Revenue Dependence on Apple and Google
First written in FY2016. 6 of 9 entries say "Mitigated", first in FY2019. Latest entry: FY2025.
The whole theme swung hardest in 2025: 7 of 32 companies on the "Worse" side.
11 other companies' latest entry also says "Mitigated".
- FY2025MitigatedAnnual report
「Square Enix Co., Ltd. 9,277 35.8 / Apple Inc. ※ 3,303 12.7 / Google Inc. ※ 2,534 9.8」
Apple and Google's combined share of sales was 22.5%, down from 31.9% in the previous fiscal year. - FY2024MitigatedAnnual report
「Apple Inc. ※ 4,892 18.8 Google Inc. ※ 3,396 13.1」
Apple Inc. and Google Inc.'s combined share of sales was 31.9%, down further from 38.3% in the previous fiscal year. - FY2022MitigatedAnnual report
「Apple Inc. ※ 7,959 24.5 Google Inc. ※ 4,919 15.1」
Apple and Google's combined share of sales was 39.6%, down from 44.8% in the previous fiscal year. The explanation of the revenue dependence risk itself continues. - FY2021MitigatedAnnual report
「Apple Inc. ※ 10,348 27.9 Google Inc. ※ 6,277 16.9」
Apple Inc. and Google Inc.'s combined share of sales was 44.8%, down further from 50.4% in the previous fiscal year. The explanation of revenue dependence itself continues. - FY2020MitigatedAnnual report
「At present, the proportion of smartphone-exclusive game app services in the Group's sales is increasing, and revenue dependence on the two platform operators, Apple Inc. and Google Inc., has been growing.」
The dependence risk itself continues, but Apple Inc. and Google Inc.'s shares of annual sales declined to 31.3% and 19.1%, respectively, or 50.4% combined. - FY2019MitigatedAnnual report
「At present, the proportion of smartphone-exclusive game app services in the Group's sales is increasing, and revenue dependence on the two platform operators, Apple Inc. and Google Inc., has been growing.」
The explanation of the dependence risk continues, but Apple and Google's combined share of annual sales declined from 86.5% in the previous fiscal year to 80.2% (49.5% + 30.7%). - FY2018RestatedAnnual report
「At present, the proportion of smartphone-exclusive game app services in the Group's sales is increasing, and revenue dependence on the two platform operators, Apple Inc. and Google Inc., has been growing.」
Revenue dependence on the two platform operators, Apple and Google, is reiterated. In the fiscal year, Apple accounted for 54.1% of sales and Google for 32.4%. - FY2017WorsenedAnnual report
「Revenue dependence on the two platform operators, Apple Inc. and Google Inc., has been increasing.」
In the current fiscal year, Apple accounted for 52.4% of sales and Google for 35.4%, with the two companies together accounting for 87.8%. The figures indicating the degree of dependence are explicitly provided. - FY2016First statedAnnual report
「Revenue dependence on the two platform operators, Apple Inc. and Google Inc., has been increasing.」
As the proportion of games exclusively for smartphones has increased, changes in the strategies of the two companies and fluctuations in their commission rates are explicitly identified as risks.