Continuous Improvement of the User Experience Using AI and Other Technologies
First written in FY2018. 18 of 21 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-09-19.
73 other companies' latest entry also says "Advanced".
- 2026-09-19Advancedwww.fashionsnap.com
「This feature uses a camera to photograph an item, after which AI estimates its value and displays an indicative price based on transaction data for similar items on Mercari.」
The use of AI has expanded in concrete terms from applications such as suggesting product information to estimating an item's value from a photograph and presenting a price. - FY2026AdvancedAnnual report
「AI-assisted Listing Support, which automatically suggests product information when an item is listed, improved the listing completion rate. In June 2026, integration with ChatGPT also created a new customer touchpoint. AI use in customer support also progressed, enabling customers to resolve issues themselves and reducing the time required to resolve them.」
AI applications expanded to product-information recommendations, ChatGPT integration and customer support, contributing to a higher listing completion rate and shorter resolution times. - FY2026-H1RestatedAnnual report
「In Marketplace, while prioritizing enhancements to the product’s core experience, we are laying the groundwork to accelerate GMV¹ growth from the fiscal year ending June 2027 onward by intensifying our focus on cross-border transactions, a high-growth business.」
The company is continuing to strengthen the product's core experience and focus on cross-border transactions as part of building the foundation for accelerating growth from the fiscal year ending June 2027 onward. - FY2025AdvancedAnnual report
「We provide the AI-assisted Listing Support feature, which automatically suggests titles and categories based on product images. We also comprehensively renewed the home screen by revising My Page, search functions and the tab layout, creating a more intuitive and smoother experience from listing to purchase.」
The company implemented automatic AI suggestions for product information and renewed the home screen and search functions, advancing UX improvements from listing to purchase. - FY2025-H1AdvancedAnnual report
「In Marketplace, we are pursuing stable C2C growth through product initiatives such as renewing the UI/UX using AI and LLMs and strengthening higher-priced categories, while also targeting high growth in cross-border transactions, B2C and Mercari Hallo, a high-growth business.」
The company is advancing an AI- and LLM-driven UI/UX renewal as a specific product initiative to support stable growth in Marketplace. - FY2024AdvancedAnnual report
「For the fiscal year ending June 2025, we will work to improve the UI/UX through the implementation of AI and LLMs, while seeking to stimulate transactions by strengthening higher-priced categories in pursuit of our targets.」
The use of AI and LLMs was made more specific, shifting from conventional AI and machine-learning applications to UI/UX implementation and the stimulation of transactions in higher-priced categories for the fiscal year ending June 2025. - FY2024-Q3AdvancedAnnual report
「We also implemented disciplined marketing while advancing product updates, including the Anshin Authentication feature.」
To improve the user and transaction experience, the company advanced product updates, including the Anshin Authentication feature. - FY2023AdvancedAnnual report
「By leveraging advanced technologies, including LLMs and blockchain, we aim to provide new user experiences involving not only transactions in physical goods but also transactions in skills and digital assets. By creating an ecosystem in which all forms of value, tangible and intangible, circulate, we aspire to be an entity that expands people's potential.」
The scope of advanced technology applications, including AI, has expanded from conventional product and price recommendations to new user experiences involving LLMs, blockchain, and transactions in skills and digital assets. - FY2022AdvancedAnnual report
「We will also improve our services so that existing users can make greater use of them by using AI to provide each buyer with personalized product recommendations based on past browsing history, as well as by strengthening categories through collaboration with primary-market businesses.」
The company has specified AI applications including personalized product recommendations based on browsing history, enhanced search and personalization, and category strengthening, linking them to greater use by existing users and an improved user experience. - FY2022-Q2RestatedAnnual report
「In Mercari JP, our core business, we focused on providing services that can be used easily and securely by people of all age groups, including through personalization and enhancements to the website.」
The company reaffirmed its policy of providing services that are easier for people of all age groups to use through personalization and website enhancements. - FY2021AdvancedAnnual report
「Going forward, we will also improve our services so that existing users can make greater use of them through AI-based personalization and category strengthening.」
The company specified areas where AI can improve the user experience, including personalized product recommendations, price recommendations for items likely to sell and more efficient customer support. - FY2020AdvancedAnnual report
「For example, users can simply photograph an item they plan to list and use AI to identify the price range in which similar items are selling well. The ability to use purchase data when listing also makes the process smoother. Improving the user experience through AI technology and data integration is one of the initiatives to expand the seller base.」
The company outlined specific initiatives linking AI price recommendations and the integration of purchase data with easier listing and expansion of the seller base. - FY2019AdvancedAnnual report
「For example, users can simply photograph an item they plan to list and use AI to identify the price range in which similar items are selling well. Improving the user experience through AI technology is one of the initiatives to expand the seller base.」
The company outlined specific applications, including AI-assisted listing and price recommendations, that directly link AI to expanding the seller base and improving the user experience. - FY2019-Q3AdvancedAnnual report
「Against this business backdrop, our group has steadily increased MAUs (Note 2) and average purchase value by implementing CRM and category-strengthening initiatives in addition to marketing initiatives centered on TV commercials and online advertising, with the aim of supporting the continued growth of the C2C marketplace Mercari.」
The company states that it increased MAUs and average purchase value through CRM initiatives, category-strengthening initiatives and functional development. - FY2019-Q2AdvancedAnnual report
「To support the continued growth of the C2C marketplace Mercari, our group has strengthened marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives using points effectively since September 2018 (Note 1), resulting in an increase in MAUs (Note 2). We have also implemented various new measures, including the development and improvement of functions to strengthen different categories.」
Since September 2018, the company has strengthened CRM initiatives using points, while advancing the development and improvement of functions across various categories and increasing MAUs. - FY2019-Q1AdvancedAnnual report
「To support the continued growth of the C2C marketplace Mercari, our group has strengthened marketing initiatives centered on TV commercials and online advertising, as well as CRM initiatives (Note 1), while adding various new measures, including the development and improvement of functions to strengthen categories such as smartphones, books and DVDs.」
Although AI is not mentioned directly, initiatives are under way to improve user satisfaction and the user experience through stronger CRM and the development and improvement of category-specific functions. - FY2018First statedAnnual report
「Going forward, we will focus on investment in advanced technologies, particularly AI, to further strengthen the competitiveness of our services, while seeking to further improve the user experience.」
Specific applications include image recognition, price recommendations, recommendations, enhanced search, detection of prohibited listings and automated responses to inquiries.