stated a policy of prioritizing growth in total backing purchases and advancing upfront investment in promotion and personnel hiring.