Contextual Targeting Advertising Service Using Contextual Interpretation
First written in FY2021. 6 of 14 entries say "Restated". Latest entry: 2026-08-06.
The whole theme swung hardest in 2021: 2 of 14 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- 2026-08-06AdvancedEarnings presentation
「New product development has entered the final adjustment stage, and sales release has begun」
The company has reported the specific progress of beginning the sales release of a new product for its sensibility marketing service. - FY2026RestatedAnnual report
「As part of this process, we will expand our proprietary sensitivity-targeting advertising service “Trig’s” and contribute to improving the credibility and profitability of various media and companies as an advertising service in Japan’s PMP (Private Market Place) market that connects brand and service affinity.」
The company continues to pursue the expansion of the commercially launched Trig’s in Japan’s PMP market and its development into an advertising service that connects brand and service affinity. - 2026-05-12AdvancedEarnings presentation
「Monetization of the Trig’s business on a standalone basis」
Following the redefinition of its target market, the company has indicated a policy of monetizing the Sensibility Marketing business on a standalone basis and combining it with entertainment. - FY2025AdvancedAnnual report
「As part of this process, we will expand our proprietary sensitivity-targeting advertising service “Trig’s” and contribute to improving the credibility and profitability of various media and companies as an advertising service in Japan’s PMP (Private Market Place) market that connects brand and service affinity.」
The company has provided a more specific direction for expanding the commercially launched Trig’s in Japan’s PMP market and developing it into an advertising service that connects brand and service affinity. - FY2025-H1RestatedAnnual report
「From the consumer perspective in the field of sensitivity marketing, this technology can connect and expand needs such as living true to oneself, living together with society, and finding one’s own lifestyle to live better.」
The company continues to pursue the use of sensitivity AI and sensitivity metadata to understand consumers’ information and lifestyles and expand into sensitivity marketing. - FY2024AdvancedAnnual report
「Commercial launch of the cookie-free sensitivity-targeting advertising service “Trig’s”」
The company’s history states that the cookie-free sensitivity-targeting advertising service “Trig’s” was commercially launched in June 2022. - FY2024-Q3Context interpretation and inference of emotional motivations explicitly statedAnnual report
「In this business environment, technology capable of interpreting context without relying on historical or attribute data will be highly effective. More importantly, our technology does not merely interpret context. It also makes it possible to infer the sensibilities and emotional motivations of the people underlying and forming the background to that context.」
In response to an environment in which cookie information can no longer be used as before, the company has provided a more specific explanation of technology that, in addition to interpreting context without relying on historical or attribute data, can infer the sensibilities and emotional motivations of the people underlying that context. - FY2024-Q1RestatedAnnual report
「Specifically, the Company is developing and providing a new internet advertising service that does not use cookies, as well as a sensibility metadata generation service to enrich companies’ own first-party data.」
The company continues to develop and provide cookie-free advertising services and sensitivity metadata generation services for first-party data in response to the post-cookie environment. - FY2023-Q1RestatedAnnual report
「Specifically, the Company is developing and providing a new internet advertising service that does not use cookies, as well as a sensibility metadata generation service to enrich companies’ own first-party data.」
The company continues to develop and provide cookie-free advertising services and sensitivity metadata generation services for first-party data in response to the post-cookie environment. - FY2022AdvancedAnnual report
「We do more than simply interpret context. We infer the emotions and sensibilities of people who encounter information and advertising, as well as the emotions and sensibilities underlying the information and advertising themselves. We will then expand the scope of our proprietary sensitivity metadata into the internet advertising sector.」
The company has provided a more specific explanation of contextual advertising technology, stating that it infers not only the context of information and advertising but also the emotions and sensibilities of the people who encounter them. - FY2022-Q3RestatedAnnual report
「Specifically, the Company is developing and providing a new internet advertising service that does not use cookies, as well as a sensibility metadata generation service to enrich companies’ own first-party data.」
The company continues to pursue the development and provision of cookie-free internet advertising services and sensitivity metadata generation services in response to the post-cookie environment. - FY2022-Q2AdvancedAnnual report
「Specifically, the Company is developing and providing a new internet advertising service that does not use cookies, as well as a sensibility metadata generation service to enrich companies’ own first-party data.」
As part of its response to the post-cookie environment, development and provision of cookie-free internet advertising services and sensitivity metadata generation services are progressing. - FY2022-Q1RestatedAnnual report
「In addition, we will provide proprietary emotional marketing services, including emotional metadata generation services, contextual targeting advertising services, brand partnerships and cross-promotion, by linking emotional data from entertainment and all other fields.」
The company continues to pursue the provision of sensitivity marketing services, including contextual-targeting advertising services that use sensitivity metadata and context-interpretation technology. - FY2021First statedAnnual report
「Specifically, a form of advertising known as contextual targeting is expected to become more widespread. Rather than interpreting an individual's behavioral history, it interprets the context of the information the user is viewing and delivers advertisements related to that context. We are finding that our technology for understanding human sensibility and emotions is highly useful for interpreting this context. We will expand the application of our proprietary sensory metadata into the internet advertising field.」
Against the backdrop of the cookie-less environment, the company has, for the first time, specifically outlined a policy of applying sensory metadata and contextual interpretation technology to internet advertising and developing contextual targeting advertising services.