Joint Development of Original Products through Vertical Collaboration between the Trading Division and Stores

「Although demand for drinking at home showed signs of leveling off, sales of some original products, including low-priced sparkling wines often consumed on special occasions, continued to expand.」

「Although measures to prevent the spread of COVID-19 continued, sales, gross profit and segment profit increased as the company continued to capture growing demand for drinking at home and strengthened its lineup of limited-edition products not yet launched in Japan and relatively high-priced products offering greater added value amid the global whisky boom.」

「In particular, sales increased as distribution channels expanded to restaurants and other food-service establishments for products developed and marketed as everyday wines for home consumption and as affordable, easy-drinking sparkling wines offering good value for money.」

「Among our original products, sales of alcoholic beverages developed as cocktail bases on a market-in basis increased substantially, buoyed by unprecedented demand generated by the Rugby World Cup.」

「Sales of original products increased as we expanded the number of market-in products and distinctive products we carried.」

「In the whisky category, sales increased substantially as we strengthened our selection by proposing a wide range of whiskies, including Scotch whisky positioned as the next highball trend and bourbon whisky at the forefront of the craft movement. Original products are also growing as we introduce market-in products and products from new and unconventional categories to the market.」

「Against the backdrop of the recent craft boom, we launched distinctive products with a story, including spirits made at small distilleries and whisky linked to the Rugby World Cup, and sales are steadily increasing.」

「We expanded the lineup of original products and began new initiatives, such as holding seminars at trade shows and other events. The effects have begun to emerge in some areas, and the original product category has made a strong start.」

「For our original products, performance has been strong as we worked to raise awareness by exhibiting at trade shows and other events.」

「For our original products, in addition to spirits developed on a market-in basis to better meet customer needs by emphasizing customer feedback, strong sales of liqueurs at customer outlets have directly translated into higher revenue.」

「For our original products, we emphasize customer feedback and develop spirits on a market-in basis to better meet customer needs. Sales of these products are growing steadily alongside the acquisition of repeat customers.」

「Our original products have begun to deliver visible results as we worked to raise awareness through trade shows and other opportunities.」

「During the 3rd quarter cumulative consolidated period, we actively exhibited at trade shows, mainly featuring our original whisky products, and sales have been trending upward alongside greater product awareness.」

「As a result of increasing the number of sales staff, we have strengthened approaches to new customers and made detailed proposals to existing customers. In addition, the benefits of exhibiting at various trade shows, mainly for original products, are gradually becoming apparent.」

「We will strengthen the Group-wide vertically integrated process of jointly developing distinctive alcoholic beverages, food and other products suited to the retail division's store concepts from the upstream stage with the Trading Division, and selling them at downstream stores.」