Selective Focus on Business Assets and Opportunities and Strengthening of the Leadership Team and Corporate Culture
First written in FY2018. 5 of 15 entries say "Raised", first in FY2022. Latest entry: 2026-10-02.
74 other companies' latest entry also says "Advanced".
- FY2026ReframedAnnual report
「Music, video works and other content produced in Japan are expected to be distributed increasingly on a global scale, beyond language barriers, not only in Japan but also internationally. In addition, an era is arriving in which anyone can become a creator. As a company capable of contributing in this era, we are transforming ourselves from a provider of data and systems into a company that creates and amplifies IP content.」
The company has broadened its strategic positioning from one centred on providing data and systems to becoming a company that creates and amplifies IP content. - FY2026-H1Defining the scope of IP supportAnnual report
「By using the affective AI, entertainment-sector databases and data management technologies we have developed, we will discover the talents of many artists and creators, visualise their respective stories and worldviews, and ultimately support the discovery, production and distribution of new content (IP), as well as the promotion, collaboration and secondary development of that content by combining it with affective marketing.」
Regarding the concept of connecting entertainment and affective marketing, the company has defined a support process covering the discovery of artists' and creators' talents, visualisation of their stories and worldviews, discovery, production and distribution of IP, and promotion, collaboration and secondary development. - FY2025RaisedAnnual report
「Specifically, we will use our proprietary data and technology to support the discovery, production, distribution and marketing of IP, including entertainment content and creators that may become intellectual property.」
Regarding the concept of connecting entertainment and affective marketing, the company has defined the scope as end-to-end support, from discovering IP through production and distribution to marketing. - FY2025-H1Defining new communications with participants, including fansAnnual report
「Over the medium term, we will connect our existing core entertainment business with our new affective marketing business, combining communication activities involving major companies throughout Japan, individual business owners, producers and consumers with entertainment's ability to amplify empathy, thereby contributing to the realisation of new communications that connect the philosophies, stories and feelings of artists, creators, companies, producers, consumers and fans.」
Regarding the concept of connecting the existing entertainment and affective marketing businesses, the company has added fans to the participants to be connected and describes the objective as realising new communications that connect their philosophies, stories and feelings. - FY2024RaisedAnnual report
「As the business domain expands from data services for the existing entertainment business to data services for the new affective marketing business, it will become increasingly necessary to strengthen the sales workforce and sales structure and improve consulting capabilities that can support customers before proposals and after projects are secured.」
In addition to strengthening the existing sales and marketing structure, the company has explicitly stated that it will strengthen its sales workforce and sales structure and improve consulting capabilities before and after proposals. - FY2024-Q2Defining the participants to be connected and the value of those connectionsAnnual report
「Over the medium term, we will connect our existing core entertainment business with our new affective marketing business, combining communication activities involving major companies throughout Japan, individual business owners, producers and consumers with entertainment's ability to amplify empathy, thereby contributing to the realisation of a society that connects the philosophies and stories of artists, creators, companies, producers and consumers.」
Regarding the concept of connecting the existing entertainment and affective marketing businesses, the company lists artists, creators, companies, producers and consumers as the participants to be connected and describes the objective as realising a society that connects their respective philosophies and stories. - FY2023-Q1RaisedAnnual report
「Over the medium term, we will connect our existing core entertainment business with our new affective marketing business, combining communication activities involving major companies throughout Japan, individual business owners, producers and consumers with entertainment's ability to amplify empathy, thereby contributing to the realisation of a society that connects awareness and empathy.」
The company has expanded the scope of its business by explicitly identifying not only major companies throughout Japan but also individual business owners, producers and consumers as participants to be connected by its existing entertainment business and affective marketing business. - FY2022RaisedAnnual report
「In addition, we will strengthen our sales and marketing structure, which is a key challenge in expanding our earnings capacity, including through external partnerships.」
In addition to developing the leadership team and cultivating the corporate culture, the company has explicitly added strengthening its sales and marketing structure, including through external partnerships, thereby expanding the scope of its management and human resources initiatives. - FY2020RestatedAnnual report
「By connecting the entertainment and non-entertainment sectors through the themes of affect and emotion, we will strengthen the restructuring of our business with telecommunications operators, expand licensees for our database and related technology services, conduct proof-of-concept services and prototype development as initiatives to seed the next core business, and strengthen the business through the productisation and opening up of our proprietary assets. We will also strengthen development by focusing on affective AI technologies and affective metadata and upgrading systems to deliver service experiences (UX) based on these proprietary technologies, while strengthening human resources and management by recruiting non-development personnel to enhance our planning and sales capabilities, developing the leadership team, and further cultivating and embedding the corporate culture.」
The company continues to pursue an integrated policy covering the selective concentration of business assets and opportunities, expansion of licensees, proof-of-concept projects, productisation, AI development, and the strengthening of human resources and corporate culture. - FY2018First statedAnnual report
「We will strengthen our human resources and management by selectively focusing on business assets and opportunities, developing the leadership team and further embedding the corporate culture.」
As management measures to strengthen the business in preparation for the next core business, the company has for the first time explicitly stated a policy of advancing the selective concentration of business assets and opportunities, leadership development and the embedding of the corporate culture in an integrated manner.