Sales Organization Specialization, Market Development and Improved Repeat Rates through Marketing Automation

「Accordingly, in addition to active sales activities and participation in various trade shows, the company held its own seminars at 32 branches nationwide and worked to raise awareness through activities including explanations of the outline of i-Construction 2.0 promoted by the Ministry of Land, Infrastructure, Transport and Tourism and demonstrations of the more specific SAP.」

「Accordingly, in addition to actively participating in various trade shows, the company held its own seminars at 31 locations nationwide, providing explanations of the outline of i-Construction 2.0 promoted by the Ministry of Land, Infrastructure, Transport and Tourism and demonstrations of the more specific Site Assist Package, among other activities.」

「③ Promote customer-base development through regular visits by sales division heads to key customer contacts (B2B) ④ Efficiently develop customers through horizontal expansion by branch sales teams to key contacts at work sites (B2C) ⑤ Strengthen marketing, inside sales and customer success functions」

「＜Medium-Term Management Policies＞ How ・Strengthen marketing and inside sales functions ・Through the DDS business, efficiently develop customers and build its customer base」

「The company regards the period covered by this medium-term management plan as a transition period to transform itself from a company that rents individual products and services into one that provides information- and data-based added value through its “Site Assist Service.” It will conduct activities based on the following medium-term management policies and targets. ＜Medium-Term Management Policies＞ How ・Strengthen marketing and inside sales functions ・Through the DDS business, efficiently develop customers and build its customer base」

「The company will establish a Sales Planning Promotion Department by consolidating and specializing marketing functions within the sales division, conduct more proactive and efficient marketing activities and inside sales, and promote greater efficiency across its sales activities.」

「While continuing to develop products and enhance the functions of Fileforce For Construction, a cloud storage service specialized for the construction industry, and DE Cloud Service, centered on video services, we focused on proposal-based sales centered on cloud storage services.」

「While continuing to develop products and enhance the functions of Fileforce For Construction, a cloud storage service specialized for the construction industry, and DE Cloud Service, centered on video services, we focused on proposal-based sales centered on cloud storage services.」

「Strengthening the development of proprietary products and services centered on the DDS business and enhancing support ・Establishing and rolling out nationwide a sales and support structure centered on rentals」

「As a result of focusing on strengthening its products and sales centered on its cloud storage service, orders progressed steadily, mainly from existing customers,」

「Selling, general and administrative expenses were ¥634 million, up 9.7% year on year, mainly because personnel costs increased due to improved employee treatment and higher headcount, while sales activity expenses also increased following the resumption of proactive sales activities.」

「Establishing and rolling out nationwide a sales and support structure centered on rentals」

「・Establishing and rolling out nationwide a sales and support structure centered on rentals」

「・Establishing and rolling out nationwide a sales and support structure centered on rentals」

「・Establishing and rolling out nationwide a sales and support structure centered on rentals」

「Against a backdrop of increasingly sophisticated, system-based and networked tools, including surveying equipment, and the growing complexity and difficulty of maintaining and managing owned equipment, the company will enhance customer convenience by providing products and services primarily through rentals. It will also develop a sales structure to acquire repeat customers, establish direct and remote support systems to support that structure, and roll out its sales network nationwide.」

「In these circumstances, the Group formulated a medium-term management plan covering the 3 fiscal years from the fiscal year ending March 2019 through the fiscal year ending March 2021. As a specialist construction ICT company, the Group established the following 4 items as the core of its medium-term management policy and has steadily developed its business based on this policy: • Improving productivity and developing markets by strengthening the sales organization and functions」

「As a specialist construction ICT company, the Group established the following 4 items as the core of its medium-term management policy and has steadily developed its business based on this policy: • Improving productivity and developing markets by strengthening the sales organization and functions」

「To provide more sophisticated consultative sales tailored to customers' business processes, the Company will work to specialize its sales organization and horizontally expand sales to major general contractors nationwide by leveraging its national network. It will also seek to improve customer repeat rates through the use of tools such as marketing automation.」

「To provide more sophisticated consultative sales tailored to customers' business processes, the Company will work to specialize its sales organization and horizontally expand sales to major general contractors nationwide by leveraging its national network. It will also seek to improve customer repeat rates through the use of tools such as marketing automation.」