Shift from Physical Stores to Online Channels Prompted by the COVID-19 Pandemic
First written in FY2020-Q3. 12 of 17 entries say "Restated". Latest entry: FY2025-H1.
The whole theme swung hardest in 2025: 2 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「The market environment surrounding the Company has been characterized by strong consumer spending on offline experiences, particularly travel, event attendance and dining, and we believe this trend will continue during the fiscal year.」
We reconfirm the market view that offline experience-based consumption, including travel, events and dining accompanying the reopening, will continue. - FY2024-Q2RestatedAnnual report
「The reopening centered on offline activities that began after various restrictions related to COVID-19 were lifted has resulted in particularly strong consumption of experiences, including travel, event attendance, and dining. This trend is expected to continue during the fiscal year.」
We reconfirm the market view that an offline-focused reopening accompanying the normalization of economic activity and a shift toward experience-based consumption, including travel, events and dining, will continue. - FY2024-Q1RestatedAnnual report
「The reopening centered on offline activities that began after various restrictions related to COVID-19 were lifted has resulted in particularly strong consumption of experiences, including travel, event attendance, and dining. This trend is expected to continue during the fiscal year.」
We reconfirm that an offline-focused reopening accompanying the normalization of economic activity and continued experience-based consumption represent the market environment for the fiscal year. - FY2023RestatedAnnual report
「After demand in this market surged from 2020 to 2021 due to changes in lifestyles and work styles resulting from the spread of COVID-19, the market has continued to grow at a more measured pace as economic activity in Japan has normalized,」
The Company reconfirmed that the online market for new-product and service launches, which expanded sharply during the pandemic, continues to grow even as demand settles with the normalization of economic activity. - FY2023-Q3RestatedAnnual report
「From 2020 to 2021, demand in this market expanded sharply as lifestyles and working styles changed amid the spread of COVID-19. It has continued to grow after returning to a more stable level as economic activity in Japan has normalized, and we believe the e-commerce market for new product and service debuts will continue to have very high growth potential.」
Although demand in the online market, which expanded sharply during the pandemic, has moderated as economic activity normalized, the Company reconfirmed its view that the market for new-product and service launches continues to grow. - FY2023-Q2RestatedAnnual report
「From 2020 to 2021, demand in this market expanded sharply as lifestyles and working styles changed amid the spread of COVID-19. It has continued to grow after returning to a more stable level as economic activity in Japan has normalized, and we believe the e-commerce market for new product and service debuts will continue to have very high growth potential.」
Although the sharp expansion in demand for the online market triggered by the pandemic has moderated, the Company reconfirmed its view that the market for new-product and service launches continues to grow. - FY2023-Q1Market Growth Continues After Demand NormalizationAnnual report
「After demand in this market surged from 2020 to 2021 due to changes in lifestyles and work styles resulting from the spread of COVID-19, the market has continued to grow at a more measured pace as economic activity in Japan has normalized,」
The Company stated that the market for online launches of new products and services, which expanded rapidly during the pandemic, has continued to grow even after demand moderated as economic activity normalized. - FY2022Reversal and Slowdown of the Shift OnlineAnnual report
「On the other hand, the effects of reopening associated with the normalization of economic activity began to emerge in the second half, and the increase in offline commercial activity and consumption gradually strengthened the trend toward declines in the number of project owners using the platform and the number of purchases made by backers.」
In the second half, as economic activity normalized, offline commercial distribution and consumption increased, reversing the shift online that had accelerated during the COVID-19 pandemic, and the use of Makuake and the number of support purchases trended downward. - FY2022-Q3RestatedAnnual report
「Demand for this market has increased significantly, driven by new lifestyles and work styles shaped by the spread of COVID-19, and the market continues to grow.」
The Company reconfirmed its view that demand for, and growth of, the e-commerce market for new-product launches continues amid changes in lifestyles and work styles triggered by the pandemic. - FY2022-Q2RestatedAnnual report
「Demand for this market has increased significantly, driven by new lifestyles and work styles shaped by the spread of COVID-19, and the market continues to grow.」
The Company reconfirmed its view that demand for, and growth of, the e-commerce market for new-product launches has expanded as a result of the pandemic. - FY2022-Q1RestatedAnnual report
「Demand for this market has increased significantly, driven by new lifestyles and work styles shaped by the spread of COVID-19, and the market continues to grow.」
The Company reconfirmed its view that demand for, and growth of, the e-commerce market for new-product launches has expanded as a result of the pandemic. - FY2021RestatedAnnual report
「Demand for this market has risen sharply, driven by new lifestyles and work styles resulting from the spread of COVID-19, and growth is continuing.」
The Company reconfirmed its view that the expansion of online new-product launches and consumption demand triggered by the pandemic is continuing. - FY2021-Q3AdvancedAnnual report
「During the nine-month period ended 31 December, as opportunities to debut new products offline were restricted by the spread of COVID-19, awareness grew of the benefits of debuting new products and services on Makuake without taking on inventory risk. These benefits include obtaining consumer needs and purchaser data before mass production, securing initial customers, producing only the required quantity, and then moving into the mass-production phase, resulting in a substantial increase in the number of projects launched on the platform.」
The Company stated that restrictions on offline new-product launches caused by the spread of COVID-19 further advanced the use of Makuake online and increased the number of projects launched. - FY2021-Q2RestatedAnnual report
「Against the tailwind of Japan's digital transformation, the Company is accelerating innovation in traditional commercial distribution and enabling businesses, or project operators, to launch new products and services online before mass production.」
The Company reconfirmed the shift toward launching businesses' new products and services online as a business opportunity driven by digital transformation. - FY2021-Q1RestatedAnnual report
「Businesses, or project operators, continue to shift the launch of new products and services from exhibitions, trade fairs, and offline stores to online platforms. Consumers, or project supporters, are showing growing demand for a new consumption style of purchasing products online that match their interests and preferences, rather than new products and services selected, displayed, and sold by distributors in offline stores.」
The Company reconfirmed the continued shift from offline to online in businesses' new-product and service launches and consumer purchasing behavior, as well as growing demand for online support purchases. - FY2020AdvancedAnnual report
「During the third and fourth quarter accounting periods affected by COVID-19, more businesses that found it difficult to launch new products at exhibitions, trade fairs, or offline stores began using Makuake as an online venue for new-product launches, further accelerating the increase in the number of projects launched.」
The Company stated that the shift of new-product launches online and the increase in online consumption continued and accelerated in the third and fourth quarters, resulting in 1,559 projects launched during the fiscal year, 10,585,274 access unique users, and 1,262,758 members. - FY2020-Q3First statedAnnual report
「During the third quarter accounting period, when restrictions on going out began due to COVID-19, changes in consumers' lifestyles and work styles created new needs, increasing the number of businesses, or project operators, seeking to list new products suited to those needs. In addition, more businesses that could not launch new products at exhibitions, trade fairs, or offline stores began using Makuake as an online venue for new-product launches, further accelerating the increase in the number of projects launched. At the same time, consumers, or project supporters, who could no longer shop for or discover products offline sought a new consumption style of purchasing products online that matched their interests and preferences, increasing their use of Makuake and further expanding the number of unique users accessing the platform.」
The Company stated that the spread of the pandemic prompted businesses' new-product launches and consumers' shopping to shift from offline to online. It also expects this shift to continue after the pandemic subsides.