Restructuring the Office Supplies Business Through Strengthened Marketing
First written in FY2016. 12 of 13 entries say "Advanced", first in FY2017. Latest entry: 2026-09-30.
The whole theme swung hardest in 2025: 1 of 8 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「In stationery and office supplies for the B2C market, we newly launched "Fandes," an item for organizing hobby collections and other forms of fan activity, and "Pokke de Seiri A5," and are developing them for a broad range of age groups.」
The restructuring of the Office Supplies Business has progressed beyond the development of distinctive products and a focus on B2C products to the launch of new products for fan activities and collection organization, with deployment across a broad range of age groups. - FY2024AdvancedAnnual report
「"Shigoto Bungu," created by Yumekobo, a new-product planning project made up of younger employees, became a topic of discussion in stores and on social media, while the haniwa-inspired finger cots "Hanisakku" reached their third release.」
Product planning through Yumekobo has continued, progressing to increased attention for "Shigoto Bungu" and the launch of the third "Hanisakku" release. - FY2023AdvancedAnnual report
「Sales of the haniwa-shaped "Hanisakku" finger cots remain strong, and the product has helped foster fans through social media, raise awareness of the company, and increase LION's profile. We have also launched new products such as "Shigoto Bungu," a new communication tool combining "obsolete words" and "work," and are focusing on products for the B2C market.」
The restructuring of the Office Supplies Business has progressed beyond strong sales and fan cultivation for "Hanisakku" to the launch of new products and a stronger focus on B2C products. - FY2023-H1AdvancedAnnual report
「As a product developed through Yumekobo, we launched "Shigoto Bungu," a sticky-note sticker product based on obsolete words, which was well received as a new communication tool for bridging generational gaps.」
Regarding the restructuring of the Office Supplies Business, the company has progressed to the stage of launching new products from Yumekobo and receiving favorable responses to them as communication products. - FY2022AdvancedAnnual report
「The haniwa-shaped "Hanisakku" finger cots, which continue to perform strongly in sales, have helped foster a fan base through social media and raise awareness of the company, thereby increasing LION's profile.」
The initiative has progressed from launching new products and acquiring new users through social media marketing to fostering fans and improving awareness and brand presence. - FY2021AdvancedAnnual report
「The major success of the haniwa-shaped "Hanisakku" finger cots in the office-supplies range received extensive media coverage and significantly raised LION's profile.」
The restructuring of the Office Supplies Business has progressed to improving brand presence through the major success of the new "Hanisakku" product and its media exposure. - FY2020AdvancedAnnual report
「In September, we launched "Hanisakku," a new product developed through the Yumekobo project. The haniwa-inspired finger cots became a major topic among women and stationery collectors, and we began marketing through social media while also working to acquire new user segments.」
In addition to launching new products to restructure the Office Supplies Business, the company has expanded its initiatives to acquire new user segments through social media marketing. - FY2019AdvancedAnnual report
「We sold "Bisical," a new product designed for active business settings and focused on carrying documents, and "Masking Aid," a new product developed through the Yumekobo project.」
Toward restructuring the Office Supplies Business, the company has launched new products designed with personal demand and new use cases in mind. - FY2018AdvancedAnnual report
「We launched distinctive products including a slim, lightweight questionnaire board, a U-shaped magnetic bar, and the "Customizable Box," developed through "Yumekobo," a new-product planning project led by younger female employees.」
Amid declining demand for office supplies, the company is pursuing business restructuring through the launch of distinctive products and products addressing personal demand. - FY2017AdvancedAnnual report
「Amid declining demand resulting from continued cost reductions and the shift toward systemization at corporations and government agencies, we have renewed products focused mainly on personal demand, including revisions to the color lineup and display for the "Macaron Design Clip," developed by Yumekobo, a new-product development project led by younger employees, and a model change for the "Gomu de Patch" elastic band, which can be cut to any length for use.」
The company has made specific progress toward restructuring the Office Supplies Business by renewing products that address personal demand. - FY2016First statedAnnual report
「We will also strengthen our marketing capabilities and seek to restructure the Office Supplies Business.」
For the Office Supplies Business, the company has set out to restructure it starting with marketing.