Refreshing beer products and developing craft beer
First written in FY2016. 7 of 8 entries say "Advanced", first in FY2017. Latest entry: 2026-11-13.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In recent years, we have also focused on developing wine and non-alcoholic beer. In addition, jointly with 株式会社石川酒造場, we are conducting research and development on hard liquors using awamori and other distilled spirits, and health beverages using moromisu.」
The development scope has expanded from conventional products to wine, non-alcoholic beer, hard liquors, and health beverages using moromisu. - 2026-05-14AdvancedRevision to earnings forecast
「さらに、新たな成長ドライバーの確立に向け、酒類清涼飲料事業で、もろみ酢の特性を活かした新規事業を立ち上げ、成長ポテンシャルの高い健康市場への新規参入を図ります。」
従来の商品領域の拡張に加え、もろみ酢を活用した新規事業と健康市場への参入が具体的な成長施策として示されている。 - FY2026-H1AdvancedAnnual report
「We deliver attractive products and experiences in Okinawa, elsewhere in Japan, and overseas by strengthening our “circular growth business model” for growing together with Okinawa. This includes the manufacture and sale of RTD products using abundant locally grown fruit (ready-to-drink alcoholic beverages such as canned chu-hi), fruit wines, and moromisu made using awamori, Okinawa's traditional distilled spirit, and its by-products, as well as IP businesses leveraging the “Orion” brand.」
The product and business scope has expanded from conventional beer products and craft beer development to RTD products and fruit wines made with locally grown fruit, moromisu made with awamori by-products, and brand IP businesses. - FY2018AdvancedAnnual report
「In the Okinawa market, beer sales volume exceeded the previous year's level as our flagship product, Orion Draft, continued to perform well and Draft Extra, launched as a limited-edition product commemorating the Company's 60th anniversary, was well received. In the happoshu category, in addition to Citrus Beer Cocktail, we launched limited quantities of Pineapple Beer Cocktail as a new beer cocktail series, offering a diverse product lineup. In the new-genre category, we launched a new product, Zeitaku Kibun, with a soft aroma and refined taste, ideal for relaxing at home.」
The product lineup has expanded further to include a 60th-anniversary product, new beer cocktails, and a new-genre product. - FY2017AdvancedAnnual report
「In the Okinawa beer market, sales of our flagship product, Orion Draft, continued to perform well. In addition, the launch of Ryukyu Session, the third product in the craft series, and Ryukyu Mild, the fourth product, following last year, lifted beer sales volume above the previous year's level. In the happoshu category, we launched Orion Zerostar, our first product with zero sugar and zero purines, and again released limited quantities of the co-developed product Citrus Beer Cocktail with Asahi Breweries.」
The craft series has advanced to its third and fourth products, while new functional products have also been launched, resulting in a concrete expansion of the product lineup. - FY2016First statedAnnual report
「Our flagship product, Orion Draft, refreshed for the first time in 8 years, achieved strong sales growth. In addition, the launch of our first craft beer, Ryukyu Pale Ale, brought beer sales volume to 102.9% of the previous fiscal year's level.」
The product portfolio is being expanded through the refresh of a flagship product and the launch of the Company's first craft beer.