Komori
Eltes (3967) · InitiativeContinued Decline in Advertising Expenses

Advertising, Public Relations and Website Renewal

First written in FY2017-Q3. 5 of 12 entries say "Restated". Latest entry: FY2023.

12entries
7years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2017-Q3 – FY2018AdvancedFY2020 – FY2021OtherFY2022 – FY20232017: 420172018: 120182019: 320192020: 120202021: 120212022: 120222023: 12023
Same theme, other companies
Raising Awareness of and Strengthening Promotion for the Company’s Websites and Subscription ServicesA theme 13 companies write about · 1 as a headwind · 13 as a tailwind

The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.

3 other companies' latest entry also says "Other".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. FY2023Continued Decline in Advertising ExpensesAnnual report

    「Advertising expenses 35,234 Same as above」

    Advertising expenses decreased from ¥61.869 million in the previous fiscal year to ¥35.234 million.
  2. FY2022Reduction in advertising expensesAnnual report

    「Advertising expenses 150,679 ¥ thousands 61,869 Same as above」

    Advertising expenses decreased from ¥150.679 million in the previous fiscal year to ¥61.869 million in the fiscal year under review.
  3. FY2021AdvancedAnnual report

    「Advertising expenses 150,679 ¥ thousands」

    Advertising expenses were ¥150.679 million in the fiscal year under review, an increase from ¥78.264 million in the previous fiscal year.
  4. FY2020AdvancedAnnual report

    「Advertising expenses 78,264 Same as above」

    The company disclosed advertising expenses of ¥78.264 million, an increase from ¥43.980 million in the previous fiscal year.
  5. FY2020-Q2RestatedAnnual report

    「During the second quarter of the fiscal year under review, the digital risk business performed well, supported by greater awareness of reputation on social media and the strengthening of advertising activities, and revenue increased year on year.」

    The company states that revenue in the digital risk business exceeded the previous-year level against the backdrop of strengthened advertising activities, while continuing its existing advertising and public relations measures.
  6. FY2020-Q1AdvancedAnnual report

    「During the first quarter of the fiscal year under review, the digital risk business performed well, supported by greater awareness of reputation on social media and the strengthening of advertising activities, and revenue increased year on year.」

    The company states that revenue increased year on year as the digital risk business performed well following the strengthening of advertising activities.
  7. FY2019AdvancedAnnual report

    「Advertising expenses ¥43.980 million」

    The company disclosed advertising expenses of ¥43.980 million for the fiscal year under review, an increase in advertising-related spending from ¥28.751 million in the previous fiscal year.
  8. FY2018RestatedAnnual report

    「To maintain our high growth potential, our group will continue to actively pursue advertising and public relations activities while assessing their cost-effectiveness.」

    The company has indicated a policy of continuing advertising and public relations activities while taking cost-effectiveness into account to increase awareness of its services.
  9. FY2018-Q2RestatedAnnual report

    「We made upfront investments in marketing-related expenses to acquire new customers and in establishing an organizational structure to promote operational efficiency.」

    Investments in marketing-related expenses aimed at acquiring new customers continue.
  10. FY2018-Q1RestatedAnnual report

    「We made upfront investments in marketing-related expenses to acquire new customers and in establishing an organizational structure to promote operational efficiency.」

    In addition to the conventional awareness-building measures related to advertising and public relations, the company reports investments in marketing-related expenses aimed at acquiring new customers.
  11. FY2017RestatedAnnual report

    「To maintain our high growth potential, we will continue to actively pursue advertising and public relations activities while assessing their cost-effectiveness.」

    Advertising and public relations activities continue as measures to increase awareness of the services.
  12. FY2017-Q3First statedAnnual report

    「Advertising and public relations activities to raise awareness and recognition of the Company’s various services, and costs for renewing the website」

    The use of proceeds from the third-party allotment includes raising awareness of the services and renewing the website.
Moved together

"Strengthening the Management Foundation Through Recruitment and Ongoing Training" moved the same way as this thread, in the same document, in 3 of its 12 moves.

332222★123456
  1. ★This thread
  2. 1Strengthening the Management Foundation Through Recruitment and Ongoing Training3×
  3. 2Strengthening Information Security and Enhancing Systems Infrastructure3×
  4. 3Expansion and cross-selling of internal fraud detection services leveraging big data analytics2×
  5. 4Expansion in Smartphone and Social Media Use2×
  6. 5Expanding the social risk business and strengthening profitability2×
  7. 6Risk of dilution of share value through exercise of stock acquisition rights2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

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