Expansion of direct sales, original products and internet sales

「Membership of the company’s online store, “山喜 Online Shop,” increased from 40,122 at the end of the previous fiscal year to 46,333, steadily expanding the customer base.」

「In the online-sales business of the consumer direct-to-consumer business (BtoC), the company strengthened its promotion of functional short-sleeve shirts, including moisture-wicking and quick-drying products, in anticipation of a prolonged summer, and expanded items suited to the shift toward more casual office fashion at its online store, “山喜 Online Shop.” As a result, sales remained firm. Membership increased from 40,122 at the end of the previous fiscal year to 43,223 at the end of the interim period, further strengthening the customer base.」

「Membership of the company’s online store, “山喜 Online Shop,” increased from 33,144 at the end of the previous fiscal year to 40,122 at the end of the fiscal year, expanding the customer base.」

「In the online-sales business of the consumer direct-to-consumer business (BtoC), membership of the company’s online store, 山喜 Online Shop, increased from 33,144 at the end of the previous fiscal year to 36,589 at the end of the interim period, while sales and gross profit increased. In terms of products, the company began selling “CHOYA 1886,” a Japan-made product marketed under its core “CHOYA” brand as a web-exclusive item, and “SHIRT MAKER CHOYA,” a no-iron knit shirt.」

「In the mass-retail channel’s consumer direct-to-consumer business, the number of “SHIRT HOUSE” stores increased from 109 at the end of the previous fiscal year to 119 at the end of the fiscal year.」

「In the consumer direct-to-consumer business (BtoC), membership of the company’s online store, 山喜 Online Shop, increased from 26,651 at the end of the previous fiscal year to 31,562 at the end of the third quarter, and sales exceeded the previous-year period. In the mass-retail channel, the number of concession counters operating under the “SHIRT HOUSE” shop name increased from 109 at the end of the previous fiscal year to 116 at the end of the third quarter.」

「In the mass-retail channel, the number of concession counters operating under the “SHIRT HOUSE” shop name increased from 109 at the end of the previous fiscal year to 115 at the end of the second quarter.」

「The company operates concession counters under its original SHIRT HOUSE (Shirt House) brand in mass retailers’ shirt departments, and has set a target of expanding from 109 stores at the end of the fiscal year to 167 stores in 3 years.」

「In the mass-retailer channel, sales at SHIRT HOUSE concession sales floors reached 139% of the year-earlier period and gross profit 145%, creating conditions for securing earnings reliably. The number of members on our own website, the Yamatoki online shop, increased from 19,007 at the end of the previous consolidated fiscal year to 25,089 at the end of the third quarter of the current consolidated fiscal year. As demand for lower-priced products such as bundled offerings grew under the impact of inflation, sales reached 115% of the year-earlier period and gross profit 117%, both progressing smoothly.」

「In the mass-retailer channel, the number of SHIRT HOUSE concession sales floors increased by 6, from 96 at the end of the previous consolidated fiscal year to 102 at the end of the second quarter of the current fiscal year. In addition, thorough training for in-store sales staff lifted sales to 141% of the year-earlier period and gross profit to 149%. The ratio of full-price sales also increased, lifting the gross margin, and earnings improvement is progressing smoothly. The number of members on our own website, the Yamatoki online shop, increased from 19,007 at the end of the previous consolidated fiscal year to 22,938 at the end of the second quarter of the current fiscal year. The second quarter is normally the transition period between summer and autumn products, but summer products performed well this year, helped by the weather. In internet sales, we also took steps to prevent lost sales opportunities, including introducing so-called cart-abandonment software that alerts customers when they have left products in their online shopping cart. Together with active use of sales promotion measures such as social media and web advertising, this kept sales at 117% and gross profit at 119% of the year-earlier period, both progressing smoothly.」

「The number of members on our own website, the Yamatoki online shop, increased, and the richer assortment of original products lifted internet sales to 107% of the year-earlier period. We also improved earnings by reviewing the cost-effectiveness of sales promotion through social media and other channels. We will strengthen development of new original products, including women's products, with the aim of reaching internet sales of ¥1.3 billion in fiscal 2023 and ¥2.0 billion in fiscal 2024.」

「For internet sales, we strengthened sales promotion by offering sets of low-priced and prior-year products and seeking to acquire new customers by increasing registrations on the official Yamatoki website.」

「By further strengthening our ongoing initiatives, including increasing the share of original products and improving transaction terms through the conversion of the CHOYA-SHIRT brand into dedicated corners and single-company operations in department-store shirt sections, expanding SHIRT HOUSE concession stores in mass-retailer dress-shirt sections, and growing internet sales centered on the official Yamatoki website, we will work to restore sales and earnings.」

「Our combined share of ready-made and custom shirts at department stores expanded from 68% at the end of the previous consolidated fiscal year to 72% at the end of the current consolidated fiscal year, while at mass retailers we increased the number of concession stores for shirts from 68 to 80. As online shopping rapidly expanded, we positioned the omnichannel integration of the above in-store and online sales as our most important business and strengthened sales promotion, resulting in strong internet sales at 118% of the year-earlier period.」

「As online shopping rapidly expands as a consumer purchasing style, we positioned internet sales as our most important business and strengthened sales promotion. In addition, we rebuilt the official Yamatoki online store in early March 2021 to expand sales. As a result of these measures, internet sales were strong at approximately 120% of the year-earlier period.」

「As online shopping rapidly expands as a consumer purchasing style, we positioned internet sales as our most important business and strengthened sales promotion. In addition, we plan to rebuild the official Yamatoki online store in early March 2021 to expand sales.」

「At mass retailers, we operate shops for our original SHIRT HOUSE brand, and are working toward a target of expanding the number of shops from the current 68 to 150 in the future.」

「Our share of custom shirts at department stores continued to expand, while internet sales and other channels also remained firm.」

「Under these conditions, although our group struggled during the first half of the summer season due to the cool summer and other factors, sales of knit-fabric shirts grew against the backdrop of the shift toward more casual business styles, high-performance easy-care shirts also remained firm, our share of custom shirts at department stores expanded, and internet sales and other channels grew.」

「As a measure, we will strengthen the planning and development of original products, centered on the CHOYA brand in the department-store channel and the SHIRT HOUSE brand in the mass-retailer channel, and expand sales floors where these products are sold directly to consumers. We will also strengthen internet sales centered on original products.」

「On the other hand, sales to other channels have progressed smoothly, including increased internet sales, an expanded rollout of dress shirts through concession counters at mass retailers, and increased orders for custom shirts for specialty stores from company-owned factories.」

「Meanwhile, the increase in internet sales, the rollout of dress shirts through concession counters at mass retailers, and the increase in orders for custom shirts for specialty stores at company-owned factories have progressed smoothly.」

「③ Amid changes in the competitive environment for retailers, apparel withdrawals may continue, particularly among mid-sized mass retailers. As a measure, we will strengthen the assortment of original products sold through direct-sales formats such as SHIRT HOUSE, while increasing sales through direct-sales formats, including internet sales.」

「Sales through other channels are performing steadily, including the expansion of internet sales, the growth of concession sales of dress shirts at mass retailers, and increased orders for made-to-order shirts for specialty retailers at directly operated factories.」

「Meanwhile, the gross margin continues to improve due to increased internet sales, the expanded rollout of dress shirts through concession counters, and increased sales of value-added products through the specialty-store channel.」

「In addition, the cost ratio continues to improve due to the expansion of internet sales, increased sales of value-added products, and the growth of concession sales of dress shirts at mass retailers, among other factors.」

「Meanwhile, the cost ratio improved from the same period of the previous year due to the expansion of internet sales, increased sales of value-added products, and the growth of concession sales of dress shirts at mass retailers, among other factors.」

「Meanwhile, the gross margin improved from the same period of the previous year due to the expansion of internet sales, increased sales of value-added products, and the growth of concession sales of dress shirts at mass retailers, among other factors.」

「As a measure, we will strengthen the assortment of original products sold through direct-sales formats such as SHIRT HOUSE, while increasing sales through direct-sales formats, including internet sales.」

「As a measure, we will strengthen the assortment of original products sold through direct-sales formats, including POLO and SHIRT HOUSE, while increasing sales through direct-sales formats, including internet sales.」

「As a measure, we will strengthen the assortment of original products sold through direct-sales formats, including POLO and SHIRT HOUSE, while increasing sales through direct-sales formats, including internet sales.」

「As a measure, we will strengthen the assortment of original products sold through direct-sales formats, including POLO and SHIRT HOUSE, while increasing sales through direct-sales formats, including internet sales.」

「As a measure, we will strengthen the assortment of original products sold through direct-sales formats, including POLO and SHIRT HOUSE, while increasing sales through direct-sales formats, including internet sales.」