Global promotion of Japanese fashion and style
First written in FY2016. 27 of 40 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-09-15.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As of the end of January 2026, the Group operated stores in Japan, including in Harajuku, Tokyo, and Minamihorie, Osaka. Overseas, it operated 6 stores in Hong Kong, 8 in China, 1 in the US and 1 in South Korea.」
The Group expanded its domestic and overseas formats, operating stores in the US and South Korea in addition to Hong Kong and China. - FY2026-H1AdvancedAnnual report
「In its China business, the Company completed the closure of unprofitable stores by the previous fiscal year and had reduced its operations to 6 stores in 4 tier-one cities—Shanghai, Beijing, Shenzhen and Guangzhou—at the start of the current fiscal year. Concentrating its human resources and product resources has put existing-store sales on a recovery trend. In addition, Hong Kong and South Korea have also achieved growth exceeding the plan and the previous year, and the overseas strategy has entered a new phase.」
The Company concentrated its China business in 4 tier-one cities and 6 stores, opened new-strategy stores in Beijing and Shanghai and the first overseas CONZ store, and reported growth in Hong Kong and South Korea exceeding the plan and the previous year. - FY2025AdvancedAnnual report
「May 2024: Opened “STUDIOUS TOKYO NEW YORK” in New York’s SoHo district, marking its first entry into the US mainland.」
As part of its efforts to take Japanese fashion to the world, the Company entered the US mainland for the first time and opened a physical store in New York. - FY2025-Q1RestatedAnnual report
「Based on its corporate philosophy of “Taking products originating in Japan to the world,” the Company is pursuing 6 initiatives to achieve the medium-term management plan announced in March 2024, whose final fiscal year is the fiscal year ending January 2028: ① strengthening its human resources and organization, ② strengthening physical stores, ③ strengthening e-commerce, ④ strengthening products, ⑤ strengthening overseas operations, and ⑥ M&A.」
The Company continues to pursue its corporate philosophy of “Taking products originating in Japan to the world” through a new medium-term management plan and 6 initiatives. - FY2024RestatedAnnual report
「The Group has adopted “Taking products originating in Japan to the world” as its corporate slogan and is working to achieve its corporate philosophy of “Creating a fashion company that takes products originating in Japan to the world and realizing the happiness and dreams of customers, employees, business partners and shareholders through business expansion.” Under this philosophy, the Company has established 5 VISIONS: “Delighting customers worldwide,” “A group of fashion professionals,” “Next Made in Japan,” “Expansion into the world’s 10 largest cities,” and “¥100 billion in sales as quickly as possible / ¥50 billion in e-commerce sales.” Its basic policy is to enhance corporate value by strengthening its products, developing stores, improving services, developing human resources and contributing to society.」
The Company continues to pursue “Taking products originating in Japan to the world” and the 5 VISIONS, as well as its basic policy of enhancing corporate value through product enhancement, store development and human resources development. - FY2024-Q2SoftenedAnnual report
「As a result, at the end of the second quarter of the fiscal year ending January 2024, the Company operated 88 stores in total: 41 STUDIOUS stores, including 3 e-commerce stores; 19 UNITED TOKYO stores, including 2 e-commerce stores; 16 PUBLIC TOKYO stores, including 2 e-commerce stores; 6 A＋ TOKYO stores, including 2 e-commerce stores; and 6 THE TOKYO stores, including 2 e-commerce stores. The total number of physical stores was 77, comprising 57 in Japan and 20 overseas.」
From 97 stores in total and 28 overseas physical stores at the end of the previous fiscal year, the Company opened no stores and closed 9 stores during the cumulative period, reducing the totals to 88 stores and 20 overseas stores. - FY2024-Q1SoftenedAnnual report
「As a result, at the end of the first quarter of the fiscal year ending January 2024, the Company operated 94 stores in total: 43 STUDIOUS stores, including 3 e-commerce stores; 22 UNITED TOKYO stores, including 2 e-commerce stores; 17 PUBLIC TOKYO stores, including 2 e-commerce stores; 6 A＋ TOKYO stores, including 2 e-commerce stores; and 6 THE TOKYO stores, including 2 e-commerce stores. The total number of physical stores was 83, comprising 58 in Japan and 25 overseas.」
The total number of stores decreased from 97 at the end of the previous fiscal year to 94, while overseas physical stores declined from 28 to 25. The Company closed 2 UNITED TOKYO stores and 1 PUBLIC TOKYO store in mainland China, reducing the scale of its overseas operations. - FY2023AdvancedAnnual report
「The total number of physical stores reached 86, comprising 58 in Japan and 28 overseas.」
As part of the expansion of Japanese fashion, centered on 5 formats, the Company had 86 physical stores as of the end of January 2023, including 28 overseas, increasing the scale of its overseas operations. - FY2023-Q3AdvancedAnnual report
「As a result, at the end of the third quarter of the fiscal year ending January 2023, the Company operated 96 stores in total: 43 STUDIOUS stores, including 3 e-commerce stores; 24 UNITED TOKYO stores, including 2 e-commerce stores; 17 PUBLIC TOKYO stores, including 2 e-commerce stores; 6 A＋ TOKYO stores, including 2 e-commerce stores; 5 THE TOKYO stores, including 1 e-commerce store; and 1 TOKYO DEPARTMENT STORE store, e-commerce only. The total number of physical stores was 85, comprising 58 in Japan and 27 overseas.」
The network of 6 formats expanded to 96 stores in total, including 85 physical stores and 27 overseas physical stores, advancing the domestic and overseas expansion of Japanese fashion. - FY2023-Q2AdvancedAnnual report
「As a result, at the end of the second quarter of the fiscal year ending January 2023, the Company operated 94 stores in total: 41 STUDIOUS stores, including 3 e-commerce stores; 24 UNITED TOKYO stores, including 2 e-commerce stores; 18 PUBLIC TOKYO stores, including 2 e-commerce stores; 6 A＋ TOKYO stores, including 2 e-commerce stores; 4 THE TOKYO stores, including 1 e-commerce store; and 1 TOKYO DEPARTMENT STORE store, e-commerce only. The total number of physical stores was 83, comprising 56 in Japan and 27 overseas.」
The 6 formats operated 94 stores in total, including 83 physical stores and 27 overseas physical stores, expanding the domestic and overseas presence of Japanese fashion. - FY2023-Q1AdvancedAnnual report
「As a result, at the end of the first quarter of the fiscal year ending January 2022, the Company operated 91 stores in total: 41 STUDIOUS stores, including 3 e-commerce stores; 22 UNITED TOKYO stores, including 2 e-commerce stores; 17 PUBLIC TOKYO stores, including 2 e-commerce stores; 6 A＋ TOKYO stores, including 2 e-commerce stores; 4 THE TOKYO stores, including 1 e-commerce store; and 1 TOKYO DEPARTMENT STORE store, e-commerce only. The total number of physical stores was 80, comprising 56 in Japan and 24 overseas.」
The Company’s total number of stores reached 91, including 80 physical stores and 24 overseas physical stores, expanding the domestic and overseas presence of Japanese fashion. - FY2022AdvancedAnnual report
「The total number of physical stores reached 77, comprising 54 in Japan and 23 overseas.」
With 5 formats as its core businesses, the Company expanded its domestic and overseas physical store network as of the end of January 2022, bringing the number of overseas physical stores to 23. - FY2022-Q3AdvancedAnnual report
「As a result, at the end of the third quarter of the fiscal year ending January 2022, the Company operated 89 stores in total: 42 STUDIOUS stores, including 4 e-commerce stores; 22 UNITED TOKYO stores, including 3 e-commerce stores; 17 PUBLIC TOKYO stores, including 3 e-commerce stores; 2 THE TOKYO stores, physical stores only; 5 A＋ TOKYO stores, including 2 e-commerce stores; and 1 TOKYO DEPARTMENT STORE store, e-commerce only. The total number of physical stores was 76, comprising 57 in Japan and 19 overseas.」
The Company’s network, including its core and new formats, reached 89 stores in total, with 76 physical stores and 19 overseas physical stores, expanding the domestic and overseas presence of Japanese fashion. - FY2022-Q2AdvancedAnnual report
「As a result, at the end of the second quarter of the fiscal year ending January 2022, the Company operated 72 stores in total: 38 STUDIOUS stores, including 4 e-commerce stores; 19 UNITED TOKYO stores, including 2 e-commerce stores; 14 PUBLIC TOKYO stores, including 2 e-commerce stores; and 1 TOKYO DEPARTMENT STORE store, e-commerce only. The total number of physical stores was 63, comprising 48 in Japan and 15 overseas.」
The number of overseas physical stores increased from 13 at the end of the previous fiscal year to 15, as the Company advanced the overseas expansion of Japanese fashion, including store openings and e-commerce operations in mainland China. - FY2022-Q1AdvancedAnnual report
「As a result, at the end of the first quarter of the fiscal year ending January 2022, the Company operated 71 stores in total: 35 STUDIOUS stores, including 4 e-commerce stores; 19 UNITED TOKYO stores, including 2 e-commerce stores; 15 PUBLIC TOKYO stores, including 2 e-commerce stores; 1 TOKYO DEPARTMENT STORE store, e-commerce only; and 1 NEW MARKET TOKYO store, e-commerce only. The total number of physical stores was 61, comprising 57 in Japan and 14 overseas.」
The Company’s network, including its core and new formats, reached 71 stores in total, with 14 overseas physical stores, further expanding the overseas presence of Japanese fashion. - FY2021AdvancedAnnual report
「The Company aims to capture demand in overseas markets, including Hong Kong, where it operated 3 stores as of the end of February 2021, and China, where it operated 11 stores, including 1 e-commerce store.」
The Company expanded its overseas presence to 3 stores in Hong Kong and 11 in China, including 1 e-commerce store, and continued capturing demand for Japanese fashion in overseas markets. - FY2021-Q3AdvancedAnnual report
「The Company advanced initiatives aimed at future growth and securing profits, including opening 12 physical stores, including 6 in China; expanding and refurbishing 4 stores; closing unprofitable stores in Hong Kong; accelerating the sale of older products and optimizing inventory through family sales and other measures; and preparing to develop a new format to be launched in the autumn/winter 2021 season. The total number of physical stores reached 58, comprising 48 in Japan and 10 overseas.」
The Company proceeded with opening 12 physical stores, including 6 in China, bringing the number of overseas physical stores to 10. It also closed unprofitable stores in Hong Kong. - FY2021-Q2AdvancedAnnual report
「During the cumulative second quarter, the Company opened 5 stores, including 3 in China, and also advanced initiatives aimed at future growth and securing profits.」
The Company proceeded with 5 store openings, including 3 in China, expanding the overseas presence of Japanese fashion. - FY2021-Q1AdvancedAnnual report
「The UNITED TOKYO format opened “UNITED TOKYO Beijing,” its first store in mainland China, in Beijing’s Sanlitun district.」
As its first entry into mainland China, the Company opened a Beijing store, advancing the overseas expansion of Japanese fashion. - FY2020ReframedAnnual report
「The Company has established 5 VISIONS: “Delighting customers worldwide,” “A group of fashion professionals,” “Next Made in Japan,” “Expansion into the world’s 10 largest cities,” and “¥100 billion in sales as quickly as possible / ¥50 billion in e-commerce sales.”」
The Company organized and made more specific its previous philosophy of “Taking products originating in Japan to the world” through 5 VISIONS, including expansion into the world’s 10 largest cities. - FY2020-Q2AdvancedAnnual report
「During the second quarter, the Company opened “UNITED TOKYO Hong Kong K11” and “PUBLIC TOKYO Hong Kong K11,” the second stores in Hong Kong for the UNITED TOKYO and PUBLIC TOKYO formats, respectively. In Japan, it opened “PUBLIC TOKYO Kichijoji.” It also established an associated company in China, 東百国際貿易（上海）有限公司, and opened “STUDIOUS TOKYO Shanghai” as a directly operated store of that company.」
The Company opened second stores for 2 formats in Hong Kong and, in China, established an associated company and opened a Shanghai store, advancing the overseas expansion of Japanese fashion. - FY2019AdvancedAnnual report
「The Company’s core business consists of 3 formats: “STUDIOUS,” a select shop that takes the authentic mode style of TOKYO to the world; “UNITED TOKYO,” a global contemporary brand; and “PUBLIC TOKYO,” a high-end casualwear brand. By providing Japanese-quality creations to a broad range of customer segments, the Company will continue taking products originating in Japan to people worldwide. It also aims to capture demand in overseas markets, including Hong Kong, where it operated 3 stores as of February 2019.」
The Company identified its 3 core formats as the focus of its global expansion and stated that it operated 3 stores in Hong Kong, while outlining its policy of capturing demand in overseas markets. - FY2018RestatedAnnual report
「The Company has adopted “Taking Japanese fashion and style to the world” as its corporate slogan and is working to achieve its corporate philosophy of “Creating a fashion company that takes Japanese brands to the world and realizing the happiness and dreams of customers, employees, business partners and shareholders through business expansion.”」
The Company continues to promote taking Japanese fashion to the world as its corporate slogan and philosophy. - FY2018-Q3AdvancedAnnual report
「For the STUDIOUS format, “STUDIOUS Hong Kong” was its first overseas store; for the UNITED TOKYO format, “UNITED TOKYO Hong Kong” was its first overseas store.」
Following STUDIOUS, UNITED TOKYO also opened its first overseas store in Hong Kong, advancing the overseas expansion of Japanese fashion. - FY2018-Q2RestatedAnnual report
「For the STUDIOUS format, “STUDIOUS Hong Kong” was its first overseas store.」
The Company reiterated the rollout of its first overseas store, in Hong Kong, but did not present any new milestones for overseas expansion. - FY2018-Q1SoftenedAnnual report
「Meanwhile, as marketing associated with the Hong Kong opening had ended, “STUDIOUS GLOBAL ONLINE STORE” was suspended.」
The Company suspended its overseas e-commerce store, which had been one of its sales channels for reaching overseas markets. - FY2017AdvancedAnnual report
「April 2017: Opened the Company’s first overseas store, “STUDIOUS Hong Kong,” in the Hong Kong Special Administrative Region of the People’s Republic of China.」
As part of its efforts to take Japanese fashion to the world, the Company opened its first overseas physical store in Hong Kong. - FY2017-Q2AdvancedAnnual report
「“STUDIOUS GLOBAL ONLINE STORE” has opened as an e-commerce store for overseas customers.」
The Company opened an online store for overseas customers, adding a specific sales channel for taking Japanese fashion to the world. - FY2016First statedAnnual report
「Guided by its corporate philosophy of “Taking Japanese fashion and style to the world,” the Company operates “STUDIOUS,” a select shop specializing in cutting-edge TOKYO brands from Japan, and “UNITED TOKYO,” a global contemporary brand specializing in products made with Japan’s advanced technology and high quality.」
This direction involves taking fashion originating in Japan and Tokyo to markets worldwide through domestic brands, Japanese-made products and the Company’s own retail formats.