Launch of a Digital Travel-to-Japan Magazine for Overseas Readers

「As a new initiative that leverages the strengths of the electronic magazine “Tabiiro,” we have begun providing a new function that enables users to book accommodation directly from travel-plan and travel articles.」

「As a new initiative that leverages the strengths of the electronic magazine “Tabiiro,” we have begun providing a new function that enables users to book accommodation directly from travel-plan and travel articles.」

「In its electronic magazine business, the company expects advertising sales to increase by strengthening proposals to local governments and nearby facilities through a nationwide sales structure centered on its core electronic magazine Tabiiro.」

「During the first 2 quarters of the fiscal year, advertising sales performed well in the electronic magazine business as the contract value of tie-up advertising with local governments reached a record high and sales of spot advertisements expanded.」

「During the first quarter of the fiscal year, the company conducted sales activities for advertisements in Tabiiro's mail-order products feature and published a supplementary Tabiiro edition with local governments, including advertisements. Sales remained solid.」

「For its core electronic magazine Tabiiro, as its customers, including accommodation facilities and restaurants, were affected, the company focused on sales to companies eligible to place advertisements in its special feature on mail-order products, working to improve customer and reader satisfaction.」

「As a support measure for existing customers, the company provided information through social media in addition to takeout and delivery features, working to improve customer and reader satisfaction even while people were refraining from going out.」

「During the first 2 quarters of the fiscal year, the company continued working to strengthen the media value of its core electronic magazine Tabiiro. Following the favorable response to the book version launched in the previous fiscal year, it released a second book nationwide through bookstores and convenience stores, and published tie-up magazines with companies and local governments.」

「During the first quarter of the fiscal year, the company focused on expanding its solutions business, including electronic magazines and e-commerce support. In the electronic magazine business, it is working to strengthen the media value of its core electronic magazine Tabiiro to maximize advertising revenue.」

「In the electronic magazine business during the fiscal year, the company held live events for its core electronic magazine Tabiiro and sold it as a book for the first time through bookstores and convenience stores nationwide, working to strengthen media value to improve recognition and maximize advertising revenue. In addition, it acquired CrowdLab Co., Ltd. (formerly Dugong Co., Ltd.; note), which operates web media, in December 2018 and began collaboration with it. The company also published 12 new tie-up magazines with local governments during the fiscal year, and performance remained strong.」

「During the first 3 quarters of the fiscal year, the company published 7 electronic magazines in collaboration with local governments. Its core electronic magazine, Tabiiro, was sold nationwide for the first time as a book rather than an electronic publication, through bookstores and convenience stores. The company also worked with the web media operated by CroudLab Co., Ltd. (formerly Dugong Co., Ltd.; note), which became a subsidiary in December 2018, to strengthen media value and maximize advertising revenue.」

「We worked to further raise awareness and strengthen the reach of our electronic media through live events for our flagship electronic magazine Tabiiro and collaboration with CrowdLab Co., Ltd., which became a subsidiary in December 2018, formerly Dugong Co., Ltd.」

「During the first quarter of the fiscal year, the company undertook a new initiative in its electronic magazine business by digitally reviving the print golf magazine Double Eagle, which had been suspended by another company, using the group's electronic magazine technology. It also published 3 new tie-up magazines with local governments.」

「During the fiscal year, the electronic magazine business launched electronic magazines commissioned by companies, including a web magazine linked directly to online sales and an app-only magazine that rewards readers with points. It also launched 6 new magazines, including Tabesaki, an electronic magazine focused on food information and published as a supplementary issue of the travel magazine Tabiiro.」

「During the first 3 quarters of the fiscal year, the company launched 5 new electronic magazine titles and worked to increase the number of titles by strengthening its acquisition of tie-up magazines with local governments.」

「The electronic magazine business performed well after successfully launching 5 new electronic magazine titles.」

「During the first quarter of the fiscal year, the company launched 2 new electronic magazines.」

「During the fiscal year, commissioned production projects increased as the electronic magazine business expanded through the launch of a lifestyle magazine supporting women's asset management, electronic magazines for tourism promotion produced in collaboration with local governments, and electronic magazines for overseas travelers.」

「In its electronic magazine business, commissioned production projects increased through the publication of electronic magazines for individual travelers from overseas and the launch of MaRiche, a lifestyle magazine supporting women's asset management.」

「In addition to collaboration projects with companies and tie-up projects designed to promote local governments, the company has also developed projects linked to physical claw machines and worked to increase the number of users.」

「For the travel web magazine Monthly Tabiiro, commissioned production of electronic magazines for tourism promotion in collaboration with local governments, including Tottori City, Kamikawa Town in Hokkaido, Miyagi Prefecture and Okayama City, also increased.」

「The company also launched a new edition of the electronic travel magazine Tabiiro for foreign readers visiting Japan.」