Building a new revenue structure through the distillery business

「At Rokko Mountain Distillery, sales progressed steadily as sales of canned highballs increased, but sales for the wholesale business as a whole remained flat because of the increase in sales of lower-priced products.」

「At Rokko Mountain Distillery, we developed and launched canned highballs to reach a broad range of consumers, and raised awareness of the Rokko Mountain Distillery whisky brand by beginning sales at convenience stores and food supermarkets, which consumers use as convenient shopping outlets. In overseas markets, we are also steadily achieving results with sales partners as a foothold for future sales.」

「At Rokko Mountain Distillery, sales increased substantially, supported by an expanded product lineup and additional sales from canned highballs and other products.」

「In addition, to address the prolonged depreciation of the yen, we worked to develop overseas sales channels and sought to strengthen the export business by selling through airport duty-free shops and actively exhibiting products at overseas trade shows, particularly in ASEAN countries.」

「At Rokko Mountain Distillery, active participation in nationwide and specialist trade shows raised awareness and expanded the customer base. In addition, the company established an office in Singapore and developed overseas sales channels, particularly in the ASEAN region, including by exhibiting at overseas trade shows, resulting in steady sales.」

「At the Rokko Mountain Distillery, sales grew substantially because sales increased at duty-free stores, which are at the forefront of inbound tourism consumption, and because the Company expanded its sales activities across various distribution markets. However, it was difficult to pass the full increase in purchase prices caused by the rapid depreciation of the yen through to selling prices, and gross profit in this segment did not increase.」

「At Rokko Mountain Distillery, sales remained strong, driven by increased sales resulting from greater awareness and demand from inbound visitors. However, reduced purchasing due to rising prices, weak sales of premium products and intensifying price competition prevented the segment from increasing profit.」

「At Rokko Mountain Distillery, active participation in nationwide and specialist trade shows raised awareness and expanded the customer base, resulting in steady sales.」

「In addition, at Rokko Mountain Distillery, sales and gross profit in this segment increased, supported by the nationwide expansion of sales and the strengthening of the product lineup through the sale of limited-edition whisky aged in cedar casks, followed by the resumption of sales of previously suspended products.」

「At the Rokko Mountain Distillery, revenue and gross profit in the segment increased due in part to the launch of whisky stored and matured in cedar casks used in sake production, in addition to expanding sales of standard products.」

「At Motomachi WHISKY in Chuo Ward, Kobe, and Ashiya WHISKY in Ashiya, Hyogo Prefecture, we held tasting events for pure malt whisky produced at the Rokko Mountain Distillery in Nada Ward, Kobe, as well as events comparing whiskies from famous distilleries in the United Kingdom.」

「In July of the same year, we opened the Rokko Mountain Distillery in Nada Ward, Kobe, on Mount Rokko, a landmark of Kobe. Through the production and maturation of whisky, tours and tastings, and sales, the distillery is intended to become a hub for a new whisky-focused culture by appealing to whisky enthusiasts and people sensitive to new information in Japan and around the world.」

「The Group is promoting medium- to long-term structural reforms and pursuing the distillery business, a manufacturing business that can make maximum use of its sales and procurement markets and product information through a market-in approach. The business covers the production and maturation of whisky and spirits, tours and tastings, and sales.」

「The Group is promoting medium- to long-term structural reforms and pursuing the distillery business, a manufacturing business that can make maximum use of its sales and procurement markets and product information through a market-in approach. The business covers the production and maturation of whisky and spirits, tours and tastings, and sales.」

「As part of its medium- to long-term structural reforms, the Group is pursuing the distillery business, a manufacturing business that can make maximum use of its sales and procurement markets and product information through a market-in approach. The business covers the production and maturation of whisky and spirits, tours and tastings, and sales.」

「As part of its medium- to long-term structural reforms, the Group is pursuing the distillery business, a manufacturing business that can make maximum use of its sales and procurement markets and product information through a market-in approach. The business covers the production and maturation of whisky and spirits, tours and tastings, and sales. Through this initiative, the Group aims to generate earnings by building a new earnings structure and maximize corporate value through synergies with downstream businesses.」