“Yume Kobo” New Product Development Project Led by Young Employees
First written in FY2016. 7 of 8 entries say "Advanced", first in FY2017. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024AdvancedAnnual report
「“Shigotobungu,” created by the Yume Kobo project, attracted attention in stores and on social media, while “Hanisack,” a finger cover modeled on haniwa clay figures, reached its third release.」
The continued commercialization of products from the young-employee new product development project has progressed to the attention generated by “Shigotobungu” and the launch of the third “Hanisack” release. - FY2023AdvancedAnnual report
「The Yume Kobo project launched “Shigotobungu,” a stationery series themed around obsolete words (shigo).」
The company has advanced the continued commercialization of products from the young-employee product development project through the launch of “Shigotobungu.” - FY2023-H1AdvancedAnnual report
「As a product developed through Yumekobo, we launched "Shigoto Bungu," a sticky-note sticker product based on obsolete words, which was well received as a new communication tool for bridging generational gaps.」
The company states that Yume Kobo has continued to commercialize products, including the launch of the new “Shigotobungu” product and its favorable reception. - FY2020AdvancedAnnual report
「In September, the company also launched “Hanisack,” a new product developed by the Yume Kobo project.」
The Yume Kobo project continues to commercialize new products and build a track record of specific product launches. - FY2019AdvancedAnnual report
「The company sold “Masking Aid,” a new product developed by the Yume Kobo project.」
The Yume Kobo project launched another new product, continuing to turn product planning by young employees into commercial products. - FY2018AdvancedAnnual report
「The company launched distinctive products, including “Customize Box,” developed by “Yume Kobo,” a new product planning project led by young female employees.」
Regarding Yume Kobo, the company disclosed product planning led by young female employees and the launch of specific new products. - FY2017AdvancedAnnual report
「“Yume Kobo,” a product development project led mainly by young employees, has established its Sweets Series stationery products and is planning new products under a new theme.」
Building on the track record of establishing Yume Kobo products in the market, the company continues product planning under new themes. - FY2016First statedAnnual report
「The company has actively promoted sales through trade shows, campaigns and other activities, focusing on products launched in recent years for the retail and personal-use markets, including products released by “Yume Kobo,” the new product development project team led by young employees.」
The company has disclosed product development by young employees and promotional activities for products targeting the retail and personal-use markets.