Strengthening the department-store channel through the acquisition of the CHOYA business
First written in FY2016. 9 of 17 entries say "Advanced", first in FY2021. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1Declining ready-made share alongside rising made-to-order shareAnnual report
「In the consumer direct-to-consumer business in the department-store channel’s ready-made and made-to-order shirt departments, sales initiatives including exclusive single-company operations and shops for the CHOYA brand and the promotion of lead-operator status for jointly operated stores resulted in shares at the end of the interim period of 74% for ready-made dress shirts, down 2 percentage points from the end of the previous fiscal year, and 82% for made-to-order shirts, up 3 percentage points.」
While continuing sales initiatives involving CHOYA and other brands, the share of ready-made dress shirts declined by 2 percentage points to 74%, while the share of made-to-order shirts increased by 3 percentage points to 82%. CHOYA SHIRT SHOP increased by 2 stores during the interim period. - FY2025AdvancedAnnual report
「In the department-store channel’s dress-shirt departments, the company’s ongoing sales policy of exclusive single-company operations and shops for the CHOYA brand, together with the promotion of lead-operator status for jointly operated stores, increased its shares at the end of the fiscal year to 76% for ready-made dress shirts and 79% for made-to-order shirts. This represented increases of 1 percentage point and 3 percentage points, respectively, from the end of the previous fiscal year.」
The department-store channel share based on the CHOYA business increased to 76% for ready-made products and 79% for made-to-order products. - FY2025-H1AdvancedAnnual report
「In the department-store channel’s dress-shirt departments, the company’s ongoing sales policy of creating dedicated CHOYA brand corners, exclusive single-company operations and shops increased its shares at the end of the interim period to 77% for ready-made dress shirts and 77% for made-to-order shirts, up 2 percentage points from the end of the previous fiscal year.」
Through dedicated CHOYA brand corners, exclusive single-company operations and shops, the department-store shares of ready-made and made-to-order shirts increased from 75% to 77%. - FY2024AdvancedAnnual report
「In the department-store channel’s dress-shirt departments, the company has maintained high shares of 75% for ready-made dress shirts and 75% for made-to-order shirts through its ongoing sales policy of creating dedicated CHOYA brand corners, exclusive single-company operations and shops. For ready-made dress shirts, in addition to CHOYA’s ultra-easy-care and slim-fit shirts, the company is strengthening proposals for new styles and price ranges suited to regional and store characteristics and is also expanding its women’s shirt offering to attract more fans.」
The company maintained a 75% department-store share for both ready-made and made-to-order CHOYA brand shirts, while broadening its initiatives to propose styles and prices suited to regional and store characteristics and to expand its women’s shirt offering. - FY2024-Q3AdvancedAnnual report
「Through its ongoing sales policy of creating dedicated CHOYA brand corners, exclusive single-company operations and shops, the company has maintained high department-store shares of 75% for ready-made dress shirts and 75% for made-to-order shirts. For ready-made dress shirts, in addition to CHOYA’s ultra-easy-care and slim-fit shirts, the company is strengthening proposals for new styles and price ranges suited to regional and store characteristics, aiming to attract more fans.」
The company maintained a 75% department-store share for both ready-made and made-to-order CHOYA brand shirts, while broadening its product range with new styles and price points suited to regional and store characteristics. - FY2024-Q1AdvancedAnnual report
「The company is increasing its share in department-store ready-made dress-shirt and made-to-order shirt departments by creating dedicated CHOYA brand corners and exclusive single-company operations. It aims to make the sales floors exclusively operated by the company and convert them into shops by further increasing its current 75% share, thereby building the CHOYA brand. It also plans to launch the development and sale of CHOYA women’s products and expand into handkerchiefs, aprons, pajamas, eco-bags and cushion covers made from shirt fabrics, while pursuing CHOYA brand building with the aim of opening directly operated stores in 3 years.」
The company put CHOYA’s current department-store share at 75% and set out specific plans to further increase the share, establish exclusive single-company operations and shops, expand into women’s apparel and household goods, and open directly operated stores in 3 years. - FY2023RaisedAnnual report
「CHOYA brand building, dedicated corners, exclusive single-company operations and shops」
The company plans to further increase the CHOYA brand’s current 72% department-store share and promote exclusive single-company operations and shops. It is also expanding its scope from strengthening existing sales floors to expanding the brand business, with plans to open directly operated stores in 3 years and enter women’s apparel and household goods. - FY2023-Q3AdvancedAnnual report
「In the department-store channel, we continue to focus on converting CHOYA brand offerings into dedicated corners and shops. By implementing sales expansion measures, including opening the second CHOYA SHIRT SHOP in the men's clothing department of Keio Department Store, sales of ready-made dress shirts reached 126% of the year-earlier period and gross profit 127%, while sales of custom shirts reached 112% and gross profit 120%, respectively, maintaining an upward trend in both sales and gross profit.」
The company advanced the creation of dedicated CHOYA brand corners and shops and opened its second CHOYA SHIRT SHOP at Keio Department Store. Department-store sales and gross profit for ready-made and made-to-order shirts increased from the previous-year period. - FY2023-Q2AdvancedAnnual report
「In the department-store channel, we continue to increase our share by converting CHOYA brand offerings into dedicated corners and shops. As a result, sales of ready-made dress shirts were 118% of the year-earlier period and gross profit was 113%, while sales of custom shirts were 114% and gross profit was 115%, respectively, with both sales and gross profit turning to an upward trend.」
The increase in the CHOYA brand’s department-store share through dedicated corners and shops was reflected in higher sales and gross profit for ready-made dress shirts and made-to-order shirts. - FY2023-Q1AdvancedAnnual report
「In the department-store channel, the company is increasing its share through dedicated CHOYA brand corners and shops, while improving profitability by transferring transactions to a scan-based sales arrangement. It expects similar gains in the share of ready-made and made-to-order shirts and improvements in trading terms for autumn/winter 2022 merchandise.」
The company explains that dedicated CHOYA brand corners and shops are increasing its share and that transferring transactions to a scan-based sales arrangement is improving profitability. It expects further gains in the share of ready-made and made-to-order shirts and improvements in trading terms for autumn/winter 2022 merchandise. - FY2022-Q1RestatedAnnual report
「Creating dedicated CHOYA-SHIRT brand corners and exclusive single-company operations in department-store shirt departments」
The company reaffirms the creation of dedicated CHOYA-SHIRT brand corners and exclusive single-company operations and shops in department stores as measures to improve the profitability of its existing business. - FY2021AdvancedAnnual report
「The company’s combined share of ready-made dress shirts and made-to-order shirts at department stores increased from 68% at the end of the previous fiscal year to 72% at the end of the fiscal year.」
In connection with the rollout of the CHOYA brand at department stores and the move toward exclusive single-company operations, the company’s department-store share increased from 68% to 72%. - FY2017RestatedAnnual report
「In the previous-year period, the initial launch of ready-made products for department stores following the acquisition of the business from CHOYA boosted the figures. In the fiscal year ending March 2017, however, that initial launch effect had faded, in addition to the following factors contributing to the decline.」
The company continues to explain that the fading of the initial launch effect from acquiring CHOYA’s ready-made business for department stores was a factor behind the decline in revenue. - FY2017-Q3RestatedAnnual report
「Sales volume declined substantially from the previous-year period because the initial launch effect from acquiring CHOYA㈱’s ready-made wholesale business in February 2015 was absent this year, among other factors.」
The company continues to cite the absence in the current period of the initial launch effect from the acquisition of the CHOYA㈱ business as a factor behind the decline in sales volume. - FY2017-Q2RestatedAnnual report
「Sales volume declined substantially from the previous-year period because the initial launch effect from acquiring CHOYA㈱’s ready-made wholesale business in February last year was absent this year, and the launch of autumn merchandise was delayed by the prolonged hot weather, among other factors.」
The company continues to cite the absence in the current period of the initial launch effect from the acquisition of the CHOYA㈱ business as a factor behind the decline in sales volume. - FY2017-Q1Initial launch effect fadesAnnual report
「Sales volume declined substantially from the previous-year period because the initial launch effect from acquiring CHOYA㈱’s ready-made wholesale business in February last year was absent this year, among other factors.」
Regarding the business acquisition previously cited as a factor behind increased department-store sales, the company explained that the initial launch effect had faded in the current quarter. - FY2016Cited as achievedAnnual report
「In domestic sales, sales to the department-store channel substantially exceeded the previous year as a result of the acquisition of part of the business from CHOYA㈱ in the previous fiscal year.」
The company cited the business acquisition in the previous fiscal year as a factor behind increased department-store sales in its explanation of the current fiscal year’s results.