Market expansion against a backdrop of O2O demand and smartphone adoption
First written in FY2017-Q1. 19 of 27 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「The markets related to app businesses and business production are expected to continue expanding.」
We have reconfirmed the outlook for expansion in the markets related to app businesses and business production as part of the current business environment. - FY2024RestatedAnnual report
「In online marketing, demand related to digital marketing, centered on smartphone app development and app marketing, remained solid.」
We continue to hold the view that demand for digital marketing, centered on smartphone app development and app marketing, remains solid. - FY2024-Q2RestatedAnnual report
「In the OMO business, demand related to online marketing (digital marketing), centered on smartphone app development and app marketing, remained solid.」
We have reconfirmed the market view that demand for online marketing, centered on smartphone app development and app marketing, remains solid. - FY2023-Q2RestatedAnnual report
「Although the effects of the COVID-19 pandemic continued, particularly in offline marketing (real-world promotion), demand related to online marketing (digital marketing), centered on app development and app marketing, remained solid against a backdrop of companies stepping up their DX (digital transformation) initiatives and increasing digital investment.」
While the impact of the pandemic continues in the offline business, we have reconfirmed the market view that demand for online marketing remains solid against a backdrop of corporate DX initiatives and digital investment. - FY2023-Q1RestatedAnnual report
「Against a backdrop of companies stepping up their DX (digital transformation) initiatives and increasing digital investment, demand related to online marketing (digital marketing), centered on app development and app marketing, remained solid.」
Although the effects of the pandemic remain, we have reconfirmed our view that demand for app development and app marketing remains solid against a backdrop of corporate DX initiatives and digital investment. - FY2022-Q3RestatedAnnual report
「Although the effects of the COVID-19 pandemic continued to affect the Group, particularly in the real-world promotion business, demand in digital marketing, centered on app development and app marketing, remained solid against a backdrop of companies stepping up their DX (digital transformation) initiatives and increasing digital investment.」
While the impact of the COVID-19 pandemic continues in the real-world promotion business, we have reconfirmed our view that demand for app development and app marketing remains solid against a backdrop of corporate DX initiatives and digital investment. - FY2022-Q2RestatedAnnual report
「Against the backdrop of companies’ stronger digital transformation initiatives and increased digital investment, demand in the digital marketing field, centered on app development and app marketing, remained solid.」
We have reconfirmed our view that demand, particularly for app development and app marketing, remains solid against a backdrop of companies stepping up their DX initiatives and increasing digital investment. - FY2022-Q1RestatedAnnual report
「Against the backdrop of companies’ stronger digital transformation initiatives and increased digital investment, demand in the digital marketing field, centered on app development and app marketing, remained solid.」
The view that demand for app development and app marketing remains solid, supported by stronger corporate digital transformation initiatives and increased digital investment, is reaffirmed. - FY2021AdvancedAnnual report
「The DX market is forecast to reach ¥3.0 trillion in fiscal 2030 (Note 1), while Japan’s SaaS market is expected to expand to ¥1,117.8 billion in fiscal 2024, up 85.8% from fiscal 2019 (Note 2).」
In addition to the previous outlook for digital marketing market expansion, new market size forecasts are presented: ¥3.0 trillion for the DX market in fiscal 2030 and ¥1,117.8 billion for Japan’s SaaS market in fiscal 2024. - FY2021-Q3RestatedAnnual report
「The digital marketing services market is forecast to expand from ¥49,920 million in 2019 to ¥97,258 million in 2025 (Note 1). Against the backdrop of the rapid shift in consumer purchasing behavior to online channels accompanying the spread of COVID-19, stronger corporate digital transformation initiatives, and increased digital investment, we believe that demand for digital marketing centered on smartphone apps will increase further over the medium term.」
The market expansion forecast is reaffirmed, with the shift to online channels and stronger digital transformation initiatives, as well as increased digital investment, described as drivers of demand. - FY2021-Q2AdvancedAnnual report
「The digital marketing services market is forecast to expand from ¥49,920 million in 2019 to ¥97,258 million in 2025 (Note 1). Against the backdrop of the rapid shift in consumer purchasing behavior to online channels accompanying the spread of the novel coronavirus and companies’ stronger digital transformation initiatives, we believe that demand for digital marketing centered on smartphone apps will increase further over the medium term.」
The market size forecast has been updated from ¥49,920 million in 2019 to ¥97,258 million in 2025, with the shift in purchasing behavior to online channels prompted by the infectious disease and stronger digital transformation initiatives added as drivers of demand growth. - FY2021-Q1RestatedAnnual report
「The digital marketing services market is forecast to expand from ¥49,700 million in 2018 to ¥133,000 million in 2024 (Note 1). Against this backdrop, we believe that demand for digital marketing centered on smartphone apps will increase further over the medium term as companies strengthen their digital transformation initiatives.」
The previous market expansion forecast is presented again, with stronger corporate digital transformation initiatives described as a medium-term driver of demand for smartphone app-centered digital marketing. - FY2020AdvancedAnnual report
「The digital marketing services market is forecast to expand from ¥49,700 million in 2018 to ¥133,000 million in 2024 (Note 1). The Group’s revenue also grew 26% year on year (Note 2), and we believe that companies that are our customers continue to show strong commitment to digital marketing.」
The previous market expansion forecast is presented again, together with the addition of the Group’s actual 26% year-on-year revenue growth based on a comparison with the prior period annualized to 12 months. - FY2020-Q3AdvancedAnnual report
「Companies’ initiatives in digital marketing are performing well, and the digital marketing services market is forecast to expand from ¥49,700 million in 2018 to ¥133,000 million in 2024 (Note 1).」
The digital marketing services market forecast has been updated to show expansion from ¥49,700 million in 2018 to ¥133,000 million in 2024. - FY2020-Q1RestatedAnnual report
「Companies’ initiatives in digital marketing are performing well, and the digital marketing services market is forecast to expand from ¥30,315 million in 2016 to ¥63,900 million in 2022.」
The outlook that strong corporate demand for digital marketing will drive the market to expand from ¥30,315 million in 2016 to ¥63,900 million in 2022 is reaffirmed. - FY2019-Q4RestatedAnnual report
「Companies’ initiatives in digital marketing are performing well, and the digital marketing services market is forecast to expand from ¥30,315 million in 2016 to ¥63,900 million in 2022.」
The outlook that the digital marketing services market will expand from ¥30,315 million in 2016 to ¥63,900 million in 2022, supported by strong corporate demand for digital marketing, continues to be presented. - FY2019-Q3AdvancedAnnual report
「Companies’ initiatives in digital marketing are performing well, and the digital marketing services market is forecast to expand from ¥30,315 million in 2016 to ¥63,900 million in 2022.」
New forecasts indicate that the digital marketing services market will expand from ¥30,315 million in 2016 to ¥63,900 million in 2022. - FY2018RestatedAnnual report
「At present, internet use via smartphones has already exceeded PC use among people under 60, and is also steadily increasing among people aged 50 and over.」
The expansion of smartphone use and companies’ stronger focus on smartphone marketing are reaffirmed as business conditions. - FY2019-Q1RestatedAnnual report
「We provide enterprise O2O support using smartphones and other devices as platforms (Note 1), while companies’ initiatives in smartphone marketing (marketing using smartphones) are performing well. This is also reflected in the number of users of popinfo, which we provide, exceeding 80 million in February 2018 and continuing to trend steadily (Note 2).」
The market environment is reaffirmed as favorable for companies’ smartphone marketing demand. - FY2018-Q4RestatedAnnual report
「Companies’ initiatives in smartphone marketing (marketing using smartphones) are performing well. This is also reflected in the number of users of popinfo, which we provide, exceeding 80 million in February 2018 and continuing to trend steadily (Note 2).」
The market environment is reaffirmed as favorable for companies’ smartphone marketing demand. The specific user milestone will be tracked in t3. - FY2018-Q3RestatedAnnual report
「In terms of infrastructure, as of the end of 2016, individuals owning smartphones accounted for 56.8% of the population, up 3.7 percentage points year on year. Internet access via smartphones exceeded access via PCs across every age group from 13 to 49 (Note 2), supporting our smartphone-based O2O business.」
The market environment, characterized by a 56.8% smartphone ownership rate and smartphone-based internet use exceeding PC use across multiple age groups, is reaffirmed. - FY2017AdvancedAnnual report
「In terms of infrastructure, as of the end of 2016, individuals owning smartphones accounted for 56.8% of the population, up 3.7 percentage points year on year. Internet access via smartphones exceeded access via PCs across every age group from 13 to 49, supporting our smartphone-based O2O business.」
New market data show that the smartphone ownership rate rose to 56.8%. - FY2018-Q1RestatedAnnual report
「In terms of infrastructure, as of the end of 2015, individuals owning smartphones accounted for 53.1% of the population, up 8.4 percentage points year on year. Internet access via smartphones exceeded access via PCs across every age group from 13 to 49 (Note 2), supporting our smartphone-based O2O business.」
The 53.1% smartphone ownership rate and the situation in which internet use via smartphones exceeded PC use across multiple age groups are presented again. - FY2017-Q4RestatedAnnual report
「In terms of infrastructure, as of the end of 2015, individuals owning smartphones accounted for 53.1% of the population, up 8.4 percentage points year on year. Internet access via smartphones exceeded access via PCs across every age group from 13 to 49 (Note 2), supporting our smartphone-based O2O business.」
The 53.1% smartphone ownership rate and the situation in which internet use via smartphones exceeded PC use across multiple age groups are presented again. - FY2017-Q3RestatedAnnual report
「As of the end of 2015, individuals owning smartphones accounted for 53.1% of the population, up 8.4 percentage points year on year. Internet access via smartphones exceeded access via PCs across every age group from 13 to 49 (Note 2), supporting our smartphone-based O2O business.」
The 53.1% smartphone ownership rate and the situation in which internet use via smartphones exceeded PC use across multiple age groups are presented again. - FY2016AdvancedAnnual report
「As of the end of 2015, individuals owning smartphones accounted for 53.1% of the population, up 8.4 percentage points year on year. Internet access via smartphones exceeded access via PCs across every age group from 13 to 49, supporting our smartphone-based O2O business.」
Additional market data show that smartphone ownership rose to 53.1% and that internet use via smartphones exceeded PC use across multiple age groups. - FY2017-Q1First statedAnnual report
「Companies continue to strengthen their O2O initiatives. In terms of infrastructure, as of the end of March 2015, the domestic smartphone penetration rate was 54.1%, up 7.1 percentage points year on year (Note 2), and is expected to reach 70% in fiscal 2018 (Note 3).」
The market environment is presented as one of stronger O2O initiatives by companies, a 54.1% smartphone penetration rate, and an expected 70% penetration rate in fiscal 2018.