Increasing User Engagement with Existing Games
First written in FY2016-Q3. 20 of 37 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-08-05.
The whole theme swung hardest in 2019: 1 of 7 companies on the "Worse" side.
2 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「For existing titles, we will operate these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
For existing titles, the company continues to implement measures to increase engagement through advertising, video, merchandise and real-world events. - FY2025-H1RestatedAnnual report
「During the interim consolidated accounting period, in the entertainment business we focused on operating existing titles and developing new titles with the aim of increasing engagement with users.」
The company has reiterated its policy of increasing user engagement through the operation of existing titles. - FY2024-Q2AdvancedAnnual report
「The company operated its own IP titles, including "Shironeko Project" and "Travel Island Nyan-ko," to increase user engagement by holding collaboration events with popular IPs.」
The company held collaboration events with popular IPs in "Shironeko Project" and "Travel Island Nyan-ko," giving concrete form to measures to increase engagement with existing titles. - FY2024-Q1AdvancedAnnual report
「The company operated its own IP title "Shironeko Project" to increase user engagement, including by holding collaboration events with popular IPs.」
The company held a collaboration event with a popular IP in "Shironeko Project," giving concrete form to measures to increase user engagement with existing titles. - FY2023-Q3AdvancedAnnual report
「The company provided services to increase user engagement through collaboration events with popular IPs for its own IP titles, including "Shironeko Project," "Alice Gear Aegis" and "Shironeko GOLF."」
The company held collaboration events with popular IPs for 3 of its own IP titles, giving concrete form to measures to increase engagement with existing titles. - FY2023-Q2AdvancedAnnual report
「The company operated its own IP titles to increase user engagement, including "Shironeko Project" and "Alice Gear Aegis," which held collaboration events with popular IPs.」
The company held collaboration events with popular IPs for its own IP titles, giving concrete form to measures to increase user engagement with existing titles. - FY2023-Q1AdvancedAnnual report
「The company operated its own IP titles to increase user engagement, including "Shironeko Project" and "Alice Gear Aegis," which held collaboration events with popular IPs.」
The company held collaboration events with popular IPs for its own IP titles, giving concrete form to measures to increase user engagement. - FY2022AdvancedAnnual report
「Among the company’s own IP titles, the core titles "Shironeko Project" and "Shironeko Tennis" reached their 8th and 6th anniversaries, respectively, and we operated these services to increase user engagement.」
For the core titles owned by the company, the company describes specific service operations marking the 8th anniversary of "Shironeko Project" and the 6th anniversary of "Shironeko Tennis." - FY2022-Q3AdvancedAnnual report
「The company operated its own IP titles to increase user engagement by holding a collaboration event between "Shironeko Project" and the TV anime "Sword Art Online," and between "Alice Gear Aegis" and the PC game "DEAD OR ALIVE Xtreme Venus Vacation."」
The company held specific collaboration events for 2 of its own IP titles and advanced measures to increase user engagement. - FY2022-Q2AdvancedAnnual report
「The company operated its own IP titles to increase user engagement by holding a 9th anniversary event for "Quiz RPG: The Wizard and the Black Cat with Wiz" and a 4th anniversary event for "Alice Gear Aegis," as well as a collaboration event between "Shironeko Project" and the TV anime "My Hero Academia."」
The company held anniversary events for 2 of its own IP titles and a collaboration event with a TV anime in "Shironeko Project." - FY2022-Q1AdvancedAnnual report
「For the company’s own IP titles, we operated the core title "Shironeko Project" and "Alice Gear Aegis" to increase user engagement by holding collaboration events with "Evangelion" and "STEINS;GATE," respectively.」
The company held specific collaboration events for 2 core titles and advanced measures to increase user engagement with existing games. - FY2021AdvancedAnnual report
「During the fiscal year, smartphone games, which account for a large share of revenue, included the third-party IP title "Dragon Quest Walk" (planning and production: Square Enix Co., Ltd.; development: the company), which performed steadily and contributed to the group’s consolidated results. Among the company’s own IP titles, the core titles "Shironeko Project" and "Shironeko Tennis" reached their 7th and 5th anniversaries, respectively, and we operated these services to increase user engagement.」
For the core titles, the company implemented service operations for the 7th anniversary of "Shironeko Project" and the 5th anniversary of "Shironeko Tennis," giving concrete form to measures to increase engagement with existing titles. - FY2021-Q3AdvancedAnnual report
「For the company’s own IP titles, the core title "Shironeko Project" was operated to increase user engagement by holding a collaboration event with the TV anime "BLEACH" and an event commemorating 2,500 days since the game’s launch.」
In "Shironeko Project," the company held a collaboration event with a TV anime and an event commemorating 2,500 days since launch, giving concrete form to measures to increase engagement with existing titles. - FY2021-Q2AdvancedAnnual report
「During the second quarter of the fiscal year, smartphone games, which account for a large share of revenue, included the third-party IP title "Dragon Quest Walk" (planning and production: Square Enix Co., Ltd.; development: the company), which performed steadily and contributed to the group’s consolidated results. The company’s own IP title "Shironeko Project" held a collaboration event with the TV anime "Jujutsu Kaisen," while "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Alice Gear Aegis" held anniversary events, and the core titles performed well.」
As measures to increase engagement with existing titles, the company held a collaboration event with the TV anime "Jujutsu Kaisen" in "Shironeko Project" and anniversary events in "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Alice Gear Aegis." - FY2021-Q1AdvancedAnnual report
「During the first quarter of the fiscal year, smartphone games, which account for a large share of revenue, included the third-party IP title "Dragon Quest Walk" (planning and production: Square Enix Co., Ltd.; development: the company), which held anniversary initiatives and collaboration events with the TV anime "Dragon Quest: The Adventure of Dai," among other activities, contributing to the group’s consolidated results. The company’s own IP title "Shironeko Project" also held a collaboration event with the TV anime "KonoSuba: God’s Blessing on This Wonderful World!," and the core titles performed steadily.」
For core titles, the company held anniversary initiatives and collaboration events with multiple TV anime during the first quarter. - FY2020AdvancedAnnual report
「For the company’s own IP titles, including "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and broadcasting the TV anime "Shironeko Project ZERO CHRONICLE," among other activities.」
As a measure for existing titles, the company broadcast the TV anime "Shironeko Project ZERO CHRONICLE," in addition to its previous advertising, video and merchandise initiatives. - FY2020-Q3AdvancedAnnual report
「Among the company’s own IP titles, the core title "Shironeko Project" performed well, holding a collaboration event with the TV anime "Demon Slayer: Kimetsu no Yaiba" during the quarter.」
As a measure to increase engagement with existing titles, the company held a collaboration event with a TV anime in "Shironeko Project" during the quarter. - FY2020-Q2AdvancedAnnual report
「Among the company’s own IP titles, the core titles "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Alice Gear Aegis" performed well, holding anniversary events during the quarter.」
As a measure to increase engagement with existing titles, the company held anniversary events for 2 core titles during the quarter. - FY2020-Q1AdvancedAnnual report
「The core titles performed well, including "Shironeko Project," where we held a collaboration event with the TV anime "Re:ZERO -Starting Life in Another World-."」
As a measure to increase engagement with existing games, the company specifically held a collaboration event with a TV anime. - FY2019RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
The company reiterates its measures to increase engagement with existing games through TV commercials, online video, merchandise production and real-world events. - FY2019-Q3RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
The company reiterates its measures to increase engagement with existing games through TV commercials, online video, merchandise production and real-world events. - FY2019-Q2RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
The company reiterates its measures to increase engagement with existing games through TV commercials, online video, merchandise production and real-world events. - FY2019-Q1AdvancedAnnual report
「As a group-wide initiative, we held "Colopl Fes 2018" to commemorate the company’s 10th anniversary. We set up stages and booths for a range of titles, including popular titles such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," the long-running service "Colony Life," and the latest VR games, and welcomed many visitors.」
As a measure to increase user engagement with existing titles, the company held a group-wide event commemorating its 10th anniversary and set up stages and booths for multiple titles. - FY2018RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
For existing games, the company continues to implement measures to increase engagement through advertising, online video, merchandise production and real-world events. - FY2018-Q3RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
For existing games, the company continues to implement measures to increase engagement through TV commercials, online video, merchandise production and real-world events. - FY2018-Q2RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
For existing games, the company continues to implement measures to increase engagement through TV commercials, online video, merchandise production and real-world events. - FY2018-Q1RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, producing merchandise, and holding real-world events.」
The company continues its measures to increase engagement with existing games, adding merchandise production to its previous use of TV commercials, online video and real-world events. - FY2017RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, as well as real-world events such as collaboration cafés.」
For existing games, the company continues to implement measures to increase engagement through advertising, online video and real-world events. - FY2017-Q3RestatedAnnual report
「For existing games such as "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, as well as real-world events such as collaboration cafés.」
For existing games, the company continues to operate measures to increase user engagement through TV commercials, online video and real-world events. - FY2017-Q2RestatedAnnual report
「For existing smartphone games, our group has focused on increasing user engagement, while for new games, we have focused on launching them.」
The company reiterates its focus on increasing engagement with existing games. - FY2017-Q1RestatedAnnual report
「For existing games that make a significant contribution to the group’s revenue, including "Quiz RPG: The Wizard and the Black Cat with Wiz" and "Shironeko Project," we have operated these services to increase user engagement by running promotions on TV commercials and online video platforms, as well as real-world events such as collaboration cafés.」
The company describes operating measures to increase engagement with existing games through advertising, online video and real-world events, but does not present milestones for achieving its targets. - FY2016RestatedAnnual report
「For existing smartphone games, we have focused on increasing user engagement」
In addition to explaining business performance, the company identifies dialogue with existing users and the provision of high-quality services as issues to be addressed. - FY2016-Q3First statedAnnual report
「For existing smartphone games, we have focused on increasing user engagement」
For existing titles, the company has adopted an operating policy focused on strengthening relationships with users.