Changes in User Preferences and Shorter Content Lifespans
First written in FY2016. 4 of 5 entries say "Mitigated", first in FY2019. Latest entry: FY2022.
The whole theme swung hardest in 2026: 4 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Mitigated".
- FY2022MitigatedAnnual report
「Centered on hit content from the previous fiscal year, the strengthening and thorough streamlining of our operating structure proved effective, extending content lifecycles compared with the past. As a result, revenue and profit increased year on year, mainly from content provided to mobile network operators.」
Strengthening and streamlining the operating structure extended content lifecycles and advanced the response to changing preferences and shorter content lifecycles. - FY2021MitigatedAnnual report
「Our group is expanding the range of fortune-telling services and providing a diverse menu and regular renewals, while also strengthening recommendation functions through proactive investment in system development to better respond to user needs.」
The group continues to address changing preferences and shorter content lifecycles by expanding its menu, carrying out regular renewals and strengthening its recommendation functions. - FY2020MitigatedAnnual report
「Accordingly, our group is expanding the range of fortune-telling services and providing a diverse menu and regular renewals, while also strengthening recommendation functions through proactive investment in system development to better respond to user needs.」
The group continues to expand its menu, carry out regular renewals and strengthen its recommendation functions in response to changing preferences and shorter content lifecycles. - FY2019MitigatedAnnual report
「Accordingly, our group is expanding the range of fortune-telling services and providing a diverse menu and regular renewals, while also strengthening recommendation functions through proactive investment in system development to better respond to user needs.」
To address changing preferences and shorter content lifecycles, the group is expanding its menu, carrying out regular renewals and strengthening its recommendation functions. - FY2016First statedAnnual report
「Individual preferences vary widely and change rapidly, and even popular offerings may lose their appeal within a short period. Accordingly, our group is expanding the range of fortune-telling services and working to provide a diverse menu while also actively carrying out renewals.」
The changing preferences of users and shorter lifecycles of popular content pose a risk that the group may be unable to maintain its appeal on an ongoing basis.