Creating more opportunities to use Tokubai and integrating its services with Yomuno

「Kufu Tokubai, the core business, steadily generated profit as structural reforms implemented in the previous fiscal year, including business consolidation and cost reductions, took effect. We also promoted an increase in the number of fixed-fee subscription stores in the main sectors and strengthened initiatives aimed at renewed revenue growth.」

「During the six months ended 30 September, in developing stores that adopt Tokubai, the number of paid listed stores increased as a result of stronger sales efforts and diversification of service-delivery methods, while network advertising and other revenue declined.」

「In developing stores that adopt Tokubai, the number of paid listed stores was sluggish, but we focused on expanding the retail sectors covered and improving information coverage, which increased the number of stores registered for the service.」

「During the six months ended 31 March, the number of paid listed stores declined and user numbers were sluggish in developing stores that adopt Tokubai. However, information coverage improved in the three main sectors—supermarkets, drugstores, and home-improvement stores—and the number of stores registered for the service increased.」

「With the strategic shift from emphasizing “media” to emphasizing “tools useful in everyday life,” aimed at providing value linked to concrete daily actions such as users’ purchasing behavior, we transferred the business of Kufu Live!, a comprehensive lifestyle information media service.」

「In developing stores that adopt Tokubai, we promoted trial adoption in new areas and made progress in adopting service options, but price revisions and new adoption were difficult.」

「During the nine months ended 30 June, in developing stores that adopt Tokubai, we promoted trial adoption in new areas and made progress in adopting service options, but difficulties with price revisions caused results to fall below plan.」

「To create more opportunities to use Tokubai and expand the user base, we focused on measures for users. In developing stores that adopt Tokubai, we promoted trial adoption in new areas such as restaurants, and fixed-fee subscription contracts remained firm as service options were adopted.」

「During the fiscal year, to create more opportunities to use Tokubai, we redesigned the Tokubai app and worked to strengthen services and improve convenience by developing coupon and recipe functions and enhancing search functionality to meet users’ growing needs to save on food expenses and avoid repetitive meal choices amid the COVID-19 pandemic and rising prices. We also focused on improving our media capabilities by acquiring new user touchpoints, including launching service integration between Tokubai and Yomuno. In developing stores that adopt Tokubai, fixed-fee subscription contracts progressed and the number of paid-contract stores increased. We also promoted adoption in new areas, including consumer-electronics retailers and restaurants.」

「We also focused on improving our media capabilities by acquiring new user touchpoints, including launching service integration between Tokubai and Yomuno. In developing stores that adopt Tokubai, fixed-fee subscription contracts progressed, the number of paid-contract stores increased, and trial adoption in new areas, including restaurants, advanced, increasing the number of listed stores.」

「During the six months ended 31 March, in the everyday-life area, we redesigned the Tokubai app and developed coupon and recipe functions to meet users’ growing needs to save on food expenses and avoid cooking monotony amid the COVID-19 pandemic and rising prices, while strengthening search functions. We also focused on improving media capabilities by acquiring new user touchpoints, including starting service integration between Tokubai and Yomuno. In developing Tokubai’s customer base, orders for fixed-fee contracts progressed as planned in sectors offering sales opportunities, increasing the number of paying contracted stores.」

「To create more opportunities to use Tokubai, we focused on strengthening the development of new shopping-support content and improving media capabilities by acquiring new user touchpoints, including launching service integration with Yomuno.」