Improving Proposal Capabilities and Conversion Rates
First written in FY2019-Q1. 2 of 3 entries say "Advanced", first in FY2024. Latest entry: FY2026.
4 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the current consolidated fiscal year, key indicators increased, including the number of contracts held for “No.1ビジネスサポート” (5,070 to 5,188 year on year) and average revenue per customer (¥12,400 to ¥14,400 year on year). The number of contracts held has continued to grow even after exceeding 5,000.」
The company records improvements in the number of contracts held and average revenue per customer through service-menu changes, price revisions and ongoing customer support. - FY2024AdvancedAnnual report
「Following the complete overhaul of the No.1 Business Support service menu in October 2023, contracts with new customers have remained solid, and ARPU (average revenue per user) has also gradually improved.」
The company states that new customer contracts remained steady and ARPU improved following the renewal of its menu of proposal-based services. - FY2019-Q1First statedAnnual report
「Against this backdrop, as key priorities for the current fiscal year, our group focused on establishing and developing an environment for shifting from person-dependent sales to an organizational sales approach to strengthen our proposal capabilities and improve our closing rate, expanding new sales channels, and enriching the product lineup of our proprietary products.」
The company explicitly identifies strengthening proposal capabilities and improving conversion rates as key priorities for the current fiscal year for the first time.