Raising Profile and Becoming a Front-Runner in the Work-Style Reform Market
First written in FY2018. 11 of 17 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-07-15.
44 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「To establish a competitive advantage over the medium to long term, we are also working to strengthen external communications via the internet and social media regarding the strengths of our products in human capital management and in responding to amendments to the Labor Standards Act.」
We are pursuing initiatives to communicate via the internet and social media the strengths of our products in human capital management and in responding to amendments to the Labor Standards Act, with the aim of raising market awareness and establishing a competitive advantage. - FY2024-Q1RestatedAnnual report
「The operating loss was ¥48 million, compared with an operating loss of ¥23 million in the same quarter of the previous year, due to advertising expenses from actively exhibiting at trade shows, higher outsourcing costs related to new business development, and higher personnel expenses associated with progress in hiring.」
We disclosed that marketing investment aimed at raising awareness and acquiring customers, including active participation in trade shows, was continuing. - FY2023-Q3AdvancedAnnual report
「Growth investments are progressing steadily, including increased hiring for priority positions, particularly in sales, and increased marketing investment to strengthen the pipeline.」
We hired for priority sales positions and increased marketing investment to strengthen the pipeline, explaining that growth investments were progressing. - FY2022AdvancedAnnual report
「As of the end of August 2022, our Group had 382,046 contracted licenses and 1,644 contracted companies, and we believe that we had established a certain level of recognition in the cloud and IT industries. However, comparing the number of employees at companies in Japan with the number of licenses contracted with us, our share remains low at approximately 1%, leaving substantial room for expansion.」
We disclosed a share of approximately 1% for contracted licenses relative to the number of employees at domestic companies, indicating room to expand recognition and the customer base. - FY2022-Q3AdvancedAnnual report
「The main factors behind the increase in expenses were higher outsourcing costs associated with the active use of external resources to enhance product functionality, higher recruitment expenses, and higher advertising expenses resulting from exhibiting at trade shows and strengthening web marketing.」
We exhibited at trade shows and strengthened web marketing, disclosing the resulting increase in advertising expenses. - FY2021Quantifying market shareAnnual report
「As of the end of August 2021, our Group had 321,534 contracted licenses and 1,531 contracted companies, and we believe that we had achieved a certain level of recognition in the cloud and IT industries. However, comparing the number of employees at companies in Japan with the number of licenses contracted with us, our share remains low at approximately 0.7%, leaving substantial room for expansion.」
We quantified our share of contracted licenses relative to the number of employees at domestic companies at approximately 0.7% and indicated room for expansion in market recognition and position. - FY2021-Q3RestatedAnnual report
「Operating profit was ¥197 million, down 16.3% year on year, due to higher advertising expenses associated with marketing activities conducted in conjunction with the full-scale sales of TeamSpirit EX, as well as higher recruitment expenses.」
We explained that the marketing activities conducted in conjunction with the full-scale sales of TeamSpirit EX and the resulting increase in advertising expenses affected operating profit. - FY2020SoftenedAnnual report
「We believe it is important to strengthen marketing centered on active public relations so that our Group becomes a leader in the work-style reform market and promotes its services in the DX market as well.」
The wording shifted from the previous goal of holding the “number-one position as the front-runner” to being a “leader in the market” and strengthening awareness and promotion, making the goal less specific. - FY2020-Q2AdvancedAnnual report
「In addition, to ensure that we did not miss out on demand for work-style reform and DX, we conducted promotional activities including holding seminars and events on work-style reform.」
We conducted promotional activities, including seminars and events, to capture demand for work-style reform and DX. - FY2020-Q1AdvancedAnnual report
「To ensure that we did not miss out on demand for work-style reform and DX, we conducted promotional activities including exhibiting at SWTT (Salesforce World Tour Tokyo) and holding seminars on work-style reform.」
We exhibited at SWTT and held work-style reform seminars as specific promotional initiatives to capture demand for work-style reform and DX. - FY2019RaisedAnnual report
「To expand our business going forward, we believe it is important to further raise awareness of our Work Style Reform Platform and ERP front-end software among prospective customer companies by strengthening sales activities and marketing centered on active public relations, reinforcing our number-one position as the front-runner in the work-style reform market, and expanding our customer base in the DX market as well.」
In addition to reinforcing our front-runner and number-one position in the work-style reform market, we explicitly expanded our target market by stating that we would expand our customer base in the DX market. - FY2019-Q3AdvancedAnnual report
「To ensure that we did not miss out on this demand for work-style reform, we conducted promotional activities by generating leads through web media and holding seminars on compliance with the Work Style Reform-related Laws.」
We implemented lead generation through web media and seminars on legal compliance as specific marketing initiatives. - FY2019-Q2AdvancedAnnual report
「Approximately one in four companies approved for listing on the Mothers market between January and March 2019 uses TeamSpirit.」
Compared with the approximately 20% result among companies approved for listing on Mothers in 2018 disclosed previously, we showed a specific usage result of approximately one in four companies among the companies covered between January and March 2019. - FY2019-Q1AdvancedAnnual report
「TeamSpirit’s work-hour management and electronic approval functions were also evaluated as effective in strengthening internal controls, and the service came to account for approximately 20% of companies approved for listing on the Mothers market in 2018.」
Although we did not state that we had achieved the number-one position in the overall market, we showed the specific result of approximately 20% share among companies approved for listing on Mothers in 2018. - FY2018First statedAnnual report
「We believe it is important to establish the number-one position as the front-runner in the work-style reform market and expand our customer base by strengthening sales activities and marketing activities centered on active public relations.」
We aim to raise market awareness and expand our customer base by strengthening sales, public relations and marketing.