Enhancing RENOSY’s Functionality and Brand Awareness
First written in FY2018-Q3. 8 of 14 entries say "Advanced", first in FY2018. Latest entry: 2026-09-14.
44 other companies' latest entry also says "Advanced".
- 2026-09-14AdvancedFinancial Results Presentation
「中期的な認知拡大に向けた約5億円のマスマーケティング投資」
RENOSYの認知拡大施策が、約5億円のマスマーケティング投資として具体化している。 - FY2026-H1RestatedAnnual report
「Against the backdrop of initiatives to increase awareness and individual investors’ active and sustained investment in real estate as part of the shift from savings to investment, we expanded revenue strongly.」
The company continues to attribute revenue growth to initiatives to increase RENOSY’s awareness. - FY2024RestatedAnnual report
「Against the backdrop of initiatives to increase awareness and individual investors’ active and sustained investment in real estate, we expanded our market share strongly, including achieving the No. 1 position in used condominium investment for 5 consecutive years.」
The company continues to explain that it expanded market share through initiatives to increase RENOSY’s awareness. - FY2022AdvancedAnnual report
「The number of RENOSY members is also increasing as a result of efficient customer acquisition through digital marketing.」
RENOSY’s awareness and customer acquisition initiatives have become more specifically focused on efficient customer acquisition through digital marketing, with the link to membership growth explained. - FY2021RestatedAnnual report
「Revenue was ¥85,388 million, up 35.4% year on year, mainly because the number of RENOSY members increased as a result of greater awareness of RENOSY.」
The company continues to explain that increased RENOSY awareness has driven membership growth and higher revenue. - FY2020AdvancedAnnual report
「To increase awareness of RENOSY, we will also strengthen brand promotion through real-world customer touchpoints, including the production of a brand film and the introduction of agent uniforms.」
RENOSY’s awareness initiatives have expanded beyond conventional digital measures to promotion through real-world touchpoints, including a brand film and agent uniforms. - FY2020-Q2AdvancedAnnual report
「Under these business conditions, our group was affected by the spread of COVID-19, including stagnation in sales activities as financial institutions reduced their operations, a decline in the number of properties available for brokerage as property managers curtailed operations, and lower use of electronic applications as the brokerage industry weakened. However, we have focused on advancing digital transformation in anticipation of long-term industry changes, including the early establishment of a non-face-to-face sales structure, strengthening our proprietary media and the shift toward digital transformation in the rental industry, and the impact on our results has been limited.」
In addition to earlier initiatives related to RENOSY’s awareness and customer acquisition base, the company is strengthening its proprietary media and establishing a non-face-to-face sales structure. - FY2019AdvancedAnnual report
「We will also seek to increase awareness further by opening RENOSY to third parties and making it an open platform.」
In addition to the previous focus on functionality and brand awareness, the company has developed a policy of opening RENOSY to third parties to facilitate transactions across the real estate industry. - FY2019-Q1RestatedAnnual report
「In the RENOSY used condominium platform business, we have worked to increase the number of members and maintain and improve the conversion rate by enhancing RENOSY’s functionality and increasing awareness of the RENOSY brand.」
The policy of improving member numbers and the conversion rate through RENOSY functionality enhancements and increased brand awareness remains in place. - FY2018AdvancedAnnual report
「Against this backdrop, in the RENOSY used condominium platform business, we have worked to increase the number of members and maintain and improve the conversion rate by expanding the functionality of the app and web portal and increasing brand awareness.」
The company states that it continued expanding the app and web portal and increasing brand awareness, resulting in higher membership. - FY2018-Q3First statedAnnual report
「In the used condominium platform business, RENOSY, we have worked to increase the number of members and maintain and improve the conversion rate by enhancing RENOSY’s functionality and increasing awareness of the RENOSY brand.」
This is the earliest identifiable reference to measures linking RENOSY functionality enhancements and increased brand awareness to improvements in member numbers and the conversion rate.