Value-Added Database Marketing Using Machine Learning and Deep Learning
First written in FY2016. 19 of 35 entries say "Restated". Latest entry: 2026-08-06.
The whole theme swung hardest in 2018: 1 of 8 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- 2026-08-06AdvancedEarnings presentation
「Strengthening the framework for AI training and quality data Updating the RAG environment」
To differentiate from and coexist with generative AI, the company has specified AI training and quality data, the RAG environment, proprietary data and next-generation personalization functions as ongoing development items. - FY2026AdvancedAnnual report
「By combining a robust knowledge-base reasoning method specialized in specific content fields with its proprietary database, the Company will address these issues, ensure transparency regarding the reasoning underlying answers, and secure reliability. Through these efforts, it will achieve optimal collaboration between generative AI and sensibility AI, develop proprietary data services in the entertainment and marketing fields using sensibility AI that understands complex human sensibilities and emotions, and contribute further to society through “AI that enriches the human spirit.”」
Regarding collaboration with generative AI, the Company presents a specific technical architecture comprising a knowledge base specialized in content fields, robust reasoning, and transparency regarding the basis for that reasoning. - FY2026-H1RestatedAnnual report
「The Company will develop its proprietary sensibility AI, which understands human sensibilities and emotions through data that ordinary AI cannot fully capture, and contribute to the development of the entertainment field.」
The Company has reaffirmed its direction of developing proprietary sensibility AI that understands through data the human sensibilities and emotions that ordinary AI cannot fully capture, and applying it to the entertainment field. - FY2025AdvancedAnnual report
「The Company will address these issues using its proprietary database specialized in domains including sensibility metadata. Generative AI also faces major issues, including hallucinations, meaning factually incorrect answers, and the opacity of the basis for its answers. By combining a robust knowledge-base reasoning method with its proprietary database, the Company will address these issues, ensure transparency regarding the reasoning underlying answers, and secure reliability.」
The Company describes a framework for addressing hallucinations and the opacity of the basis for answers by combining a specialized database, including sensibility metadata, and a knowledge-base reasoning method with generative AI. - FY2025-H1Explicitly identifies the development of a data management platform.Annual report
「During the period, the Company made further progress in building the foundation for its proprietary sensibility AI, data development and data management that enable these capabilities.」
The Company states that, in addition to developing sensibility AI and sensibility data, it made further progress during the period in building a data management platform. - FY2024Explicitly identifies support for solving generative AI issues and metadata structuring.Annual report
「The Company’s proprietary metadata solutions and sensibility AI will have the mission of delivering valuable and responsible responses to the various benefits and harms generated by generative AI in the future.」
The Company specifies the roles of its proprietary metadata solutions and sensibility AI as annotating generative AI outputs, avoiding ambiguity and uncertainty, and systematizing and structuring the growing volume of metadata. - FY2024-Q3RaisedAnnual report
「The Company will also actively pursue mutual complementarity with generative AI going forward and advance technological innovation and the expansion of data development.」
Regarding mutual complementarity with generative AI, the Company has strengthened its wording from the previous recognition that it was “expected” to a policy of actively pursuing it. Technological innovation and expanded data development are also mentioned. - FY2024-Q2Explicitly identifies inference of emotional motivations and expansion of data development.Annual report
「More importantly, the Company’s technology can not only interpret ambiguous contexts but also infer the sensibilities and emotional motivations of people underlying those contexts. In this field, mutual complementarity with generative AI is expected going forward, and the Company will continue to advance technological innovation and expand data development.」
The Company explicitly identifies the ability to infer the sensibilities and emotional motivations of people underlying a context, in addition to interpreting ambiguous contexts, and describes mutual complementarity with generative AI and expanded data development as directions for technological innovation. - FY2024-Q1Explicitly identifies mutual complementarity with generative AI.Annual report
「In this field, mutual complementarity with generative AI is also expected, and the Company will continue to advance technological innovation.」
In addition to existing technologies such as sensibility AI, emotional analysis and context interpretation, the Company explicitly identifies mutual complementarity with generative AI as a direction for technological innovation. - FY2023-Q3Explicitly identifies serendipity.Annual report
「The Company also develops “sensibility technologies,” including sensibility AI and emotional analysis, using this sensibility metadata, and possesses proprietary service development technology that aligns with human sensibilities and emotions and creates serendipity, meaning “a fortunate encounter by chance.”」
The Company describes technologies such as sensibility AI and emotional analysis using sensibility metadata as service development technologies that align with human sensibilities and emotions and create serendipity. - FY2023-Q1RestatedAnnual report
「The Company’s strengths lie in systematically, comprehensively and thoroughly converting human sensibilities and emotions into a database through the entertainment field, particularly music and video, and developing and operating in-house the Media Services Database, one of Japan’s largest sensibility databases, hereinafter referred to as “MSDB.” It also develops “sensibility technologies,” including sensibility AI and emotional analysis, using this sensibility metadata, and possesses proprietary service development technology that aligns with human sensibilities and emotions.」
The Company has reaffirmed the use of sensibility metadata accumulated in MSDB in sensibility technologies such as sensibility AI and emotional analysis as one of its strengths. - FY2022RaisedAnnual report
「AI is expected to become increasingly widespread in society, but unlike general-purpose AI, which pursues efficiency, safety and productivity to enrich society, the Company will more actively advance the development of technology and practical services based on its proprietary sensibility metadata for “AI that understands complex human sensibilities and emotions,” thereby developing “AI that enriches the human spirit” and “AI that connects people’s feelings.”」
In addition to the existing concept of “AI that enriches the human spirit,” the Company has added “AI that connects people’s feelings” and expanded its wording toward more actively advancing the development of practical services that understand complex human sensibilities and emotions. - FY2022-Q3RestatedAnnual report
「These business opportunities will benefit greatly from technology for interpreting ambiguous contexts that are difficult to handle with conventional natural language processing alone. More importantly, the Company’s technology can not only interpret ambiguous contexts but also infer the emotions of people exposed to those contexts.」
The Company continues to explain that, in addition to interpreting ambiguous contexts, its technology can infer the emotions of people exposed to those contexts. - FY2022-Q2Explicitly identifies emotion inference functionality.Annual report
「These business opportunities will benefit greatly from emotional analysis using the Company’s sensibility metadata and technology for interpreting ambiguous contexts that are difficult to handle with conventional natural language processing alone. More importantly, the Company’s technology can not only interpret ambiguous contexts but also infer the emotions of people exposed to those contexts.」
The Company provides a more specific description of its capabilities as technology that can infer the emotions of people exposed to a context, in addition to conventional context interpretation and emotional analysis. - FY2022-Q1RestatedAnnual report
「Since its foundation, the Company has continued developing technology to interpret context and technology to scientifically analyze human sensibilities and emotions, as well as its proprietary sensibility metadata, which plays an important role in developing these technologies.」
The Company continues to develop context interpretation technology, technology for scientifically analyzing human sensibilities and emotions, and sensibility metadata as its technology base. - FY2021RaisedAnnual report
「AI is expected to become increasingly widespread in society, but unlike general-purpose AI, which pursues efficiency, safety and productivity to enrich society, the Company will more actively advance the development of technology and practical services based on its proprietary sensibility metadata for “AI that understands complex human sensibilities and emotions,” thereby developing “AI that enriches the human spirit.”」
The Company is expanding its previous development policy for sensibility AI and specialized AI into practical services that understand complex human sensibilities and emotions and the development of “AI that enriches the human spirit,” using more proactive language. - FY2021-Q3RestatedAnnual report
「The Company is focusing on developing technology to interpret context and technology to scientifically analyze human sensibilities and emotions as technologies capable of realizing these business opportunities. It has also continued developing its proprietary sensibility metadata, which plays an important role in this technology development, since its foundation.」
The Company identifies context interpretation technology, technology for scientifically analyzing human sensibilities and emotions, and sensibility metadata development as its continuing technology base. - FY2021-Q1RestatedAnnual report
「The Company is focusing on developing technology to interpret context and technology to scientifically analyze human sensibilities and emotions as technologies capable of realizing these business opportunities. It has also continued developing its proprietary sensibility metadata, which plays an important role in this technology development, since its foundation.」
The Company continues to state its policy of using machine learning and AI to develop context interpretation technology, technology for scientifically analyzing human sensibilities and emotions, and sensibility metadata. - FY2020RestatedAnnual report
「The Company will more actively advance the development of technology for understanding human emotions and sensibilities through the development and provision of its proprietary “Sensibility AI.” At the same time, it will develop purpose-specific AI focused on particular fields to provide more finely tailored service experiences, and pursue new possibilities for communication between people and machines.」
The Company continues to pursue the development of technology for understanding human emotions and sensibilities through sensibility AI, purpose-specific AI, machine learning and deep learning. - FY2020-Q3RestatedAnnual report
「The Company’s strengths lie in having spent more than 10 years since its foundation systematically, comprehensively and thoroughly converting human emotions and sensibilities into a database through entertainment, developing and operating MSDB in-house as one of Japan’s largest sensibility databases, and applying the sensibility metadata accumulated therein to data analysis and applied data technologies such as AI.」
The Company has reaffirmed the use of sensibility metadata accumulated in MSDB in applied technologies such as data analysis and AI as one of its strengths. - FY2020-Q2RestatedAnnual report
「The Company’s strengths lie in having spent more than 10 years since its foundation systematically, comprehensively and thoroughly converting human emotions and sensibilities into a database through entertainment, developing and operating MSDB in-house as one of Japan’s largest sensibility databases, and applying the sensibility metadata accumulated therein to data analysis and applied data technologies such as AI.」
The Company has reaffirmed the use of sensibility metadata accumulated in MSDB in applied technologies such as data analysis and AI as one of its strengths. - FY2020-Q1RestatedAnnual report
「The Company’s strengths lie in having spent more than 10 years since its foundation systematically, comprehensively and thoroughly converting human emotions and sensibilities into a database through entertainment, developing and operating MSDB in-house as one of Japan’s largest sensibility databases, and applying the sensibility metadata accumulated therein to data analysis and applied data technologies such as AI.」
The Company has reaffirmed the use of sensibility metadata accumulated in MSDB in applied technologies such as data analysis and AI as one of its strengths. - FY2019RestatedAnnual report
「Going forward, to develop its proprietary Sensibility AI technology, the Company will develop and apply analytical technologies, including machine learning, deep learning and natural language processing, with an even greater focus on understanding sensibilities and emotions, and expand its value-added database marketing business based on its proprietary database, including recommendation and personalization services, analysis and forecasting services, development and production support, and sales promotion support.」
The Company has reaffirmed its policy of applying machine learning, deep learning and natural language processing to sensibility AI and expanding into recommendation, analysis, forecasting and various support services. - FY2019-Q3RestatedAnnual report
「The Company’s strengths lie in systematically, comprehensively and thoroughly converting human emotions and sensibilities into a database, and in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases, as well as applied data technologies such as data analysis and AI using the sensibility data accumulated therein.」
The Company has reaffirmed the use of sensibility data accumulated in MSDB in applied technologies such as data analysis and AI as one of its strengths. - FY2019-Q2RestatedAnnual report
「The Company’s strengths lie in systematically, comprehensively and thoroughly converting human emotions and sensibilities into a database, and in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases, as well as applied data technologies such as data analysis and AI using the sensibility data accumulated therein.」
The Company has reaffirmed the use of sensibility data accumulated in MSDB in applied technologies such as data analysis and AI as one of its strengths. - FY2019-Q1RestatedAnnual report
「The Company’s strengths lie in systematically, comprehensively and thoroughly converting human emotions and sensibilities into a database, and in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases, as well as applied data technologies such as data analysis and AI using the sensibility data accumulated therein.」
The Company has reaffirmed the use of sensibility data accumulated in MSDB in applied technologies such as data analysis and AI as one of its strengths. - FY2018RaisedAnnual report
「The Company will continue developing and applying analytical technologies such as machine learning and deep learning, and, through the development and provision of its proprietary “Sensibility AI” and “purpose-specific AI,” pursue new possibilities for communication between people and machines that understand human emotions and sensibilities.」
The Company is expanding its policy of using machine learning and deep learning into the development and provision of sensibility AI and purpose-specific AI, and communication between people and machines. - FY2018-Q3RestatedAnnual report
「The Company’s strengths lie in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases, and in applied data technologies such as data analysis and artificial intelligence (AI), using the sensibility data accumulated through MSDB.」
The Company continues to identify the application of MSDB’s sensibility data to applied technologies such as data analysis and AI as one of its strengths. - FY2018-Q2RestatedAnnual report
「The Company’s strengths lie in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases, and in applied data technologies such as data analysis and artificial intelligence (AI), using the sensibility data accumulated through MSDB.」
The Company has reaffirmed its policy of applying MSDB’s sensibility data to applied technologies such as data analysis and AI. - FY2018-Q1RestatedAnnual report
「The Company’s strengths lie in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases, and in data analysis and other applied data technologies, including artificial intelligence (AI), using the sensibility data accumulated through MSDB. By further developing the “technology for scientifically analyzing emotions” cultivated through MSDB, the scope of data development is expanding into general consumer products, facility information, broadcast information and events, and the Company is increasingly able to provide original marketing services linking sensibility data from every field.」
The Company has reaffirmed its policy of applying MSDB’s sensibility data to applied technologies such as data analysis and AI, and to marketing services for general consumer products, facility information, broadcast information and events. - FY2017-Q3RestatedAnnual report
「The Company’s strengths lie in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases. By further developing the “technology for scientifically analyzing emotions” cultivated through MSDB, the Company is increasingly able to provide original marketing services that can be linked to general consumer products, events and services.」
The Company continues to pursue the application of emotional information analysis technology cultivated through MSDB to marketing services linked to general consumer products, events and services. - FY2017-Q2RestatedAnnual report
「The Company’s strengths lie in its in-house development and operation of MSDB, one of Japan’s largest entertainment databases. By further developing the “technology for scientifically analyzing emotions” cultivated through MSDB, the Company is increasingly able to provide original marketing services that can be linked to general consumer products, events and services.」
The Company continues to indicate its intention to apply the emotional information analysis technology cultivated through MSDB to marketing services linked to general consumer products, events and services. - FY2016First statedAnnual report
「The Company will continue developing and applying analytical technologies such as machine learning and deep learning, advancing recommendation and personalization services, and expanding its value-added database marketing business based on its proprietary database, including analysis services, forecasting services and development support.」
The Company indicates a policy of extending its analytical technologies beyond enhancing recommendations to analysis, forecasting and development support services.