Enhancing brand awareness and sales capabilities

「To strengthen our structure for acquiring new customers, we advanced recruitment and training with a focus on building an organization capable of generating greater added value. We also continued to strengthen collaboration with sales partners and pursued measures to enhance our sales structure in the Tokyo metropolitan area and other regions, including the opening of a Hiroshima office in November 2025.」

「For “HENNGE One,” which provides integrated cloud-based protection against unauthorized logins, smartphone loss, email and file information leaks, and targeted attacks, we pursued multilayered activities targeting various audiences in Japan and overseas. These included “HENNGE MEET UP!2024” in Taipei and Bangkok, joint events to strengthen collaboration with sales partners, customer acquisition events such as “Japan IT Week Kansai,” and participation in events to raise awareness of the Group.」

「In sales, we pursued a multilayered approach to customers, including holding various events focused on different target audiences, such as major companies, sales partners, new customers and existing customers.」

「For “HENNGE One,” which provides integrated cloud-based protection against unauthorized logins, smartphone loss and email information leaks, among other risks, we held joint events to strengthen collaboration with sales partners, participated in and exhibited at customer acquisition events such as “Japan IT Week Kansai,” and held, exhibited at and spoke at events to raise awareness of the Group. We also focused on active recruitment and training and advanced measures to strengthen our structure for acquiring new customers.」

「We have continued to develop and enhance the service to increase the added value of the HENNGE One business. In addition, during the first quarter of the fiscal year, we prepared for the transition to a new pricing structure to be implemented from April 2024 and took measures to achieve continued growth going forward.」

「During the nine months ended the third quarter, the Group held the HENNGE One Partner Meeting 2023 in Osaka and Tokyo to strengthen collaboration with sales partners. In addition, continuing from the previous quarter, it participated in and presented at various events tailored to different target audiences and actively recruited mainly people with IT sales experience to achieve sustained ARR growth.」

「During the six months ended the second quarter, the Group held various events tailored to different target audiences and engaged in active recruitment efforts to achieve sustained ARR growth.」

「During the three months ended the first quarter, the Group held its own live event, HENNGE NOW!, and engaged in active recruitment efforts to achieve sustained ARR growth.」

「During the fiscal year, we held events such as “HENNGE Rocket Pitch” and “HENNGE Meet Up!” to help customers gain a more specific understanding of our services. We also launched a marketing campaign featuring Ultraman as the image character in April 2022 and pursued a multilayered approach to customers, including exhibiting at in-person events.」

「During the first nine months of the fiscal year, we actively conducted marketing activities, including campaigns featuring Ultraman and the hosting, exhibiting at and speaking at various events and seminars, to raise awareness of new functions added to HENNGE One. We also strengthened collaboration with partners (sales agents) and approached existing as well as new customers in order to achieve sustained growth.」

「During the first six months of the fiscal year, in addition to actively conducting marketing activities, such as hosting and speaking at online events and seminars to raise awareness of new functions added to HENNGE One, we strengthened collaboration with partners (sales agents) and approached existing as well as new customers in order to achieve sustained growth.」

「In addition to actively conducting marketing activities, such as hosting and speaking at online events and seminars to raise awareness of these offerings, we actively recruited sales and customer success personnel and operated the business with the aim of achieving sustained growth.」

「In February 2021, the Group held the large-scale digital event “HENNGE NOW!” and ran television commercials, web advertising, transit advertising and other campaigns to attract visitors to the event.」

「During the first nine months of the fiscal year, to acquire new customers in the next fiscal year, we continued to approach companies nationwide considering cloud adoption that we had reached through the large-scale online event in the second quarter, through events, visits and other activities. We also explored ways to further strengthen collaboration with sales partner companies by improving the quality and frequency of communication. In addition, we continued to actively recruit sales and customer success personnel, primarily to achieve continued revenue growth.」

「During the first six months of the fiscal year, we concentrated our advertising spending and conducted active advertising campaigns, including TV commercials, transit advertising and web advertising, to attract visitors to online events. As a result, the number of visitors to the online event “HENNGE NOW!” held in February 2021 exceeded 10,000, enabling us to reach a broad range of companies nationwide considering cloud adoption, as well as partner companies. We also continued to actively recruit sales and customer success personnel, primarily to achieve continued revenue growth.」

「During the first quarter of the fiscal year, we actively pursued the recruitment of sales and customer success personnel, as well as the hosting and participation in online events and seminars, primarily to achieve continued revenue growth.」

「During the consolidated fiscal year, in addition to continuing efforts to conduct online the sales methods previously carried out face to face, we worked to strengthen our sales structure, including through recruitment, in order to achieve continued revenue growth.」

「At the same time, due to COVID-19, we are exploring new sales methods, including conducting online the new sales activities that had previously been conducted primarily offline.」

「For HENNGE One, which provides integrated cloud-based measures against unauthorized logins, smartphone loss, email information leaks and other risks, we continued measures to expand its target markets beyond the Tokyo metropolitan area to Osaka, Nagoya, Fukuoka and other locations, as in the previous consolidated fiscal year.」

「Advertising and promotional expenses, including those for holding HENNGE Now!, one of the largest company-organized events in our history.」

「As part of efforts to enhance brand awareness and sales capabilities, we will conduct advertising and promotional activities effectively, recruit outstanding sales personnel, and strengthen cooperation with partners (distributors).」