Increasing revenue per member by expanding original products
First written in FY2025. 6 of 7 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-08-07.
The whole theme swung hardest in 2023: 1 of 9 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「During the fiscal year, we opened 45 Pilates K stores to maximize our share of the expanding Pilates market. We also launched new products, including a protein product in mango-yogurt flavor from our original "&Fit" series, and worked to expand product sales alongside studio operations so that customers could achieve greater benefits by combining the products with lessons.」
The Company continues to launch new products in the &fit series and expand sales of products used in combination with lessons. - FY2026-H1AdvancedAnnual report
「We also strengthened merchandising, mainly through subscription purchases, and introduced new lessons, thereby increasing LTV.」
The disclosure states that LTV increased through stronger merchandising centered on subscription purchases and the introduction of new lessons. - FY2025First statedAnnual report
「We plan to increase revenue per member by expanding merchandising.」
The Company is expanding product sales through instructors and studios nationwide, including the launch of products in the &fit series and sales of products used in combination with lessons.