Expansion of Event and Store Services

「In the events business, we held HandMade In Japan Fes’, one of Japan's largest festivals for creators, at Tokyo Big Sight on 11 and 12 July 2026. The event featured works sold by creators from across Japan, workshops and live stages, and ended successfully, with attendance reaching a record-high level. As a result, second-quarter standalone events business revenue was 107.2% of the previous year, while cumulative first-half revenue came to ¥85,862 thousand, or 106.4% of the previous year. We also plan to hold HandMade In Japan Fes’ Osaka for the first time in December 2026 and are preparing to further expand the event business.」

「In addition, we are actively promoting exhibitor recruitment, ticket sales and sponsorship acquisition for “HandMade In Japan Fes’,” scheduled for the second quarter.」

「HandMade In Japan Fes’ saw substantial growth in attendance, reaching its highest level since the COVID-19 pandemic began, and revenue also grew substantially year on year when viewed as an individual event.」

「In the events business, we held HandMade In Japan Fes’ on 19 and 20 July 2025. At the same time, we did not hold Creema YAMABIKO FES this fiscal year. As a result, revenue came to ¥80,705 thousand, or 74% of the previous year, below the previous year's level. However, revenue from HandMade In Japan Fes’ grew substantially from the previous year and is progressing smoothly against plan.」

「In the events business, we held Creema YAMABIKO FES 2024 on 16 and 17 March 2024 and HandMade In Japan Fes’ over 4 days, 20 and 21 July 2024 and 18 and 19 January 2025, with many visitors attending. As a result, revenue came to ¥181,681 thousand, or 128% of the previous fiscal year.」

「In the events business, we held Creema YAMABIKO FES 2024, an outdoor festival offering music and culture in nature, on 16 and 17 March 2024. On 20 and 21 July 2024, we held HandMade In Japan Fes 2024, one of Japan's largest festivals for creators, and many visitors attended both events. As a result, revenue came to ¥108,345 thousand, or 149% of the previous year.」

「In the events business, we held Creema YAMABIKO FES 2024, an outdoor festival offering music and culture in nature, on 16 and 17 March 2024, with many visitors attending. As a result, revenue came to ¥35,390 thousand, up ¥35,390 thousand year on year.」

「Since then, the second event was held in Gotemba in autumn 2022, followed by an event in March 2024 at a new location, Yokosuka, and both ended successfully. We expect the number of performers, exhibitors and visitors to continue increasing and will develop the event into one that leads Japan's music scene.」

「In the events business, formerly the events and store services, we held HandMade In Japan Fes' (2023), one of Japan's largest festivals for creators, on 22 and 23 July 2023. Many creators and visitors attended, and the event regained vibrancy to a level close to its pre-COVID peak. However, because revenue from the store services, Creema Store, which had closed at all locations in January of this year, and revenue from Creema YAMABIKO FES, whose event was not held this fiscal year, had been recorded in the same period of the previous year, revenue came under downward pressure from these amounts. Revenue therefore came to ¥73,316 thousand, or 55% of the previous year. Creema YAMABIKO FES, which was not held this fiscal year, is scheduled to be held in March 2024 at a different time and venue.」

「In the events business, formerly the events and store services, we held HandMade In Japan Fes' (2023), one of Japan's largest festivals for creators, on 22 and 23 July 2023. With many creators and visitors attending, the event regained vibrancy to a level close to its pre-COVID peak.」

「In the events business, we only prepared for the major handmade event HandMade In Japan Fes' (2023), scheduled for 22 and 23 July 2023, and held no major event during the first quarter. As a result, revenue was ¥0 (down ¥12,294 thousand year on year). Although revenue declined year on year, this was because revenue from Creema Store, which was closed at all locations in January of this year, had been recorded in the same period of the previous year.」

「In the events business, we changed the timing of the annual November event Creema YAMABIKO FES and plan to hold it from spring 2024 onward. As a result, the only major events expected to be held in the fiscal year ending February 2024 are the summer and winter editions of HandMade In Japan Fes'. In addition to having 1 fewer major event than usual, all Creema Store locations were closed in the fiscal year ended February 2023. The events business is therefore expected to experience a substantial temporary decline in revenue in the fiscal year ending February 2024, but revenue per event, on a like-for-like basis, is expected to grow substantially year on year as the macro environment normalizes and event planning and operating expertise improves.」

「We also held Creema YAMABIKO FES 2022, an outdoor music and craft festival, over 2 days, 5 and 6 November 2022. The event, held for the second time, featured live music by 12 artists, as well as a craft market and sauna village, offering a chance to enjoy music and culture in nature. Many people attended again this year.」

「The store business recovered substantially as the COVID-19 situation showed signs of settling. We now operate only 1 store, Creema Store Sapporo, but continue to achieve significant growth this fiscal year through merchandising initiatives based on trends and improvements in customer service skills. However, although the business is recovering, in light of its high volatility relative to the macro environment, we plan to close Creema Store Sapporo at the end of January 2023, when the lease with the commercial facility expires, in order to focus selectively on the business and workforce. In the events business, we held HandMade In Japan Fes' 2022, one of Japan's largest festivals for creators, over 2 days, 23 and 24 July 2022.」

「The events and store services saw signs of recovery in the store business, which had been weak in the previous fiscal year, as the COVID-19 situation showed signs of settling. We now operate only 1 store, Creema Store Sapporo, but continue to achieve steady growth through merchandising initiatives based on trends and improvements in customer service skills. No major event was held during the current first quarter, but advance ticket sales and other preparations for events scheduled for the second quarter are progressing smoothly.」

「In the events business, we held Creema YAMABIKO FES 2021, an outdoor music and craft festival and the first major event of the fiscal year. Although it was our first outdoor festival centered on music, total attendance exceeded 10,000, generating a strong response both inside and outside the industry.」

「The events and store services were significantly affected by requests to refrain from going out and other measures to prevent the spread of COVID-19. In the store business, we reduced the number of stores because of the impact of COVID-19, and our stores were also unable to operate as a result of the state of emergency. In addition, customers continued to move away from physical stores even after they reopened. No events were scheduled during the cumulative first quarter, so the events business was not affected.」

「We therefore determined that a strategic review was necessary and closed the 3 stores: Creema &Essence (Coredo Muromachi Terrace), Creema Store Kumamoto (SAKURA MACHI Kumamoto), and Kurashi to Creema (Futako-Tamagawa Rise). In the events area, we also had to cancel the annual Creema Craft Party (INTEX Osaka), one of the largest craft events in Kansai, and HandMade In Japan Fes' (Tokyo Big Sight), one of Japan's largest festivals for creators.」

「In the store business, the shopping centers where the Company's stores operated closed one after another from late April, leaving all of the Company's stores unable to operate for approximately one month. As a result, the Company closed the two stores "Creema &Essence" at COREDO Muromachi Terrace in Nihonbashi and "Creema Store Kumamoto" at SAKURA MACHI Kumamoto. In the events business, the Company also had to abandon plans to hold the Kansai region's largest craft event, "Creema Craft Party" at INTEX Osaka, and the country's largest creator festival, "HandMade In Japan Fes'" at Tokyo Big Sight.」