Expanding the Customer Base by Strengthening Sales Capabilities and Expanding Sales Channels

「To date, our revenue base has consisted primarily of existing services such as “@nyplace.” Going forward, we will transition to a revenue base centered on proprietary services such as “VLOOM.” In the fiscal year ending March 2027, which will be an important transition period, we plan to invest sales and development resources in proprietary services such as “VLOOM” and “UZ” to accelerate their sales expansion.」

「During the interim accounting period, based on the growth strategy under the medium-term management plan, we worked to maximize profits from “@nyplace” by advancing the migration plan to the new switching system (PBX), conducting retention activities through proposals to improve customers’ operational efficiency and promote digital transformation, and automating and streamlining service delivery processes. To expand sales channels for proprietary services including “VLOOM,” “UZ,” “GROWCE” and “GOLDEN LIST,” we pursued new markets through an initial-fee waiver campaign and industry-specific sales initiatives targeting the insurance, healthcare and beauty industries, while generating leads both offline and online through seminars, event exhibitions, enhanced SEO activities and advertising operations.」

「We will work to strengthen sales capabilities and expand sales channels by strengthening our sales organization to develop new markets and expand existing markets, increasing Web leads and enhancing our service website through stronger online lead generation, and strengthening our services and expanding sales channels through collaboration and co-creation with sales partners. We will also optimize an integrated product development and sales organization, expand functions and add service offerings to meet client needs, and pursue pricing strategies that enhance our competitive advantages.」

「During the interim accounting period, we worked to strengthen sales capabilities through an organizational structure specialized by service in order to advance the growth strategy under the medium-term management plan. Under this structure, we focused on generating new leads through exhibiting at one of the largest business events in the industry, speaking at events focused on promoting digital transformation and the use of AI, holding online seminars co-hosted with companies offering synergies, Web initiatives using SEO and listing advertising, and an initial-fee waiver campaign for the AI call center system “VLOOM.”」

「As part of our efforts to integrate with other companies’ services and pursue collaboration, we began collaborating with AI CROSS株式会社 and WOW WORLD株式会社 to strengthen our services and expand sales channels. In addition, we entered into an agency services outsourcing agreement with ソニービズネットワークス株式会社 to provide cloud services and internet connectivity services on a one-stop basis, and began handling the corporate internet connectivity service “NURO Biz.”」

「As part of our efforts to acquire new customers, in June 2023 we exhibited at “Call Center/CRM Demo & Conference 2023 in Osaka,” the largest event of its kind in western Japan, and generated leads through online seminars co-hosted with companies offering synergies. In August of the same year, we began providing “VLOOM,” an AI call center PBX/CTI system equipped with speech recognition, automatic summarization, smartphone support and a fully redundant configuration. We also began collaborating with AI CROSS株式会社 and WOW WORLD株式会社 as part of our initiatives to integrate with other companies’ services and pursue collaboration, thereby working to strengthen our services and expand sales channels.」

「To acquire new customers, in June 2023 we exhibited at “Call Center/CRM Demo & Conference 2023 in Osaka,” a major event for the call center and CRM industries and the largest of its kind in western Japan. We previewed “VLOOM,” a new call center PBX/CTI softphone scheduled for release shortly, featuring a fully redundant configuration, AI speech recognition and automatic summarization, as well as “UZMAKI,” a marketing service that uses AI analysis of call-recording data, or the voice of the customer, to select keywords with a high advertising impact. We also worked to strengthen our services and expand sales channels by reinforcing our sales organization, enhancing online lead generation, collaborating with sales partners and integrating with other companies’ services.」

「To acquire new projects, we promoted the expansion of sales channels through referrals from sales partners and existing customers, the use of performance-based outsourced telemarketing, enhanced SEO and listing advertising, and seminars co-hosted with business partners. For existing customers, we focused on expanding revenue opportunities through cross-selling and upselling, supported by retention activities such as developing requested functions reflecting customer needs and upgrading systems based on regular customer interviews and questionnaire surveys.」

「We also actively promoted system integration between our cloud-based call center system “COLLABOS PHONE” and other companies’ services. Specifically, we established a framework for expanding services and acquiring customers by integrating it with Accrete Inc.’s SMS delivery service “SMS Connect” and 株式会社Zooops Japan’s customer management and sales support system “Zoho CRM.” In addition, we entered into sales partnership agreements with サポータス, which specializes in system development using “Claris FileMaker,” and サティライズ, which specializes in customizing and supporting the implementation of “kintone,” thereby strengthening our sales structure for “COLLABOS PHONE.”」

「To acquire new customers, we focused on acquiring new projects through lead generation from online seminars, SEO measures and listing advertising, among other Web initiatives. For existing customers, we focused on expanding revenue opportunities through retention activities, such as regular customer interviews, questionnaire surveys and system upgrades, as well as cross-selling and upselling. We also began actively integrating our systems with other companies’ services. Specifically, we began integrating Accrete Inc.’s SMS delivery service “SMS Connect” with our cloud-based call center system “COLLABOS PHONE,” establishing a framework for expanding services and acquiring customers. In addition, we entered into a sales partnership agreement with サポータス, which specializes in developing systems using the database management system “Claris FileMaker,” thereby strengthening our sales structure for “COLLABOS PHONE.”」

「During the cumulative first quarter, we continued to focus on migrating systems from on-premises to cloud-based environments and on proposals to switch from other providers to our services. We worked to expand sales centered on “@nyplace (Anyplace),” “COLLABOS PHONE (Collabos Phone)” and new services under the medium-term management plan, including “GROWCE (Growth).” Specifically, our seminar initiatives included online seminars co-hosted with Priv Tech株式会社 on promoting digital transformation and avoiding compliance risks. We also promoted Web initiatives and initiatives with business partners, while focusing on acquiring new projects, including work-from-home call center projects. For existing customers, we focused on promoting sales through retention activities, such as regular customer interviews, questionnaire surveys and system upgrades, as well as cross-selling and upselling.」

「For our existing services, we continued to focus on proposals to migrate from on-premises to cloud-based systems and worked to expand sales centered on our core services, “@nyplace” and “COLLABOS PHONE.” Specifically, we promoted online seminars, Web initiatives and initiatives with business partners, while focusing on acquiring new projects, including spot public-sector projects for COVID-19 vaccination call centers and work-from-home call center projects. For existing customers, we focused on promoting sales through retention activities, such as regular customer interviews, questionnaire surveys and system upgrades, as well as cross-selling and upselling.」

「During the cumulative third quarter, we continued to focus on proposals to migrate from on-premises to cloud-based systems and worked to expand sales centered on our core services, “@nyplace (Anyplace)” and “COLLABOS PHONE (Collabos Phone).” Specifically, we promoted online seminars, Web initiatives and initiatives with business partners, while focusing on acquiring new projects, including spot public-sector projects for COVID-19 vaccination call centers and work-from-home call center projects. For existing customers, we focused on promoting sales through retention activities, such as regular customer interviews, questionnaire surveys and system upgrades, as well as cross-selling and upselling.」

「During the cumulative second quarter, we continued to focus on proposals to migrate from on-premises to cloud-based systems and worked to expand sales, centered on our core services, “@nyplace” and “COLLABOS PHONE.” We promoted online seminars, Web initiatives and initiatives with business partners, while focusing on acquiring new projects, including spot public-sector projects for COVID-19 vaccination call centers and work-from-home call center projects. For existing customers, we sought to promote sales through retention activities, such as regular customer interviews, questionnaire surveys and system upgrades, as well as cross-selling and upselling.」

「During the cumulative first quarter under review, the company continued to focus its sales efforts on telephony services, primarily targeting the market transitioning from on-premises to cloud-based systems. It also worked to acquire new projects, including spot public-sector projects for COVID-19 vaccination call centers and home-based call center projects sold in cooperation with telecommunications carriers, while promoting retention activities for existing customers, including regular visits to gather feedback and system upgrades.」

「For COLLABOS PHONE, new customers included large new projects involving BPO services contracted simultaneously with COLLABOS CRM Outbound Edition due to outbound demand, as well as public-sector tender projects. Among existing customers, monthly usage fees increased as retailers such as supermarkets expanded their operations due to increased stay-at-home demand associated with COVID-19. As a result, the average number of channels in use during the period increased by 633 to 1,881 channels, and sales increased 35.4% to ¥290.220 million.」

「Sales of both @nyplace and COLLABOS PHONE increased due to higher demand for large public-sector projects related to COVID-19 and new contracts for “AmiVoice Communication Suite provided by コラボス,” reaching ¥1,540.257 million, up 2.4% year on year.」

「Sales initiatives include proposing remote-work and telework environments, promoting online seminars and campaigns waiving initial fees, and expanding sales of “AmiVoice Communication Suite provided by コラボス” (Note 1), an AI speech recognition service, against a backdrop of the trend toward automation and greater efficiency in call center operations.」

「For its existing services, the company worked to expand sales by securing new projects and contracts for additional seats at existing projects, and by proposing remote-work and telework environments to customers affected by COVID-19.」

「For COLLABOS PHONE, although some existing customers reduced the number of seats due to fluctuations in their business activity, the average number of channels in use during the period increased by 108 to 1,248 channels, and sales increased 28.7% to ¥214.384 million, driven by new contracts and higher communications usage fees.」

「During the cumulative third quarter under review, sales increased mainly through COLLABOS PHONE, the core telephony service driving sales expansion. Although the number of seats declined at some existing customers due to fluctuations in their business activity, the average number of channels in use during the period increased by 78 to 1,225 channels, and sales increased 33.7% to ¥159.827 million, driven by new contracts and higher communications revenue.」

「To capture share in the expanding cloud services market, the company has primarily targeted the on-premises market and worked to expand sales, mainly of telephony services.」

「To capture share in the expanding cloud services market, the company has primarily targeted the on-premises market and worked to expand sales, mainly of telephony services.」

「The company will strengthen its sales capabilities and expand its sales channels by optimizing its integrated product development and sales organization, enhancing functions and adding service offerings to meet client needs, developing new services, implementing pricing strategies to improve its competitive advantage, and expanding services into untapped markets.」

「In its customer information management services, the number of contracted IDs for COLLABOS CRM, a cloud-based inbound customer management system specialized for call center operations, declined due to contract expirations. However, through the provision of total solutions combining these services with telephony services, including COLLABOS CRM Outbound Edition, a cloud-based outbound customer management system specialized for call center operations, the company contributed to overall sales.」

「In its customer information management services, the number of contracted IDs for COLLABOS CRM, a cloud-based inbound customer management system specialized for call center operations, declined due to contract expirations. However, through the provision of total solutions combining these services with telephony services, including COLLABOS CRM Outbound Edition, a cloud-based outbound customer management system specialized for call center operations, the company contributed to overall sales.」

「The company will strengthen its sales capabilities and expand its sales channels by optimizing its integrated product development and sales organization, enhancing functions and adding service offerings to meet client needs, developing new services, implementing pricing strategies to improve its competitive advantage, and expanding services into untapped markets.」

「In this market environment, where further growth is expected, the company believes that accelerating its growth, differentiating itself from competitors, and establishing a competitive advantage are essential to capture the maximum possible market share. It will strengthen its sales capabilities and expand its sales channels by enhancing functions and adding service offerings to meet client needs, developing new services, implementing pricing strategies to improve its competitive advantage, and expanding services into untapped markets.」

「Strengthening sales capabilities and expanding sales channels to expand the customer base: a. Strengthening an organization capable of responding quickly and efficiently to customer needs b. Expanding sales capabilities through a partner strategy c. Expanding the business overseas, particularly in Asia d. Partnerships and M&A with companies offering product synergies」