Hybrid retail spaces and item mix combining owned brands

「国内外のブランドを問わず、使い勝手の良い生活雑貨と世界中のコスメティックが融合したビューティーライフスタイルショップアレックスコンフォートモラージュ柏（千葉県柏市）を千葉県に初出店いたしました。」

「We opened アレックスコンフォートモラージュ柏 (Kashiwa City, Chiba Prefecture) in Chiba Prefecture for the first time, a beauty lifestyle shop combining practical lifestyle goods and cosmetics from around the world, regardless of brand origin.」

「In May of that year, the Group opened Alex Comfort カメイドクロック (Koto-ku, Tokyo), a beauty and lifestyle shop combining convenient household goods with cosmetics from around the world.」

「We opened ＆ｌｕｌｕ長崎スタジアムシティ (Nagasaki, Nagasaki) in Nagasaki Prefecture for the first time, offering imported cosmetics, fragrances, general cosmetics, household goods, food and other products, as well as 長崎Ｓ.Ｃ.ＷＨＩＳＫＹ (Nagasaki, Nagasaki), also opened in the prefecture for the first time, offering domestic and international whiskies with aging casks for whisky sales by the measure and antique furniture used as fixtures.」

「In the same month of the same year, we opened ＆ｌｕｌｕマークイズ福岡ももち (Chuo-ku, Fukuoka), offering household goods, cosmetics, food and other products through a distinctive concept and providing items that enhance everyday life.」

「In the same month of the same year, we opened ＆ｌｕｌｕマークイズ福岡ももち (Chuo-ku, Fukuoka), offering household goods, cosmetics, food and other products in a distinctive concept and providing items that enhance everyday life.」

「In December 2023, at チャーリー沖浜店 (Tokushima, Tokushima), we renovated the store to expand its range of cosmetics, domestic and overseas luxury brands, fragrances and other products, with a focus on cosmetics.」

「We also added outdoor products to the range and renovated the store into a format proposing cycle camping. In the same month of the same year, we relocated and reopened the outdoor shop 好日山荘徳島山城店 (Tokushima, Tokushima) in the same commercial complex as アレックススポーツ沖浜店 (Tokushima, Tokushima).」

「As a specific initiative, following the shift to individual discretion as the basic approach to wearing masks as a COVID-19 countermeasure, the company renovated Alex Comfort Takamatsu Marugamemachi Green (Takamatsu City, Kagawa Prefecture) in April 2023 for the “post-mask” era, including by expanding the sales area for makeup-related products and trend cosmetics.」

「We opened プラザアレックスラクエ四条烏丸 (Shimogyo-ku, Kyoto) in Kyoto Prefecture for the first time, based on the concepts of “Suggestions for a New Lifestyle” and “Discover Your Own Favorites.”」

「In November of the same year, チャーリーサザンモール六甲店 (Nada-ku, Kobe) reopened after renovation as a hybrid-format store incorporating new lifestyle elements, including high-sensitivity cosmetics, kitchen goods centered on greenery, apparel and food products.」

「The store reopened after renovation as a hybrid-format store incorporating new lifestyle elements, including selected household goods and interior products, in addition to high-sensitivity cosmetics focused on beauty and health, pharmaceuticals and daily necessities.」

「At Charlie Rainbow Road (Takamatsu, Kagawa), the Group carried out a full renovation of the store's interior and exterior and reopened it on 4 March 2022 as a hybrid-format store. In addition to trend-focused cosmetics, medicines and daily necessities centered on beauty and health, the renovated store newly incorporated lifestyle elements such as select household goods and interior products.」

「In October of the same year, at チャーリーウッディタウン店 (Sanda, Hyogo), and in November of the same year, at チャーリー丸亀店 (Marugame, Kagawa), we expanded the food department sales floors and renovated the stores to enhance their ranges of kitchen, interior and other products tailored to customers' lifestyles.」

「We will differentiate ourselves by meeting customer needs through an item mix made possible by the product strategy foundations developed by each business division and brand.」

「In May 2021, Alex Comfort ウッディタウン (Sanda, Hyogo) expanded its apparel and kitchen-tool range and introduced distinctive local food products, changing its store brand and reopening as Life Style laboratory Plaza Alex Woody Town under the concepts of proposing new lifestyles and helping customers discover their own favorites. In the same month, Charlie Branch Otsukyo (Otsu, Shiga) expanded its new product range, including novelty stationery, a general-goods section, and outdoor and leisure sections under the theme of adding reliability to low prices, changing its store brand and reopening as Charlie DS Branch Otsukyo.」

「In addition to the outlet products previously sold, we significantly expanded the range of products from popular Japanese outdoor gear brands that propose outdoor styles rooted in Japan’s climate and culture. We reopened the store as a manufacturer-authorized limited-edition shop with a product range designed to serve a broader customer base.」

「In addition to converting the site of デコール沖浜店 to a real estate business, we relocated some product categories to ＹＡＭＡＳＨＩＲＯ ＴＥＲＲＡＣＥ (Tokushima City, Tokushima Prefecture), a mixed-use facility newly built in March 2020 as part of development near the adjacent head office building, and reopened them as デコールＧＲＥＥＮ・earth café and ＧｏＧｏＢＩＫＥ.」

「After relocating some product categories to a newly built mixed-use facility developed near the adjacent head office building, we reopened the facility in March 2020, the third-quarter consolidated accounting period, as 「デコールＧＲＥＥＮ・earth café」 and 「ＧｏＧｏＢＩＫＥ」.」

「In the retail business, we will continue to actively open stores in markets with strong demand, while seeking new sources of earnings through initiatives such as renovating stores in line with changes in culture and needs and developing sales floors that combine our existing brands in hybrid formats.」

「In October of the same year, we integrated チャーリー小松島店 and the adjacent アワーリカー小松島店 and renovated them into a hybrid store leveraging the strengths of both stores, with drugstore and cosmetics products, alcoholic beverages and food products.」

「We opened チャーリー川内店＜ＴＯＫＵＳＨＩＭＡ　ＡＩＲＰＯＲＴ＞ (Itano District, Tokushima Prefecture) in the domestic-flight departure lounge of Tokushima Awaodori Airport, selling cosmetics, stationery, food products and Tokushima souvenirs, among other items.」

「In addition to the cosmetics, medicines, daily necessities and baby products normally carried by Charlie stores, the store now offers interior goods, kitchen accessories, kitchen appliances, wine and food, further broadening its range of proposals.」

「In October 2018, Charlie 小松島店 (Komatsushima, Tokushima) and the adjacent Our Liquor 小松島店 (Komatsushima, Tokushima) were consolidated and renovated into a hybrid-format store that leverages the strengths of both stores, including their respective drug and cosmetics, and alcoholic beverage and food categories.」

「We relocated and renovated the area as an interior section that prominently features leading domestic furniture brands and raises store loyalty through a product mix more closely focused on the core target of customers in their 30s and 40s.」

「We transferred the “food” content of alcoholic beverages and food products and the “beauty” content of cosmetics and hair care products sold at the adjacent チャーリー高松丸亀町グリーン店, combining them with the lifestyle goods traditionally sold at the store. We renovated both stores into a hybrid format to enhance synergies.」

「In the same month, we transferred imported cosmetics, fragrances and other products sold at the adjacent アレックスコンフォートサザンモール六甲店 to チャーリーサザンモール六甲店 (Nada-ku, Kobe), in order to increase synergies with the general cosmetics department that チャーリーサザンモール六甲店 had traditionally operated and create a product range that would appeal to a broader customer base. At the same time, アレックスコンフォートサザンモール六甲店 was renovated to introduce apparel from strong-performing categories and vintage furniture as a new category.」

「We opened アレックスコンフォートピエリ守山店, offering a broad hybrid range centered on lifestyle goods, food, alcoholic beverages and cosmetics under the theme “coordinating your own lifestyle from ON to OFF.”」

「In April of that year, the Group opened Alex Comfort ピエリ守山 (Moriyama, Shiga), offering a broad hybrid product range centered on household goods, food, alcoholic beverages and cosmetics under the theme of coordinating a complete lifestyle from work to leisure in one's own way.」

「The Lifestyle Business Division changed its sales-floor layout to strengthen food and wine sales and pursue the theme of staying close to customers’ lifestyles “in a more familiar and casual way.” At the stationery stores, the introduction of products from the Homekeeper Business Division and promotional products increased average customer spending, and sales and gross profit exceeded the previous period’s results on an existing-store basis.」

「We will expand hybrid sales areas combining our owned brands, such as “cosmetics × lifestyle goods × food and alcoholic beverages.”」

「We will expand hybrid sales areas combining our owned brands to meet customer needs, such as the “cosmetics × lifestyle goods × food and alcoholic beverages” format operated in the Hyogo area and elsewhere.」