Optimization of Advertising Expenses and Related Costs
First written in FY2019. 8 of 17 entries say "Advanced", first in FY2020-Q2. Latest entry: 2026-05-07.
The whole theme swung hardest in 2019: 2 of 20 companies on the "Worse" side.
2 other companies' latest entry also says "Cited as achieved".
- 2026-05-07Cited as achievedPresentation materials for financial results
「Entertainment posted year-on-year profit growth due to lower advertising and promotion expenses, among other factors」
The company reports that lower advertising and promotion expenses, among other factors, contributed to year-on-year profit growth in the entertainment business. - FY2025AdvancedAnnual report
「Selling, general and administrative expenses decreased 12.3% from the previous consolidated fiscal year to ¥6,984 million, mainly due to lower advertising expenses.」
Selling, general and administrative expenses decreased 12.3% year on year due to the optimization of expenses, including advertising expenses. - FY2025-H1Higher Advertising ExpensesAnnual report
「Advertising expenses 741 ¥ million 1,370 ¥ million」
Advertising expenses for the six-month consolidated period were ¥1,370 million, up from ¥741 million in the same period of the previous year. The company explained that the increase was associated with the release of new products. - FY2024Increase in advertising and selling, general and administrative expensesAnnual report
「Selling, general and administrative expenses increased 21.7% from the previous consolidated fiscal year to ¥7,966 million, mainly due to higher advertising expenses for new releases.」
Selling, general and administrative expenses increased 21.7% year on year, mainly due to higher advertising expenses for new releases. - FY2024-Q2Decrease in advertising and selling, general and administrative expensesAnnual report
「Advertising expenses 1,200 ¥ million 741 ¥ million」
Advertising expenses for the six-month consolidated period were ¥741 million, down from ¥1,200 million in the same quarter of the previous year. Selling, general and administrative expenses also decreased from ¥3,299 million to ¥3,184 million. - FY2024-Q1Decrease in selling, general and administrative expensesAnnual report
「Selling, general and administrative expenses 1,961 1,578」
Selling, general and administrative expenses decreased from ¥1,961 million in the same cumulative period of the previous year to ¥1,578 million. - FY2023-Q3Increase in SG&A expensesAnnual report
「Selling, general and administrative expenses 4,146 4,780」
Selling, general and administrative expenses increased from ¥4,146 million in the same cumulative period of the previous year to ¥4,780 million. - FY2023-Q2Increase in advertising and selling, general and administrative expensesAnnual report
「Advertising expenses 623 ¥ million 1,200 ¥ million」
Advertising expenses increased from ¥623 million in the same quarter of the previous year to ¥1,200 million, while selling, general and administrative expenses also increased from ¥2,863 million to ¥3,299 million. - FY2023-Q1Increase in SG&A expensesAnnual report
「Selling, general and administrative expenses 1,357 1,961」
Selling, general and administrative expenses for the three-month period were ¥1,961 million, up from ¥1,357 million in the same period of the previous year. - FY2022AdvancedAnnual report
「Selling, general and administrative expenses decreased 17.5% from the previous consolidated fiscal year to ¥5,526 million, as the company worked to optimize various expenses.」
The company continued to optimize various expenses, reducing selling, general and administrative expenses by 17.5% year on year. Advertising expenses also decreased from ¥2,155 million to ¥1,126 million. - FY2022-Q2AdvancedAnnual report
「Advertising expenses 762 ¥ million 623 ¥ million」
Advertising expenses for the six-month consolidated period were ¥623 million, down from ¥762 million in the same quarter of the previous year. - FY2021AdvancedAnnual report
「Selling, general and administrative expenses decreased 22.2% from the previous consolidated fiscal year to ¥6,695 million, as the company worked to optimize various expenses.」
The company continued to optimize expenses, reducing selling, general and administrative expenses by 22.2% year on year. - FY2021-Q2AdvancedAnnual report
「Advertising expenses 1,143 ¥ million 762 ¥ million」
Advertising expenses for the six-month consolidated period were ¥762 million, down from ¥1,143 million in the same quarter of the previous year. - FY2021-Q1AdvancedAnnual report
「Selling, general and administrative expenses 1,901 1,586」
Selling, general and administrative expenses for the three-month consolidated period were ¥1,586 million, down from ¥1,901 million in the same period of the previous year. - FY2020AdvancedAnnual report
「Selling, general and administrative expenses decreased 10.0% from the previous consolidated fiscal year to ¥8,602 million, as the company worked to optimize various expenses, including advertising expenses.」
The company continued to optimize expenses, reducing selling, general and administrative expenses by 10.0% year on year. Advertising expenses also decreased from ¥3,836 million to ¥2,325 million. - FY2020-Q2AdvancedAnnual report
「Advertising expenses 2,444 ¥ million 1,143 ¥ million」
Advertising expenses for the six-month consolidated period were ¥1,143 million, down from ¥2,444 million in the same cumulative period of the previous year. - FY2019First statedAnnual report
「Selling, general and administrative expenses decreased 8.7% from the previous consolidated fiscal year to ¥9,558 million, as the company worked to optimize various expenses, including advertising expenses.」
The company describes initiatives to reduce selling, general and administrative expenses by optimizing various expenses, including advertising expenses.