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Creema (4017) · InitiativeWorsened

External Advertising and PR Support for Companies and Local Governments

First written in FY2021-Q3. 12 of 22 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-10-15.

22entries
6years
3from disclosures
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2023 – FY20262021: 420212022: 320222023: 420232024: 420242025: 220252026: 52026
Same theme, other companies
Regional Brand Promotion and Store Planning and Development ConsultingA theme 2 companies write about · 0 as a headwind · 2 as a tailwind

0 other companies' latest entry also says "Worsened".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. 2026-10-15WorsenedEarnings

    「地方創生プロジェクトや商業施設でのイベント開催、企業向けPR施策等、多様な取り組みを展開しましたが、今期は納品時期が下期に偏った兼ね合いから、上期は前期実績を大きく下回る結果となりました。」

    施策展開は継続した一方、納品時期の偏りによりプラットフォームサービスの上期実績が前期を大きく下回った。
  2. FY2027-H1WorsenedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. We pursued a range of initiatives, including regional revitalization projects, events at commercial facilities and PR measures for companies, but revenue in the first half fell well below the previous fiscal year's results because deliveries this fiscal year were concentrated in the second half. As a result, second-quarter platform services revenue improved from the first quarter to 76.8% of the year-earlier level, or 90.7% on a like-for-like basis excluding the impact of changes to the revenue classification for certain services. Cumulative first-half revenue was ¥262.480 million, or 74.9% of the year-earlier level, or 88.2% on a like-for-like basis.」

    Although the company pursued regional revitalization, commercial-facility events and PR measures for companies, first-half revenue came to ¥262.480 million, or 74.9% of the year-earlier level, due to deliveries being concentrated in the second half.
  3. FY2026AdvancedAnnual report

    「As a result, platform services revenue came to ¥716.266 million, or 104% of the previous fiscal year's level.」

    Platform services revenue, including external advertising and PR support and internal advertising, came to ¥716.266 million, or 104% of the previous fiscal year's level.
  4. FY2026-H1AdvancedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. We proposed and implemented numerous PR initiatives unique to the company, including the joint event “Creema Craft Caravan” held in collaboration with local governments, projects supporting the development of distribution channels for traditional craft products and regional products, and event production commissioned by a major real estate company. As a result, platform services revenue came to ¥350.263 million, or 106% of the year-earlier level.」

    The company proposed and implemented initiatives including Creema Craft Caravan, the development of distribution channels for traditional craft products and regional products, and event production for a major real estate company, and revenue came to 106% of the year-earlier level.
  5. FY2025AdvancedAnnual report

    「As a result, platform services revenue came to ¥690.680 million, or 101% of the previous fiscal year's level.」

    Platform services revenue came to ¥690.680 million, or 101% of the previous fiscal year's level.
  6. FY2025-H1AdvancedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. We have proposed and implemented various PR initiatives that only our company can provide, including craft events held in collaboration with major commercial facilities and projects supporting the development of distribution channels for traditional craft products and regional products in collaboration with local governments. In the internal advertising service, which allows creators to promote their own works on Creema, we worked to improve and promote the product to increase the number of users of the advertising service. As a result, platform services revenue came to ¥328.959 million, or 104% of the year-earlier level.」

    The company implemented PR initiatives including craft events with major commercial facilities and projects supporting the development of distribution channels for traditional craft products and regional products, and platform services revenue came to ¥328.959 million, or 104% of the year-earlier level.
  7. FY2025-Q1AdvancedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. We have proposed and implemented various PR initiatives that only our company can provide, including craft events held in collaboration with major commercial facilities and projects supporting the development of distribution channels for traditional craft products in collaboration with local governments. In the internal advertising service, which allows creators to promote their own works on Creema, we worked to improve and promote the product to increase the number of users of the advertising service. As a result, platform services revenue came to ¥176.463 million, or 105% of the year-earlier level.」

    The company proposed and implemented craft events with major commercial facilities and projects supporting the development of distribution channels for traditional craft products, and platform services revenue came to ¥176.463 million, or 105% of the year-earlier level.
  8. FY2024AdvancedAnnual report

    「As a result, platform services revenue came to ¥683.592 million, or 108% of the previous fiscal year's level.」

    Platform services revenue, including PR support for companies and local governments, came to ¥683.592 million, or 108% of the previous fiscal year's level.
  9. FY2024-Q3AdvancedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. We have proposed and implemented various PR initiatives that only our company can provide, including craft events held in collaboration with major commercial facilities, an SDGs project to upcycle discarded fishing nets, which are considered a source of marine plastic waste, and various regional revitalization projects conducted in collaboration with local governments. As a result, platform services revenue came to ¥485.192 million, or 112% of the year-earlier level.」

    The company proposed and implemented specific PR initiatives for companies and local governments, and platform services revenue came to ¥485.192 million, or 112% of the year-earlier level.
  10. FY2024-Q2AdvancedAnnual report

    「As a result, platform services revenue came to ¥316.333 million, up 15.1% year on year.」

    Platform services revenue, including PR support for companies and local governments, came to ¥316.333 million, up 15.1% year on year.
  11. FY2024-Q1AdvancedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. We have proposed and implemented various PR initiatives that only our company can provide, including craft events held in collaboration with major commercial facilities, an SDGs project to upcycle discarded fishing nets, which are considered a source of marine plastic waste, and various regional revitalization projects conducted in collaboration with local governments.」

    Through external advertising and PR support, the company proposed and implemented specific initiatives, including craft events with major commercial facilities, upcycling discarded fishing nets and regional revitalization projects.
  12. FY2023AdvancedAnnual report

    「As a result, platform services revenue came to ¥630.959 million, up 12.4% from the previous fiscal year.」

    Platform services revenue, including external advertising and PR support and internal advertising, came to ¥630.959 million, up 12.4% from the previous fiscal year.
  13. FY2023-Q3RestatedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries progressed for collaboration initiatives with various companies, including major commercial facilities, and promotional projects for local governments.」

    The company continues to secure and deliver orders for collaboration initiatives with companies and promotional projects for local governments through the external advertising service.
  14. FY2023-Q2RestatedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries progressed for collaboration initiatives with various companies, including major commercial facilities, and promotional projects for local governments.」

    The company continues to secure and deliver orders for collaboration initiatives with companies and promotional projects for local governments through the external advertising service.
  15. FY2023-Q1SoftenedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries progressed steadily for collaboration initiatives with various companies, including major commercial facilities, and promotional projects for local governments.」

    Orders and deliveries for the external advertising service are continuing, but the wording has changed from “expanded significantly” in the previous disclosure to “progressed steadily” this time. Platform services revenue fell 11.8% year on year, and the company also noted the impact of the reversal of large projects recorded in the year-earlier period.
  16. FY2022-Q3RestatedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries expanded significantly for collaboration initiatives with various companies, including major manufacturers, projects supporting the digital shift of traditional craft industries and promotional projects for local governments.」

    The company continues to report growth in orders and deliveries for collaborations with companies and local governments, the digital shift of traditional crafts and local government promotional projects.
  17. FY2022-Q2AdvancedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries expanded significantly for collaboration initiatives with various companies, including major manufacturers, projects supporting the digital shift of traditional craft industries and promotional projects for local governments.」

    The company describes orders and deliveries for external advertising services related to collaborations with companies and local governments, the digital shift of traditional crafts and local government promotional projects as having expanded significantly, up from “accelerated” in the previous quarter.
  18. FY2022-Q1RestatedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries accelerated for collaboration initiatives with various companies, including major manufacturers, projects supporting the digital shift of traditional craft industries and promotional projects for local governments.」

    The company continues to secure and deliver orders for collaborations with companies and local governments, the digital shift of traditional crafts and local government promotional projects.
  19. FY2021RestatedAnnual report

    「In the platform services business, the external advertising service uses the Creema platform and user base to provide PR support for companies and local governments. Orders and deliveries progressed for collaboration initiatives and PR projects with various companies, including major manufacturers, as well as projects supporting the digital shift of traditional craft industries and promotional projects for local governments.」

    The company continues to secure and deliver orders for PR support for companies and local governments, the digital shift of traditional crafts and local government promotional projects.
  20. FY2021-Q3First statedAnnual report

    「In the platform services business, the external advertising service provides PR support to companies and local governments using the "Creema" platform and user base. Orders were received and delivered for projects including craft contests to discover local products, collaboration initiatives with major manufacturers' brands, support for the digital transformation of traditional craft industries, and city-promotion campaigns for regional cities.」

    The Company has received and delivered projects involving local products, brands, traditional crafts and regional cities.
Moved together

"Expanding the Creator, Work and App User Base" moved the same way as this thread, in the same document, in 11 of its 22 moves.

111110876★123456
  1. ★This thread
  2. 1Expanding the Creator, Work and App User Base11×
  3. 2Recognition of revenue, operating profit, ordinary profit and net profit11×
  4. 3Expansion of support for artists and creators through the acquisition of FANTIST as a subsidiary10×
  5. 4Improving "Creema" Usability and Customer Support8×
  6. 5Expansion of Event and Store Services7×
  7. 6Marketplace Growth and Capturing Stay-at-Home Consumption6×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Creema yet. It last moved in the Earnings of 2026-10-15: "Worsened".
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.
External Advertising and PR Support for Companies and Local Governments | CREEMA LTD. (4017) | Komori