Evolution into a Comprehensive Lifestyle Media and Services Platform
First written in FY2022-Q1. 2 of 7 entries say "Advanced", first in FY2022. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「In line with a change in media strategy aimed at providing value linked to concrete daily activities such as users’ purchasing behavior, we transferred the business of Kufu Live!, a comprehensive lifestyle information media platform.」
The full-year disclosure also confirms the strategic shift toward supporting concrete daily activities and the transfer of the Kufu Live! business. - FY2024-Q1ReframedAnnual report
「With the strategic shift from emphasizing “media” to emphasizing “tools useful in everyday life,” aimed at providing value linked to concrete daily actions such as users’ purchasing behavior, we transferred the business of Kufu Live!, a comprehensive lifestyle information media service.」
The strategy shifted from evolving into a comprehensive lifestyle media business to emphasizing tools that support concrete daily actions such as purchasing, and Kufu Live! was transferred. - FY2023-Q3WorsenedAnnual report
「Tokubai’s media advertising revenue was below the year-earlier level, while Kufu Live!, a comprehensive lifestyle information media service formerly known as Yomuno, experienced lower user traffic due in part to changes in search-engine algorithms, resulting in lower network advertising revenue.」
Kufu Live! continued to experience lower traffic and advertising revenue due in part to search-engine algorithm changes, while Tokubai’s media advertising revenue was also below the year-earlier level. - FY2023-Q2WorsenedAnnual report
「Kufu Live!, a comprehensive lifestyle information media service formerly known as Yomuno, experienced a decline in user traffic due to changes in search-engine algorithms.」
After the rebranding to Kufu Live!, changes in search-engine algorithms reduced user traffic, creating headwinds for the service’s evolution into a comprehensive lifestyle media business. - FY2023-Q1AdvancedAnnual report
「Yomuno, a comprehensive lifestyle information media service, expanded the genres it covers and strengthened diverse forms of communication beyond articles, including apps, video and live streaming. It also changed its brand name to “Kufu Live!” and changed the website domain.」
Yomuno expanded its coverage and communication channels and changed its brand and domain to Kufu Live!. - FY2022AdvancedAnnual report
「Tokubai is expected to create more opportunities to use the service by reaching new users. At the same time, we will further improve Tokubai’s convenience by leveraging the editorial expertise developed through Yomuno in communicating information that reflects user needs in an easy-to-understand manner. By adding Tokubai’s shopping-information content to Yomuno’s expanding “all-around lifestyle” content, we aim to evolve into a comprehensive lifestyle media and services business.」
Following Locoguide’s absorption of Kurashi ni Kufu on 1 April 2022, this describes concrete progress in combining Tokubai’s and Yomuno’s content and editorial capabilities. - FY2022-Q1First statedAnnual report
「We aim to evolve into a comprehensive lifestyle media and services business by further improving the convenience of Tokubai and expanding Yomuno’s “all-around lifestyle” content.」
Positions the integration of Tokubai and Yomuno’s services and expertise as the means of achieving this objective.