Gaining Regional Share Through a Multi-Brand Rollout

「We opened アレックスコンフォートモラージュ柏 (Kashiwa City, Chiba Prefecture) in Chiba Prefecture for the first time, a beauty lifestyle shop combining practical lifestyle goods and cosmetics from around the world, regardless of brand origin.」

「In May of that year, the Group opened Alex Comfort カメイドクロック (Koto-ku, Tokyo), a beauty and lifestyle shop combining convenient household goods with cosmetics from around the world.」

「In October of the same year, we opened ＆ｌｕｌｕ長崎スタジアムシティ (Nagasaki City, Nagasaki Prefecture), offering imported cosmetics, fragrances, general cosmetics, lifestyle goods and food products, as well as 長崎Ｓ.Ｃ.ＷＨＩＳＫＹ (Nagasaki City, Nagasaki Prefecture), the first store of its kind in Nagasaki Prefecture, featuring maturing casks for whisky sold by the measure and antique furniture as fixtures, and offering a selection of Japanese and overseas whiskies.」

「To bring its initiatives to more customers and communities, our group will actively work to expand its store network beyond the Keihanshin area, its core market, to Hokkaido, the Tokyo metropolitan area, Chubu, Kinki and Kyushu.」

「In April 2024, the company opened “PLAZA ALEX Hibiya Chanter” (Chiyoda-ku, Tokyo) as a lifestyle shop offering carefully selected products with a sophisticated and original assortment, including interior goods, bags and accessories, regardless of whether they were from Japan or overseas or major or niche brands, and selected for their ability to grow more appealing with use. In the same month, it opened “&lulu MARK IS Fukuoka Momochi” (Chuo-ku, Fukuoka), offering lifestyle goods, cosmetics, food and other items that beautify everyday life within a one-of-a-kind concept.」

「Retail　＆ｌｕｌｕマークイズ　福岡ももち (Chuo-ku, Fukuoka)　Store　10,886　－　Internal funds　March 2024　April 2024　213.43」

「In October of the same year, we opened 川端ＷＨＩＳＫＹ Ｅｓｔａｂｌｉｓｈｅｄ ｉｎ ２０２３ (Hakata-ku, Fukuoka), the first store of its kind in Fukuoka Prefecture, offering a wide range of Japanese and overseas whiskies, including many hard-to-source products.」

「In February 2023, we opened プラザアレックスラクエ四条烏丸 (Shimogyo-ku, Kyoto), the first プラザアレックス store in Kyoto Prefecture. In July of the same year, we opened アレックスコンフォートクレフィ三宮 (Chuo-ku, Kobe).」

「In February 2023, the company opened Plaza Alex Laque Shijo Karasuma (Shimogyo-ku, Kyoto City), its first store in Kyoto Prefecture, under the concepts of “proposing a new way of living” and “discovering favorites of your own.”」

「In October 2022, the company opened Alex Comfort Kishiwada Kankan Bayside Mall (Kishiwada City, Osaka Prefecture), selecting items suited to a comprehensive lifestyle encompassing clothing, food and housing. In November of the same year, it renovated Charlie Southern Mall Rokko (Nada-ku, Kobe) as a hybrid-format store, newly incorporating lifestyle elements such as greenery-focused kitchen goods, apparel and food products in addition to sophisticated cosmetics.」

「In the same month, we opened アレックスコンフォートオアシス２１ (Higashi-ku, Nagoya), offering a selection of cosmetics from Japan and overseas and lifestyle goods for enjoying everyday life more pleasantly and beautifully. In April of the same year, we opened 青山ＷＨＩＳＫＹ　Ｅｓｔａｂｌｉｓｈｅｄ　ｉｎ　２０２２, offering more than 500 types of whisky from Japan and overseas, including many hard-to-source products such as duty-free-shop exclusives.」

「In January 2022, the company changed the store brands of Outrex Wakimachi (Mima City, Tokushima Prefecture) and Outrex Kawauchi (Tokushima City, Tokushima Prefecture) to Alex Sports Wakimachi and Alex Sports Kawauchi, respectively, and renovated them to expand their outdoor and sports-brand lineups.」

「In October of that year, the Group opened Ashiya WHISKY (Ashiya, Hyogo), a whisky specialist store carrying approximately 1,000 varieties of whisky from around the world, including Scotch.」

「In June of the same year, at アレックスコンフォートサザンモール六甲 (Nada-ku, Kobe), and in July, at アレックスコンフォート丸亀 (Marugame City, Kagawa Prefecture), we expanded the apparel and kitchen-tool ranges and introduced distinctive local food products. We successively changed the store brands to ＬｉｆｅＳｔｙｌｅｌａｂｏｒａｔｏｒｙプラザアレックスサザンモール六甲 and プラザアレックス丸亀, respectively, and reopened them under the concepts of “proposing a new way of living” and “discovering your own personal favorites.”」

「In April 2021, we opened 青山ＷＨＩＳＫＹ (Shibuya-ku, Tokyo), a malt bar specializing in more than 300 types of whisky from Japan and overseas, including old bottles no longer in production. In May 2021, we expanded the apparel and kitchen-tool range at アレックスコンフォートウッディタウン (Sanda City, Hyogo Prefecture), introduced distinctive local food products and changed the store brand to Life Style laboratory プラザアレックスウッディタウン, reopening it under the concepts of “proposing a new way of living” and “discovering your own personal favorites.”」

「In December 2020, the company opened Alex Comfort Hoshigaoka Terrace (Chikusa-ku, Nagoya), selecting cosmetics from Japan and overseas and lifestyle goods that help customers enjoy a more pleasant and beautiful everyday life. In the same month, it opened Motomachi WHISKY (Chuo-ku, Kobe), a specialty store offering approximately 1,500 types of whisky and spirits, ranging from standard products from Japan and overseas to hard-to-find premium whiskies.」

「We relocated the store to アウトレックス川内店 (Tokushima City, Tokushima Prefecture) within the existing facility housing デコール川内店 and チャーリー川内店 (Tokushima City, Tokushima Prefecture). In addition to the outlet products previously sold there, we significantly expanded the range of products from popular Japanese outdoor gear brands that propose outdoor styles rooted in Japan’s climate and culture. We reopened it as a manufacturer-authorized limited-edition store with a product range designed to serve a broader customer base.」

「In March 2020, we opened プラザアレックス大津京 (Otsu City, Shiga Prefecture), centered on kitchens, interiors, furniture and apparel, under the concept of “a store where customers can discover ideas for a new way of living and their own personal favorites.” In the same month, we opened アレックスコンフォートアスナル金山 (Naka-ku, Nagoya) in Aichi Prefecture for the first time, offering mainly fragrances and imported and domestic cosmetics, as well as accessories, nail products and foot care items, in a store where customers can freely, enjoyably and casually select products to create their own vision of total beauty.」

「After relocating some product categories to a newly built mixed-use facility developed near the adjacent head office building, we reopened the facility in March 2020, the third-quarter consolidated accounting period, as 「デコールＧＲＥＥＮ・earth café」 and 「ＧｏＧｏＢＩＫＥ」.」

「In December 2018, we opened アレックスコンフォートイコットニコット岡山 (Kita-ku, Okayama City), the first アレックスコンフォート store in Okayama Prefecture.」

「In October 2018, Charlie 小松島店 (Komatsushima, Tokushima) and the adjacent Our Liquor 小松島店 (Komatsushima, Tokushima) were consolidated and renovated into a hybrid-format store that leverages the strengths of both stores, including their respective drug and cosmetics, and alcoholic beverage and food categories.」

「Through this relocation and renovation, ＴＯＯＬＳ ＡＮＤ ＤＥＳＩＧＮ was integrated with プラザアレックス.」

「We transferred the “food” content of alcoholic beverages and food products and the “beauty” content of cosmetics and hair care products sold at the adjacent チャーリー高松丸亀町グリーン店, combining them with the lifestyle goods traditionally sold at the store. We renovated both stores into a hybrid format to enhance synergies.」

「In the same month, we transferred imported cosmetics, fragrances and other products sold at the adjacent アレックスコンフォートサザンモール六甲店 to チャーリーサザンモール六甲店 (Nada-ku, Kobe), in order to increase synergies with the general cosmetics department that チャーリーサザンモール六甲店 had traditionally operated and create a product range that would appeal to a broader customer base. At the same time, アレックスコンフォートサザンモール六甲店 was renovated to introduce apparel from strong-performing categories and vintage furniture as a new category.」

「Sales and gross profit at アレックスコンフォートピエリ守山店, a hybrid store opened in April 2017, also exceeded plan and have remained strong.」

「In April of that year, the Group opened Alex Comfort ピエリ守山 (Moriyama, Shiga), offering a broad hybrid product range centered on household goods, food, alcoholic beverages and cosmetics under the theme of coordinating a complete lifestyle from work to leisure in one's own way.」

「In September 2016, we began operating アレックスコンフォートＮＵ茶屋町プラス (Kita-ku, Osaka), where customers can freely select products chosen around the theme of “fun,” regardless of whether they are from Japan or overseas or what category they belong to. We also opened and began operating ＧｏＧｏ ＣＡＭＰ (ゴーゴーキャンプ) within デコール川内店 (Tokushima City, Tokushima Prefecture), offering a wide selection of authentic camping gear, clothing and bags to elevate customers’ outdoor lifestyles.」

「We opened アレックススポーツブルメール舞多聞店 and 文具館チャーリー鴨島店, respectively. In October of the same year, we reopened ビューティーライフストアチャーリーサザンモール六甲店 and アレックスコンフォートサザンモール六甲店 following renovations. In February 2016, we opened Valleed’or (ヴァリドール), after separating and relocating the apparel and fashion accessories division of ＰＬＡＺＡＡＬＥＸ沖浜店.」

「As a comprehensive lifestyle company, our group also aims to deploy multiple brands in each area according to local needs and gain regional market share across a broad range of lifestyle categories.」