Strengthening Branding
First written in FY2022. 4 of 8 entries say "Advanced", first in 2026-05-20. Latest entry: 2026-09-01.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- 2026-09-01AdvancedOther Disclosures
「Relaunched under the new brand “ULS パブリス”」
A new corporate logo was decided in conjunction with the consolidated subsidiary’s corporate name change, giving specific form to the brand refresh. The canonical thread remains unchanged. - FY2026AdvancedAnnual report
「Selling, general and administrative expenses increased by ¥868 million, or 32.3%, from the previous consolidated fiscal year to ¥3,562 million, mainly due to higher personnel expenses resulting from increases in management and administrative staff and improved compensation, higher recruitment costs due to increased consultant hiring and a rise in the cost per consultant hired, and higher advertising expenses resulting from more active branding activities.」
More active branding activities and higher advertising expenses were explicitly identified as factors behind the increase in selling, general and administrative expenses, indicating that the measure continued and became more specific. - FY2026-H1Measure reappearsAnnual report
「Selling, general and administrative expenses were ¥1,645 million, up 49.7% year on year, mainly due to higher personnel expenses associated with increased management and administrative staffing, higher recruitment costs resulting from increased consultant staffing and higher recruitment costs per consultant, and higher advertising expenses accompanying more active branding activities.」
Enhanced branding, whose description as a standalone measure had disappeared in FY2023, was again explicitly identified during the current interim consolidated accounting period as a factor behind more active activities and increased advertising expenses. - FY2023DroppedAnnual reportEnhanced branding, which was presented as a standalone measure in FY2022, cannot be confirmed as an independent measure among the issues to be addressed and growth initiatives for FY2023.
- FY2022First statedAnnual report
「We will steadily implement the measures needed to accelerate internal growth, including strengthening management, enhancing branding, overhauling the compensation system, substantially increasing the recruitment of outstanding personnel, thoroughly strengthening quality control, and refurbishing office infrastructure.」
For the first time, separately identified enhanced branding as a specific growth investment measure over the coming years to substantially expand the consulting business.